Review of interesting Social-Local-Mobile services, with ideas on top. Talk given at KR8V.Asia in February 2012 in Singapore, Kuala Lumpur, Jakarta and Manila.

1. Is SoloMo King?
@benjaminjoffe

2. Hello! My name is
@benjaminjoffe

3. @benjaminjoffe
• In “Asia” since 2000 (JP, KR, CN, SG, MY)
• Researcher & Consultant (+8*)
• Angel investor (Cmune, MyGengo)
• MobileMonday Beijing Founder (40 events)
• Mentor in 5 startup accelerators
• DayDeed.com since 2011

4. Questions!

5. Quiz!
How SoLoMo are you?

8. Social
Local
Mobile
Gamification

9. Gamification
=
User Journey

11. Topics
• Visual feasts
• Emotional communication
• Planning the future
• Blending online & offline

12. Visual Feasts

13. Instagram
It's a free, fun, and simple way to
make and share gorgeous
photos on your iPhone.

15. Please use
• Why not Flickr or Picasa?
• Why not Facebook or Twitter?

16. Money?
• Still unclear.

17. Pinterest
Pinterest is a Virtual Pinboard
People use it to plan weddings,
decorate their homes, and
organize their favorite recipes

19. Please use
• Why not Flickr or Picasa?
• Why not Facebook or Twitter?

20. Money?
• Lead generation for e-commerce

21. Emotional Communication

22. Path
Path is the smart journal that
helps you share life with the
ones you love

25. Please use
• Why not Facebook or Twitter?

26. Money?
• Still unclear.

27. Dailymus.es
A simple and fun Q&A app for
you and your friends.
Ask your friends the questions
you've always wanted to ask.

29. Please use
• Why not Facebook or Twitter?
• Why not Quora or other Q&A service?

30. Money?
• Still unclear.

31. Planning the Future

32. Plancast
Discover what your friends are
doing in the coming days,
weeks, and months!
Share your own plans and never
miss out on a get-together
again.

34. Please use
• Why not Facebook Events?
• Why not Eventbrite / Amiando?

35. Money?
• Ran out.

36. Found
Going somewhere cool this
weekend and want to share it
with your friends? Want to
know where your friends are
going so you can find and meet
them easily? How about
discovering happenings near
you so you can join in, have
fun, and meet new people?!

38. Please use
• Why not Facebook Events?
• Why not Eventbrite / Amiando / Plancast?

39. Money?
• Ran out.

40. Blending Online & Offline

41. Blendr
Make new friends nearby with
Blendr.
Blendr is a location-based social
network that uses your mobile
device’s location based services
(LBS) to help you discover new
people around you.

43. Please use
• Why not FourSquare?
• How to trust a stranger?

44. Money?
• Advertisement.

45. TaskRabbit
Get oodles of stuff done with
the TaskRabbit iPhone App!
Goodwill drop-offs, IKEA
furniture assembly, grocery runs,
yard work, house cleaning, and
deliveries are no match for our
TaskRabbits.

47. Please use
• Why trust strangers?

48. Money?
• Revenue share on tasks.

49. Zaarly
Zaarly is the new way to buy
what you want or make money,
safely and securely.

51. Please use
• Why trust strangers?

52. Money?
• Revenue share on trades.

53. Uber
EVERYONE'S PRIVATE DRIVER
Uber is an on-demand request
tool for a private driver. Request
from anywhere, convenient and
stylish rides, with a hassle free
(no cash) payment system.

55. Please use
• Why not taxis?
• How to trust a stranger?

56. Money?
• Revenue share on rides.

57. Psychological & Social Design

58. Breaking Down “Social”
• Content: what is being shared
• Relationships: shared with whom?
who do I receive content from?
• Experience: how does it work (UX, mobile)

59. Analyzing Pinterest
• Non-sexual porn: design, pretty things
• Aspirational
• Users are fantasizing on Pinterest

60. Analyzing Instagram
• Makes your photos look awesome
• Your content look better, you look cooler

61. Challenges
• What do you do so much better?
• What are the psychological drivers?
• Find your niche communities

62. Live case: DayDeed
• “One good deed a day”
• Help friends. Feel awesome.

63. Design is how it works
• “I understand what it’s for”
• “I can do something right away”
• Less features
• Feeling good

64. Possible Tribes
• Tech entrepreneurs
• “Sharists”
• Frequent travelers

65. Evolution
• Informative
• Functional
• Social
• Emotional
• Reputational

66. Thanks!
@benjaminjoffe

67. The Judgment of Solomon
• Once two women claimed to be the mother
of the same child.
• King Solomon ordered that the child should be
divided between them.

68. The Judgment of Solomon
• The false mother agreed, the true mother said NO!
• King Solomon ordered the child to be given
to the true mother.