18. Why startups fail
Lack of demand
High burn rate
Positioning
Customer
discovery
10x Advantage
Science
Software
Experience
Price
Distribution
terms
Factory
terms
Cash flow
Nice to have
Must have
B2B
B2C
Features
Science Fiction
Marketing
PR
Distribution
Visibility
Prototyping
Manufacturing
Development
R&D Team
Sales
68. Best practices
• It’s all SKILLS
• It does ONE job
• It targets a NEED
• Your factory is your PARTNER, you BANK, your INVESTOR
• It’s a NEW DISH
• It’s a STORY
• It must SELL
• It takes YEARS