Effectively Engaging Volunteers Through Micro Opportunities
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This document discusses mutually effective volunteering and the difference between ad-hoc and micro volunteering. It notes that engagement drives retention for membership organizations. Surveys show that membership loyalty and engagement of untraditional volunteers are important issues for organizations. The document provides strategies for creating a volunteer lifecycle that eases people in and supports collaboration, including introducing accessible micro volunteering opportunities.
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Effectively Engaging Volunteers Through Micro Opportunities
- 1. Mutually Effective Volunteering, Part 1: You Say Adhoc, I Say Micro June 13, 2016 | 10:15 am Content guide: Peggy Hoffman, CAE | @peggyhoffman Mariner Management
- 2. Planting the seeds as you come in • Introduce yourself • What brings you this session
- 4. Variety <opportunities, people> Support <resources, training> Inclusive <meets diverse individuals, needs>
- 5. Ad-hoc Focus: one & done Micro Size: quick & easy Episodic Reoccurring
- 6. What in your mix?
- 7. i Membership loyalty (73%) 7 Engagement of unseated volunteers m Serving non-traditional members Source: Mutually Beneficial Volunteering Survey, ASAE Foundation
- 8. Engagement drives retention Source: Decision To Volunteer; MGI Membership Marketing Survey
- 9. Source: Decision To Volunteer, ASAE
- 10. • Eases people in • Create volunteer lifecycle • Supports collaboration
- 11. Source: Yulyasha at Russian Wikipedia
- 12. Low -- new jobs & embracing level 1 & 2 volunteering Medium – replacing/evolving as you go High – formal change management
- 13. viewing, reading, attending liking, sharing, recommending contributing, commenting, responding to surveys volunteering in non-governing role volunteering in a leadership role
- 17. What accessible volunteering can you offer?
- 18. Imagine Act Build your map Choose the tools Be (or find) the Champion Brainstorm Committee Check Explore
- 19. Stay in touch Peggy Hoffman, CAE Mariner Management phoffman@marinermanagement.com 301.725.2508
Editor's Notes
- Variety <opportunities, people> Support <resources, training, communications> Inclusivity <reflects diverse individuals, needs>
- Ad-hoc <Focus: one & done> Micro – Size: quick & easy Episodic – Re-occurring, Frequency Speed volunteering Flash volunteering
- 73% volunteering leads to a significant difference in membership loyalty turning away potential volunteers has led to lower engagement Serving non-traditional members = weakness
- Top 5 reasons for not volunteering (ASAE, Decision To Volunteer) include the critical lack of ad-hoc oppty! 1. Lack of Information about Opportunities to Volunteer 2. Conflict with other volunteering activity 3. Never asked to volunteer 4. Lack of information about virtual volunteering 5. Lack of information about short-term assignments
- Eases people in Create volunteer lifecycle – low barriers to entry, path to leadership Supports collaboration!
- Yulyasha at Russian Wikipedia
- https://www.diabeteseducator.org/education-career/get-involved-with-aade
- Be (or find) the Champion Brainstorming Committee Check Build your picture Build the tools