11. APP IT! is a hosted page on GetJar which auto detects the users handset and serves the most relevant app
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13. How to promote using APP IT! on your mobile site Confidential 5 Step 1: Consumer visits your mobile site and clicks a link to App it! Or “Download XX here” Step 2: They are taken to your page hosted by GetJar Step 3: GetJar serves them the most appropriate app for their handset
14. Results / conclusions Confidential 6 Creating a Mobile Site Shortcut was essential to provide a mass market downloadable “app” for consumers all over the world not using smartphones Many feature phone users didn’t differentiate between an actual “app” or the MSS and were simply happy to have faster, easier access to the Facebook mobile service Marketing was important to position the MSS as the ideal solution most mass market users. By positioning the MSS as an app and marketing it, consumers were made aware of it’s existence and downloaded it APP IT! was critical in leveraging Facebook’s own mobile site traffic. By making the link to their hosted page on GetJar visible across their mobile site, Facebook encouraged consumers to download Facebook to their phone in large numbers which made access to the site easier and increased repeat usage Results: Adoption of MSS and marketing: From 80k downloads per month in May 2008 to 250k by March 2009 Launch of APP IT!: From 350k downloads per month in July 09 to 6.7M per month by Feb 2010
15. GetJar Networks Inc. 1500 Fashion Island Blvd, suite 209 San Mateo, California 94404 USA Tel +1 650 288 3226 Fax +1 650 403 1926 Sales & Marketing salesteam@getjar.com www.getjar.com Follow us:
Editor's Notes
SV : Insert correct Facebok logo (the one on the next slide is correctSV : Move Facebook logo to center and highlight it so it stands out.SV: It said Step 23 i.o. Step 3 I corrected that
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