The document analyzes online video trends in Q2 2010 based on data from Brightcove and TubeMogul customers. Key findings include:
1) Online video streams from newspaper websites surged 65% due to BP oil spill coverage. Broadcast networks and pure-play websites remained top two.
2) Viewers watched 11.8% more videos per month in Q2 than Q1. Engagement increased across most media verticals.
3) Referral traffic from Facebook and Twitter is growing faster than search engines as a source of online video views. Facebook may surpass Yahoo as the second largest referrer after Google by the end of the year.