Brief description of Google case study and how they used GetJar's Pay-Per-Download service to generate downloads of their mobile app and site for Search
7. What did Google do to boost their results? Handset coverage: Google initially started with Symbian, Windows and Blackberry but later also included a Mobile Site Shortcut to cover non-smartphone users and increase their reach Campaigns: Initially they started with 2 campaigns per platform. However, following initial success Google began to use GetJar’s managed services and have since launched dozens of campaigns where they segmented these campaigns by: Country Platform Message Analytics : leveraging GetJar’s managed services has also allowed Google to consistently analyze, fine tune or eliminate – as needed – certain campaigns Google’s campaigns have also been consistent over time ensuring high frequency of visibility in front consumers with high bidding to ensure visibility 3
17. PPD results in easier activation which is more cost effective then CPM or CPC campaigns Ad Network Cost Per Click GetJar Pay Per Download Pay only when download starts 6
18. GetJar Networks Inc. 1500 Fashion Island Blvd, Suite 209 San Mateo, California 94404 USA Tel +1 650 288 3225 GetJar Inc salesteam@getjar.com www.getjar.com 7