Lecture social media at the University of Gdansk

1. What is social networking? 4th Lecture University of Gdańsk – April 13, 2010

2. A remark: Our blog .... is empty 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 2

3. What is socialnetworking? Social Networking - It's the way the 21st century communicates now. Want to know what it really means? Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about golfing, gardening, aesthetics and cosmetic surgery, developing friendships or professional alliances, finding employment, business-to-business marketing and even groups sharing information about the end of the Mayan calendar and the Great Shift. The topics and interests are as varied and rich as our society and the history of the human being. Source: http://www.whatissocialnetworking.com/ 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 3

4. YouTubemoviesworthwatching Socialnetworking in plainEnglish: http://www.youtube.com/watch?v=6a_KF7TYKVc 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 4

5. Socialnetwork services A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. Source: http://en.wikipedia.org/wiki/Social_networking 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 5

6. Privacy! 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 6

7. Facebook The quicklygrowingnetwork

8. 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 8

9. 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 9

10. LinkedIn A socialnetworkfor professionals 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 10

11. 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 11

12. The use of the LinkedInsummary In Specialties you use jargon, abbreviations, and “tech talk”. Use Summary to explain what you do in words that everybody can understand, whatever their background. Your Summary from a company and personal branding perspective: One paragraph about the organization that is the same for all coworkers. This elevates company branding. One or two paragraphs about the professional expertise of the individual. This helps personal branding. One paragraph describing some personal interests. Let the visitors to your Profile see more than just your resume. People do business with other human beings, not resumes! 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 12

13. And someotherthings Take care of your links Useyour name in the url: http://www.linkedin.com/in/peterhorsten Dare to askquestions Tryityourself! 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 13

14. Twitter To meet ….. Or to read? 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 14

15. 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 15

16. 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 16

17. How to handle All thosenetworks and all thatnetworking? 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 17

18. Hootsuite 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 18

19. Hootsuiteactivityoverview 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 19

20. TweetDeck 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 20

21. Monitor whattheysay! 13 April 2010 Peter Horsten | University of Gdańsk | Social Media course 21 http://petersopinion.com/2010/04/09/2-free-tools-to-monitor-what-they-online-tell-about-you/

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