Is e-commerce so different from "offline commerce"? What can be done to boost ecommerce and help countries leapfrog to a digital economy? This presentation was prepared for a workshop with the Chinese Ministry of Commerce in October 2007.

1. ?
O-Commerce vs. E-Commerce
Crucial Success factors for
Economic Growth Development
Benjamin Joffe
Managing Director | Plus Eight Star | www.plus8star.com

2. Sometimes the most direct route
to innovation is to look abroad
and translate what you find
Tom Kelley
Author of The Art of Innovation
他山之石，可以攻玉
Chinese proverb

3. Agenda
0. Introduction
1. O-commerce and E-commerce
2. Building online trust
3. Shift to a digital economy
4. Shift to a knowledge economy

4. Introduction