SlideShare a Scribd company logo
1 of 26
Download to read offline
4 clicks
2 measurement
4 main task
1. KPIs (excel sheet)
and Dev guide (word document)
2. GTM installation (generic containers)
3. GA configuration(goals & settings)
4. Dashboards (template library)
When working with large or
“enterprise size” implementations…
I noticed…
…Lots of similarities & repetition
There must be a way
to get an implementation into shape…
…Faster!
Start with
2 measurements
2 measurements
1. Now 1. Later
time
1. KPI Shake for Breakfast
bit.ly/kpishake
2. Brunch
bit.ly/gtmdevguide2
3. Main Meal
CMS Plugins and
GTM auto-config
files based on these
plugins.
Plugins for Wordpress
GTM interface
[auto-config file]
https://www.dropbox.com/s/hk1qja
1fdupzykk/WORDPRESS%20TEM
PLATE%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.
Plugins for Magento
GTM interface
[auto-config file]
https://www.dropbox.com/s/rr7xxo
qq0wqevcw/MAGENTO%20-
%20mapped%20to%20qubit%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.
Plugins with native Enhanced Ecommerce
Magento (€35 – almost free!)
http://codecanyon.net/item/actionable-google-analytics/9899649
http://www.magentocommerce.com/magento-connect/google-
analytics-enhanced-ecommerce-1.html
Install these 2 plugins:
drupal.org/project/google_tag
drupal.org/project/datalayer
If using ecommerce add this aswell:
drupal.org/project/commerce_google_tag_manager
Plugins for Drupal
{ "drupalLanguage": "en",
"userUid": "555",
"entityId" : "123",
"entityLabel" : "My Cool Page",
"entityType" : "node",
"entityBundle" : "article",
"entityUid" : "555",
"entityTaxonomy" : {
"my_vocab" : {
"25" : "Term Name",
"26" : "Another Term"
} } }
The Drupal has a native JS api that can also be piggybacked:
www.drupal.org/node/304258#drupal-settings
plus.google.com/117298997433687198127/posts/Br7cVVkTdUZ
GTM interface
[auto-config file]
https://www.dropbox.com/s/uoa19t
p8zjt4c03/DRUPAL%20-
%20work%20in%20progress%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.
4. GA configuration
 Shared Goal import
 GA Management API
 CSV DimensionWidening of productId`s
(magneto only)
Dashboards
Templates
5. Dessert
6. Adwords Dynamic Remarketing
Automatic adwords fitness
enabled - out of the box
Automatic
If you are
still hungry
for data?
(i.e you are not
full yet)
7. Midnight Snacks...
• Abandoned Revenue
• Lead Scoring
• IP append
See script library here...
login: coolgtmstuff@gmail.com
pw: philrulesgtm3
Auto-event config files – Any CMS
New GTM interface [config file]
https://www.dropbox.com/s/woak00y749jk36e/AUTO-
EVENTS%20-%20NEW%20interface.json?dl=0
Note: Wordpress & Drupal config files
already contains auto-events
Reminder: open the import files in
notepad, then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.
Summary
7. Midnight Snacks
6. Automatic Excessive
5. Desert
4. Exercise/Goals
3. Main Meal
2. Brunch
1. Breakfast KPIs
(excel sheet):
Dev guide
(word
document):
GTM installation
(generic
containers)
GA
configuration
(goals &
settings):
Dashboards
(template
library)
Adwords
Dynamic
Remarketing
Custom Scripts
Wordpress Magento Drupal
Automatic
See script library here...
login: coolgtmstuff@gmail.com
pw: philrulesgtm2
Analytics in...
7 steps
or
4 clicks
2 measurements fitness
Thanks
Free session recording! (1000 sessions per day)
Here is the config files
for yandex metrica…
Yandex metric [auto-config file]
Bit.ly/yandexmetricagtm
Also create Yandex
Metrica Account
Replace 99999 accountID
with your accountID
Other Cool stuff
http://bit.ly/techseoaudit
http://bit.ly/cookieaudit
http://bit.ly/croheatmapaudit
http://bit.ly/gtmdevguide2
http://bit.ly/admutationtool (MS access version of SpeedPPC)
http://bit.ly/ppc-algo-desktop (1 excel file)

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4 clicks 2 Measurement - Analytics Automation @ SuperWeek

  • 2. 4 main task 1. KPIs (excel sheet) and Dev guide (word document) 2. GTM installation (generic containers) 3. GA configuration(goals & settings) 4. Dashboards (template library)
  • 3. When working with large or “enterprise size” implementations…
  • 4. I noticed… …Lots of similarities & repetition
  • 5. There must be a way to get an implementation into shape… …Faster!
  • 7. 2 measurements 1. Now 1. Later time
  • 8. 1. KPI Shake for Breakfast bit.ly/kpishake
  • 10. 3. Main Meal CMS Plugins and GTM auto-config files based on these plugins.
  • 11. Plugins for Wordpress GTM interface [auto-config file] https://www.dropbox.com/s/hk1qja 1fdupzykk/WORDPRESS%20TEM PLATE%20- %20NEW%20interface.json?dl=0 Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain.com” with YOURDOMAIN before import.
  • 12. Plugins for Magento GTM interface [auto-config file] https://www.dropbox.com/s/rr7xxo qq0wqevcw/MAGENTO%20- %20mapped%20to%20qubit%20- %20NEW%20interface.json?dl=0 Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain.com” with YOURDOMAIN before import.
  • 13. Plugins with native Enhanced Ecommerce Magento (€35 – almost free!) http://codecanyon.net/item/actionable-google-analytics/9899649 http://www.magentocommerce.com/magento-connect/google- analytics-enhanced-ecommerce-1.html
  • 14. Install these 2 plugins: drupal.org/project/google_tag drupal.org/project/datalayer If using ecommerce add this aswell: drupal.org/project/commerce_google_tag_manager Plugins for Drupal { "drupalLanguage": "en", "userUid": "555", "entityId" : "123", "entityLabel" : "My Cool Page", "entityType" : "node", "entityBundle" : "article", "entityUid" : "555", "entityTaxonomy" : { "my_vocab" : { "25" : "Term Name", "26" : "Another Term" } } } The Drupal has a native JS api that can also be piggybacked: www.drupal.org/node/304258#drupal-settings plus.google.com/117298997433687198127/posts/Br7cVVkTdUZ GTM interface [auto-config file] https://www.dropbox.com/s/uoa19t p8zjt4c03/DRUPAL%20- %20work%20in%20progress%20- %20NEW%20interface.json?dl=0 Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain.com” with YOURDOMAIN before import.
  • 15. 4. GA configuration  Shared Goal import  GA Management API  CSV DimensionWidening of productId`s (magneto only)
  • 17. 6. Adwords Dynamic Remarketing Automatic adwords fitness enabled - out of the box Automatic
  • 18. If you are still hungry for data? (i.e you are not full yet)
  • 19. 7. Midnight Snacks... • Abandoned Revenue • Lead Scoring • IP append
  • 20. See script library here... login: coolgtmstuff@gmail.com pw: philrulesgtm3
  • 21. Auto-event config files – Any CMS New GTM interface [config file] https://www.dropbox.com/s/woak00y749jk36e/AUTO- EVENTS%20-%20NEW%20interface.json?dl=0 Note: Wordpress & Drupal config files already contains auto-events Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain.com” with YOURDOMAIN before import.
  • 22. Summary 7. Midnight Snacks 6. Automatic Excessive 5. Desert 4. Exercise/Goals 3. Main Meal 2. Brunch 1. Breakfast KPIs (excel sheet): Dev guide (word document): GTM installation (generic containers) GA configuration (goals & settings): Dashboards (template library) Adwords Dynamic Remarketing Custom Scripts Wordpress Magento Drupal Automatic See script library here... login: coolgtmstuff@gmail.com pw: philrulesgtm2
  • 23. Analytics in... 7 steps or 4 clicks 2 measurements fitness
  • 25. Free session recording! (1000 sessions per day) Here is the config files for yandex metrica… Yandex metric [auto-config file] Bit.ly/yandexmetricagtm Also create Yandex Metrica Account Replace 99999 accountID with your accountID