How we launched in Latin America's 20 Countries in less than 1 year
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Why we decided to focus on LatinAmerica market? The main
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How we launched in Latin America's 20 Countries in less than 1 year
- 1. How We Launched in Latin America's 20 Countries in Less than One Year Alfonso Villar, CEO & Co-founder PlaySpace.com alfonso@playspace.com @alfonsovillar_
- 2. 2 How We Launched in Latin America's 20 Countries in Less than One Year About us 8 cross-platform games on Web, Facebook, iOS, Android, Amazon +7M registered players worldwide Founded in 2011 18 developers based in Palma de Mallorca, Spain 100K DAU $30 ARPPU PlaySpace brings social casino & traditional multi-player games for the Spanish and Portuguese speaking countries
- 3. 3 How We Launched in Latin America's 20 Countries in Less than One Year Market knowledge & Local expertise. More FB users, Internet users and mobile phones than US. Lower costs per acquisition. LatinAmerica revenues increased by 37% in 2012. Still room to grow (50% Internet penetration). Gaming culture similar to US and EU. Brazil and Mexico are ones of the fastest growing markets in terms of in-app revenue (90%). Brazil is a giant. Why LatinAmerica? Sources: SuperData Research, ComScore, NewZoo, IAB Brasil,
- 4. 4 How We Launched in Latin America's 20 Countries in Less than One Year 50M active players (increased by 40% since 2011). Brazilians are the social kings. Multicultural country. Android lead the way. Medium salary expect to grow. SP, DF, RJ rest of Brazil. 1,3 phone lines per person. 80% pre-paid phone. The entry of the Tablets and the second screen. Brazil, a “whole new continent” Sources: SuperData Research, ComScore, NewZoo, IAB Brasil,
- 5. 5 How We Launched in Latin America's 20 Countries in Less than One Year Is just about only two languages? More than 20 countries. Different religions and cultures. Different pronunciations. Use of diminutives. Different dialects. Use of the third person. Different vocabulary.
- 6. 6 How We Launched in Latin America's 20 Countries in Less than One Year Game rules & names Chat & Match-making Voices & sound Backgrounds Room names Achievements & Collections Customer support & chatmasters Localising the game design
- 7. 7 How We Launched in Latin America's 20 Countries in Less than One Year Develop Local games
- 8. 8 How We Launched in Latin America's 20 Countries in Less than One Year Localised content is the key for retention País Temática Mes Día Internacional Entrega de los Oscar Febrero 24 Internacional Carnaval Febrero 07-14 Internacional Día de las Mujeres Marzo 8 Internacional Semana Santa Marzo 28-31 Internacional Día del Trabajador Mayo 1 Internacional Halloween Octubre 31 Internacional Navidad Diciembre 25 Internacional Nochevieja Diciembre 31 España San valentin Febrero 14 Brasil Día de Yeamanjá Febrero 2 Brasil Día de los Inocentes Abril 1 Brasil Día del Indigena Abril 19 Brasil Descubrimiento de Brasil Abril 22 Brasil Día de las Madres Mayo 12
- 9. 9 How We Launched in Latin America's 20 Countries in Less than One Year LatAm’s revenue distribution
- 10. 10 Yes, they monetize Conversion Rates up to 2% ARPPUs up to $30 How We Launched in Latin America's 20 Countries in Less than One Year
- 11. 11 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% US EU LatAM Bank transfer eWallet Mobile Prepaid card Debit card Credit card But, how they monetize? How We Launched in Latin America's 20 Countries in Less than One Year
- 12. 12 Android or iOS first? How We Launched in Latin America's 20 Countries in Less than One Year
- 13. 13 CPIs are still low Android CPI up to $0,9 iOS CPI up to $1.76 50% US CPI How We Launched in Latin America's 20 Countries in Less than One Year
- 14. 14 Bingo case study How We Launched in Latin America's 20 Countries in Less than One Year
- 15. 15 PlaySpace Localisation results Making players feel like home, keep them engaged and increases monetization metrics. Implementing local payments methods and creating a trust brand will increase CVR. It’s important to monetize non payer users through ads. Country managers or Local partnerships are essential for all business areas. How We Launched in Latin America's 20 Countries in Less than One Year
- 16. 16 Alfonso Villar CEO & Co-founder alfonso@playspace.com @alfonsovillar_ How We Launched in Latin America's 20 Countries in Less than One Year