THINGS Agency, public Company Profile

2. things.is a design and innovation
agency for the Internet of Things

4. we think the digital and make it
physical

5. services
GOOD DESIGN IS GOOD BUSINESS [Thomas John Watson Jr.]

6. we work together with organizations
to innovate creating hybrid
experiences.

8. EXPERIENCE ECOSYSTEMS
WE ORCHESTRATE SEAMLESS CUSTOMER EXPERIENCES
!
Designing consumer experiences means explore
and shape all the touch-points of the entire
customer journey. In the ecosystem perspective,
products, services, customers and their tools, are
nodes in a web of complex relationships that are
critical elements of a brand experience.
!
!
Designers are not just designing for a user, or different user roles, but they
are designing for a community which have experience of a brand through
different channels (mobile, web, social, display, on/off) and multiple
interfaces (touch, voice, gesture-based, visual). Creating a customer
experience means orchestrating an ecosystem where each touch-point adds
to the experience rather than repeating it.
!
!
!
!
!
!
!
!
!
!
!
!
!
!
We create experience ecosystems from strategy definition and concept
envisioning to detailed interface design.
#orchestra#touchpoint#journey

9. CONNECTED PRODUCTS
WE INVENT AND EVOLVE CONNECTED PRODUCTS
!
In the Internet of Things vision, objects are
connected and communicate each other sharing
information, performing tasks and sensing the
world. Objects are not isolated and play an active
role within the experience ecosystems.
!
!
!
Recently a new kind of connected objects are emerged from the intersection of
design and technology perspectives, representing an anticipation of the
Internet of Things: a little printer transforms the stream from friends into a
miniature paper, a piano accepts song requests and strikes up in conversation
with facing listeners, a white box notifies retweets giving you sweets.
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
We design connected products that are physical interfaces of innovative
services and networked activities: they share content and information, start
conversations, and come to have a personality.
#sharing#communicating#sensing

10. CAPABILITIES
Trend & Design Research
Product & Brand Evaluation
Innovation Consulting
Interaction/UI Design
Physical Interaction
Product Design
Service Design
!
!
!
Visual Design
Participatory Design
Prototyping & Evaluation
Digital Strategy
Brand Experience
Technology Scouting
Program Management

11. approach
THE BEST WAY TO PREDICT THE FUTURE IS TO DESIGN IT [Richard Buckminster Fuller]

12. we team up with companies to
develop business strategies and
design innovative solutions.

14. we design
innovative
ideas
we prototype
concept
ideas
we envision
strategic
scenarios
we identify
together
opportunities
3 421
DESIGN APPROACH

15. DISCOVERY DAY
We work all day long with the company management to explore business needs
and opportunities and to build a brief for a project of business innovation.
#casestudies#benchmarking#designresearch #briefstorming
1 DAY JOINTLY BRIEF
TO START WORKING WITH THINGS

16. STRATEGIC RESEARCH
We gather consumer insights, conduct design research, and create user scenarios
in order to define strategies for business innovation. The Strategic Research lasts
3 weeks and usually ends with the development of a concept idea within the
identified strategy.
#designresearch #scenariodefinition#insights #strategy
3 WEEKS STRATEGYTHINGS
TO UNDERSTAND BUSINESS OPPORTUNITIES

17. INVENTION WORKSHOP
We run workshops bringing together clients in a multi-disciplinary team to
envision innovative design concepts of products and services. The outcomes of a
workshop are a number of different product/service ideas (usually four/five) that
can be further developed for brand communication or design investigation
purposes. In a workshop the first versions of new interactive products and
services are created. The Invention Workshop goes on for 4 weeks.
#visualdesign#conceptideas#designresearch
4 WEEKS 4/5 CONCEPT IDEASJOINTLY
TO DEVELOP INNOVATIVE IDEAS

18. HACK LAB
We set up a lab for building an interactive prototype of a developed concept idea.
Prototypes are the best way to evaluate a concept with stakeholders and
potential users. An Hack Lab usually lasts 6 weeks.
#visualdesign#conceptidea#designresearch #prototype
6 WEEKS PROTOTYPETHINGS
TO PROTOTYPE THE CONCEPT IDEA

19. about
DESIGNING A PRODUCT IS DESIGNING A RELATIONSHIP [Steve Rogers]

20. we consider design as driver of
innovation.

22. things.is designing the connected
world
things.is inventing valuable
product and service experiences
things.is focused on design
innovation and community creation

23. things.is ready to start the
next evolution of Internet

25. © Copyright 2014
THINGS srl
Registered office:
Viale Papiniano 44
20123 Milano ITALIA
P.IVA/Vat no. 08360540960
http://things.is
Operating office:
Via Bartolomeo Panizza 7
20144 Milano ITALIA
For inquiries, please contact
Pierpaolo Bardoni
pier.bardoni@things.is
Thank you!