This document discusses building engagement through volunteerism. It notes that volunteers today want flexibility and short term opportunities that allow them to contribute their skills. Associations need to offer a variety of volunteer roles and embrace technologies that enable micro-volunteering. Conducting surveys of members and volunteers can provide insights into how to structure opportunities to attract and retain participants. The focus should be on outcomes rather than direction, and engaging members as citizens of the organization.

1. Building a Spirit of Engagement
The New Volunteerism
Peggy Hoffman Tony Karrer
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2. Building a Spirit of
Engagement: The New
Volunteerism

3. What percentage of your
members volunteer for your
association?

4. Plug in  Increase Value  Increase retention  Increase acquisition

5. Looking for meaning

6. Not …

8. Leading
Owning
Contributing
Endorsing
Following
Observing

9. Time/Flexibility

10. prefer ad hoc or episodic
volunteering

12. getting involved is
cyclical …
tied to family &
profession stages

13. prefer short terms
not
“jail terms”

14. Motivation

15. Have you surveyed your
members or your volunteer pool
about why the volunteer?

16. Volunteers are Pro-Social

17. Its about the cause,
the people … and me

18. Work Styles

19. We think differently,
work differently,
speak differently …
on our way to
the same place

20. What opportunities do you offer
members?

21. Be flexible

22. Embrace
micro-volunteering
and
harness technology

23. Be
motivational

24. Community
Professional development
Service to others

25. Be
outcome
focused

26. Switch from
giving direction to
defining the goal

27. Open to new structures,
new formats

28. Inventory
• consider every
opportunity, share,
gather input

29. Inventory Committee Review
• consider every • Term
opportunity, share, • Task
gather input • Role within the
association

30. Inventory Committee Review
• consider every opportunity, • Term
share, gather input • Task
• Role within the association
Individual Job Review
• can you unbundle?
• categorize (occasional,
limited/short-term,
annual/ongoing, national
governance)

31. Inventory Committee Review
• consider every opportunity, • Term
share, gather input • Task
• Role within the association
Individual Job Review
• can you unbundle?
• categorize (occasional, Create your volunteer
limited/short-term, pathway
annual/ongoing, national
governance)

32. Members
as
Citizens

33. New World of Member Engagement
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35. Building a Spirit of Engagement
The New Volunteerism
Peggy Hoffman
301.725.2508 Tony Karrer
www.marinermanagement.com tony.karrer@aggregage.com
@peggyhoffman
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