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Building an online company brand without getting lost

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Peter Horsten

What to use to build your online company brand? How to prevent you will drown in the social media see? What tools to use? And should you be willing to use social media at all?

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Building an online company brand without getting lost 3camp 10 December 2009 Peter Horsten, Goyello
You can easily drown in the Social Media Sea
Short introduction 40 Agile Blogger Coach Communication Consultant Creative Director Dutch Engineer Father Fun Gdańsk GOYELLO Honest Husband Open mind Opinion Outsourcing Partnership Peter Horsten Positive Project manager Prince2 Social networker Sociologist Software Trust Twitter University of Gdańsk Web 2.0 Web applications Web development
Feel free to interupt Don’t wait till the end! You might forget
The Traditional advertising model Consumer Advertiser
………has dramatically changed
Today it’s about engaging Customers want to interact Conversation Retweet Word of mouth Link to posts People Link people Visibility Comment Transparancy Reply Pull
You will have to keep an eye on it - Everybody is watching Questions Respect Compliments Relevance Opinions Guidelines Complaints React fast!
These may help you manage your brand and engage with your contacts
CoTweet: Multiple accounts, Multiple users and Following trends
Just an example: Dell already earned $6.5 mln thanks to Twitter only
They are everywhere
Best deals and promotions
Announce new events
Customer service
Announce innovations and industry news
Put ??the post
Promote your social media existence Icons on the website/blog and e-mail footer with the links to your profiles
Monitor the statistics
A few golden rules of using social media in business Focus: subject, country Be personal Use great keywords Provide help Publish high quality content Share with followers Limit commercial messages Never spam Quality above quantity Be respectful
But be aware! Social netwerking is: Addicting Time consuming Frustrating And for sure not easy
Thanks for your attention! Feel free to contact and follow! Or ask questions today, I don’t bite .... Contact details: @ peter.horsten@goyello.com  +48 664 48 68 48  http://goyello.com  http://blog.goyello.com  http://petersopinion.com http://twitter.com/PetersOpinion Copyright © 2009 GOYELLO www.goyello.com
Credits • Title slide: Stock.xchng, http://www.sxc.hu/photo/982595 • Drown in the social media sea: picture source unkown • Objection: Flickr.com, http://www.flickr.com/photos/mr_shanab/2712194064/ ©All rights reserved. • The new Social Brandscape: http://www.radarddb.co.uk/?page_id=151 • Now it’s about engaging: Stock.xchng, http://www.sxc.hu/photo/350586 • You need to keep an eye on it: Stock.xchng, http://www.sxc.hu/photo/1051601 • Golden rules: http://andygiefer.com/ • But be aware (clock): Stock.xchng, http://www.sxc.hu/photo/1111976

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Building an online company brand without getting lost

  • 1. Building an online company brand without getting lost 3camp 10 December 2009 Peter Horsten, Goyello
  • 2.
  • 3. You can easily drown in the Social Media Sea
  • 4. Short introduction 40 Agile Blogger Coach Communication Consultant Creative Director Dutch Engineer Father Fun Gdańsk GOYELLO Honest Husband Open mind Opinion Outsourcing Partnership Peter Horsten Positive Project manager Prince2 Social networker Sociologist Software Trust Twitter University of Gdańsk Web 2.0 Web applications Web development
  • 5. Feel free to interupt Don’t wait till the end! You might forget
  • 6. The Traditional advertising model Consumer Advertiser
  • 8. Today it’s about engaging Customers want to interact Conversation Retweet Word of mouth Link to posts People Link people Visibility Comment Transparancy Reply Pull
  • 9. You will have to keep an eye on it - Everybody is watching Questions Respect Compliments Relevance Opinions Guidelines Complaints React fast!
  • 10. These may help you manage your brand and engage with your contacts
  • 11. CoTweet: Multiple accounts, Multiple users and Following trends
  • 12. Just an example: Dell already earned $6.5 mln thanks to Twitter only
  • 14.
  • 15.
  • 16. Best deals and promotions
  • 19.
  • 20.
  • 21. Announce innovations and industry news
  • 23. Promote your social media existence Icons on the website/blog and e-mail footer with the links to your profiles
  • 25.
  • 26. A few golden rules of using social media in business Focus: subject, country Be personal Use great keywords Provide help Publish high quality content Share with followers Limit commercial messages Never spam Quality above quantity Be respectful
  • 27. But be aware! Social netwerking is: Addicting Time consuming Frustrating And for sure not easy
  • 28. Thanks for your attention! Feel free to contact and follow! Or ask questions today, I don’t bite .... Contact details: @ peter.horsten@goyello.com  +48 664 48 68 48  http://goyello.com  http://blog.goyello.com  http://petersopinion.com http://twitter.com/PetersOpinion Copyright © 2009 GOYELLO www.goyello.com
  • 29. Credits • Title slide: Stock.xchng, http://www.sxc.hu/photo/982595 • Drown in the social media sea: picture source unkown • Objection: Flickr.com, http://www.flickr.com/photos/mr_shanab/2712194064/ ©All rights reserved. • The new Social Brandscape: http://www.radarddb.co.uk/?page_id=151 • Now it’s about engaging: Stock.xchng, http://www.sxc.hu/photo/350586 • You need to keep an eye on it: Stock.xchng, http://www.sxc.hu/photo/1051601 • Golden rules: http://andygiefer.com/ • But be aware (clock): Stock.xchng, http://www.sxc.hu/photo/1111976