1. 1
Future mobile innovations....
@pgolding
The Big M - Bath, 21st March
http://wirelesswanders.com Copyright Paul Golding, 2011
2. W(ho)TF is Paul G? - Heâs from the âfutureâ 2
21st year in mobile (Indie for 14)
SurďŹng the bleeding edge...
16 patents (GSM chipsets)
Founded mobile apps ISV in 1996
PhD research mobile AR
In...Europe, Asia, Africa, Middle
East, N. Am, LatAm
Chief Apps Architect Motorola
Advised âŹ10K-âŹ10B companies
Mentor @ SpringBoard
âIntrapreneurâ @ O2âs âThe Labâ
Founded O2 Incubator
3. Whose future? 3
Whose future?
Your âdeveloperâ
future...
Open agenda:
Two of my kids at MWC 2011:
Android developers, ages 11,13
4. Which future? 4
$
2011 2014
Innovation lessons, trends & tricks
âskating to where the puck ($) will goâ
sorry - no holodeck predictions this time...
5. Where is the future? 5
âThe future has already arrived.
It's just not evenly distributed yet.â
William Gibson
1997 2002 2003 2008 2010
Being ďŹrst is often a bad idea...
Trick #1 Be ďŹrst to win, not to market!
tip: copy something else that appears to work;
do it better! analyse case studies! project forward!
7. 7
BUT...
âďŹsh donât know water exists...
until beachedâ
Marshall McLuhan
thought we now we canât do
needed this... without this...
Trick #2 - Experiment! Start!
tip: ROI of doing nothing is nothing - most start-ups fail because they never started!
8. Lower the friction as much as possible... 8
1 million?
Source: Crossing the Chasm
(Geoffrey Moore)
Trick #3 - Code towards customers (users)!
1. Reduce operational friction - Run fast as possible - fail fast, pivot often
tip: read Steve Blank, Eric Ries, Dave McLure, Osterwalder
And.. 2. lower user friction -->
9. 9
Trick #4 - Donât code the future into the product
a âwhole productâ (e.g. Blackberry not POP3) does not mean every feature
constantly test (early) your hypotheses! (Stealth = scared.)
build the future into the process, not product, and instrument early
10. Recognise when and where to innovate... 10
Source: Dealing with Darwin
(Geoffrey Moore)
Trick #5 - Innovate where it matters!
11. 11
Trick #6 - Master the whole apps journey
Analytics,
retailing, chomp
marketing, ďŹurry
support, allify
CRM...
Conceive Choose Develop Deliver Engage
Product Platforms Product Product Market
tip: BIG opportunity in the applications ecosystem itself
tip: Become app analysts & developers
tip: follow Ahonen, Asymco, VisionMobile, Nielsen blog,
other devs...
12. Where are we headed with devices? 12
âfreedomâ
Utility Experience
âfreedomâ
Post PC?
Local Cloud
âfreedomâ
Source: Asymco
interesting side-note:
42% tablets shared by their owners
13. Shift in the balance of power... 13
2007 2011 2014
Experience
apps apps
Platforms
Web Web apps
OS OS Web
comms comms OS
comms
Telco OEM Internet
14. The emergent mobile ecosystem... 14
Right-time Personalized
Computer Computer
Social Status Wallet Context Multi-UX Interests Apps
âExperience Platformsâ
HTML5 Android iOS ?
Right-time Augmented Web
SaaS PaaS
âThe Web Operating Systemâ
Real-time bus âSocial Stackâ Identity/oAuth Linked Data Payments
IaaS CaaS NaaS
BIG DATA Cloud Platforms Telco
15. Developer ecosystem opportunities... 15
Facebook
Apple?
gnip XaaS O2?
John Lewis?
IMiďŹed
SaaS chargify
New entrants
apigee ďŹurry
allify
Nodester mSaaS apigee
Duostack New entrants
PaaS Heroku
Force.com connFu
dotcloud Tropo
mPaaS Corona/Appcelerator?
AWS
New entrants
IaaS Rightscale
Rackspace
Jajah
CaaS Skype/Viber
NaaS BlueVia
New entrants
17. Voice still has a BIG future.... 17
2010 2012
Closed voice Open voice
plus âVoice as contentâ (2014)
18. Platform domination... 18
Trick #7 - know when youâre really a platform
Advertisers
Developers
OEMS
Operators
tip: still need a âkillerâ app tip: read Spolsky,
(orthogonal to the market) Hagiu, Eisenmann
Users
19. Business model enablers versus tech enablers... 19
App stores v HTML5
Identity v oAuth
Check-in v Location
Open platform v Open source
Bit.ly v Redirects
Android v MeeGo
Analytics v âNo-SQLâ
Trick #8 - Think biz models, not technology
tip: try Osterwalderâs biz model canvas
20. Possible Mobile 3.0 tipping points (TP)... 20
Apps
Hardware,
OS Experience
Platforms Hardware,
Post PC Sensor AR,
Devices Proliferation Health
Network,
LTE Key trends
Abundant âMobile 3.0â Cloud
Access Computing
when mobile really is ďŹrst
âRight-timeâ Seamless PaaS
Real-time web Computing SaaS
Identity,
& meta-data
Privacy
abundance of developer opportunities throughout the ecosystem
21. Future of start-ups... 21
Taken from Steve Blank - SXSW 2011
2011 - 2014
Rules for the New Bubble
â˘âŻ Founders/VCâs can engineer financial transactions
â˘âŻ Transactions economically or usage accretive
â˘âŻ Still require Agile, Cust Dev & Bus Model
â˘âŻ Add: Adoption, Order of Battle and Visibility
Trick #9 - Leverage the start-up ecosystem
tip: go read the whole presentation http://slidesha.re/gqa9KG
tip: get a really good mentor or join an incubator