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                  <span class="slideshow-title" style="font-size:14px;">The New Consumer in the web 2.0 world</span><br />
                  From: <a href="http://www.slideshare.net/pinnyice" class="slideshow-author">pinnyice</a>,
                  <span class="ago">3 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_547394"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/pinnyice/the-new-consumer-in-the-web-20-world?type=powerpoint" title="The New Consumer in the web 2.0 world">The New Consumer in the web 2.0 world</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=etailaug2008-1218219724392924-8&stripped_title=the-new-consumer-in-the-web-20-world" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=etailaug2008-1218219724392924-8&stripped_title=the-new-consumer-in-the-web-20-world" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/pinnyice/the-new-consumer-in-the-web-20-world?type=powerpoint" title="View The New Consumer in the web 2.0 world on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/web">web</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/2-0">2.0</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">This presentation i gave a few days ago at etail on eve and the serpent  what went wrong with that transaction</div><br /><br />
                  <a href="http://www.slideshare.net/pinnyice/the-new-consumer-in-the-web-20-world" class="slideshow-link">SlideShare Link</a>
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The New Consumer in the web 2.0 world

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This presentation i gave a few days ago at etail on eve and the serpent what went wrong with that transaction

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Slide 1:Eve and the Serpent What went wrong with that transaction? Pinny Gniwisch Founder/EVP Marketing ICE.com and Diamond.com
Slide 2: Company Overview ICE.com was launched in August 1999 by four ordained rabbis
Slide 3:No 1 in traffic in the online jewelry category  Unique visitors 1.3 Million No. of registered customers 1.6 Million Acquired Diamond.com in 2006
Slide 4:
Slide 5:
Slide 6: Presentation Takeaways • The Banana Theory • Tobeehive or get stung • Bottom up vs. top down
Slide 7:What we have learnt over time… iConsumer Group Consumption Group Production Individual Consumption
Slide 8:NB – Dark Ages Pi

The New Consumer in the web 2.0 world

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