With more and more consumers searching for local businesses on their mobile devices, investing in a mobile presence is becoming increasingly important for real estate professionals. While three years ago you could get by with just a desktop website, today consumers expect a great browsing experience not only on their computers, but also on their tablets and smartphones. Due to the wide variety of screen sizes and resolutions in the ever-growing mobile device market, optimizing for mobile has - until recently - seemed like a daunting task. Consequently, many real estate websites that looked and performed beautifully on a desktop monitor offered a lousy experience to mobile users. Luckily, developers have come up with solutions to help companies provide a consistent and high-quality web browsing experience across all platforms. The most recent and promising of these is a set of practices known as Responsive Design.

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Responsive Design
for Real Estate
How to choose a mobile theme
that drives sales

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THE MOBILE WEB
Mobile has changed everything.
Three years ago, most people were surfing the web from
their lap- or desktops, and less than 20 percent of the top
500,000 websites were mobile friendly.
Today, mobile friendly isn’t even enough: consumers
expect a great browsing experience no matter what
device they’re using.
Responsive design promises users that experience.

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The Numbers
• Mobile is on pace to exceed desktop Internet traffic
%
in 2014.
• 66% of Americans ages 24-35 own a smartphone.
29% of U.S. adults own a tablet or eReader.
• 98% of people believe mobile is either essential or
helpful in the home search process.
• Mobile users are three times more likely than
desktop users to contact a real estate professional
following their search.
• 87% of marketers plan to increase emphasis on
mobile in 2013, but most consider themselves
novice or inexperienced in mobile marketing.

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The Takeaway
*
The market is demanding mobile solutions from
the real estate industry, but most real estate
professionals aren’t sure how to implement
mobile in their strategy.
This is where RESPONSIVE DESIGN comes in.

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WHAT IS RESPONSIVE
DESIGN?
Responsive Design is a web
design approach that scales
web content fluidly across
multiple devices, creating an
easy reading and navigation
experience with a minimum of
resizing or scrolling.

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Responsive Design In
Action
On a responsive design
site, you’ll see subtle
changes to images,
text, navigation, and
layout depending on
which device you’re
using to view it.

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Benefits of Responsive
Design
RESPONSIVE DESIGN IS:
+ 1.
2.
3.
4.
5.
FLEXIBLE
POWERFUL
UNIVERSAL
MODERN
POPULAR

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IS RESPONSIVE
RIGHT FOR ME?
Do you need a responsive
website?
How much of your site traffic comes from
mobile devices? If it’s a lot, then you could be
missing out on tons of leads.
What’s your site content like? If it’s a mix of text
(blog posts and listing descriptions) and visuals
(property photos and videos), a responsive theme
is the perfect solution.

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Choosing a Responsive
Theme
?
There are thousands of
responsive design
themes out there, with
more being added every
day. How do I choose
the right one?

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Choosing a Responsive
Theme
General Questions Mobile Questions
Will it accommodate your custom Will the colors and textures show up
branding and design elements? clearly?
Does it address your customers’ Are your site structure and
feedback on your old site? navigation simple enough?
Does it fit your site’s brand, tone, Will it support media to entice
and content? mobile users?
How technologically advanced is it? Will it support full-function search
and lead capture forms?
What can you fit above the fold?

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To learn more about building your real
estate website with responsive design,
check out our eBook:
For more guides and tips on
everything from web design and
content marketing to SEO and
analytics, visit the Real Estate
Marketing Academy at
placester.com/academy.
For more on our products,
including a preview of our
responsive themes for real
estate, connect with us at:
http://placester.com
Phone: 800-728-8391
Email: sales@placester.com
Twitter: @placester
Facebook: facebook.com/Placester