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Mobile shopping for every TV channel
http://www.impulsescreen.com

James D’Arcy - CTO/Principal
+61417289166
james@impulsescreen.com

Paul Garrity - COO/Principal
+61416200346
paul@impulsescreen.com














Impulse Screen makes every TV channel a shopping channel.
Impulse Screen delivers a simple shopping experience to tablets that
let people buy things related to the TV show they are watching.
Our cloud based servers deliver API’s offering real-time automated
content recognition and analytics to third party media agencies
We already have access to 6 television channels over 400 retailers
and in excess of 4 million products through our service.
We have access to 150,000 app users and can market to 2 million
ecommerce consumers through our partnerships
After a positive recommendation from Commercialisation Australia
to proceed with stage 2 funding application we are meeting with
potential investors.
The founders have previously launched successful start-ups in the
mobile technology space and have generated millions in revenue for
large enterprises.
James D’Arcy
Software Architect

Paul Garrity
Go-To-Market Manager

Start-up Experience:
Tapit, Shopfast.com
Enterprise Experience:
CBA, Cannon, Citibank, CSC

Start-up Experience:
WirelessOz, FINEOS Australia
Enterprise Experience:
SAP, CSC, NatWest Bank




In a multi-screen
world how do
consumers find
relevant products
they can purchase
spontaneously?
And how do
advertisers find the
consumers who are
looking?






We analyse television data, sound and images both
predictively and in real-time
We analyse products, categories and match them to genres
We analyse what consumers watch and what they say they like
Then make product recommendations that can be actioned
https://play.google.com/store/apps/details?id=tv.impulsescreen.android&hl=en0






Built on an elastic cloud infrastructure to support an
unlimited audience
Extensible search, summarisation and real-time offer
algorithms
API to support mobile apps or third party interfaces

cmp Component View

Video Recognition

User Profile /
Preferences

Topic to Content
Matching Engine

Audio Recognition
«flow»

«flow»

«flow»

«flow»

3rd Party Systems

Program Stream
«flow»

OCR Text
Recognition

«flow»

«flow»

Topic Aggregator

Matched Content
Repository

«flow»

«flow»
EPG Recognition

«flow»

«flow»

«flow»

«flow»

API Server

«flow»
Topic Matching
Engine

Admin
Subtitle
Recognition

Mobile Apps

Development Phase

Complete
Incomplete

Admin UI








Multiple partnerships giving
access to over 400 Australian
Retailers
Total of over 4 million SKU’s
on offer
Partnership with leading EPG
provider
POC with leading media
agency













Server side cloud based system developed including admin
console, EPG, Close Caption, Advert, Image and Sound
recognition engines.
App launched on the Google Play store.
App developed for iOS in Beta testing.
Signed agreements to gain access to over 400 retailers and 4
million products with agreed revenue model;
Distribution agreement with leading EPG/PVR provider to place
app integration API and recommendation to their install base;
(approx 150,000->600,000 potential users)
eDM offer from leading e-tailer to feature the app to their 2
million Australian registered users
Commenced PoC on API integration with Leading Media Agency
Recommendation to move to stage 2 of funding application with
Commercialisation Australia.
Impulse Screen Media are actively engaged in
investment discussions for early stage capital and
funding. Please contact us for more information:


James D’Arcy - CTO/Principal
james@impulsescreen.com



Paul Garrity - COO/Principal
paul@impulsescreen.com



Try it Now on Google Play



http://www.impulsescreen.com

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Impulse Screen Media Overview Deck

  • 1. Mobile shopping for every TV channel http://www.impulsescreen.com James D’Arcy - CTO/Principal +61417289166 james@impulsescreen.com Paul Garrity - COO/Principal +61416200346 paul@impulsescreen.com
  • 2.        Impulse Screen makes every TV channel a shopping channel. Impulse Screen delivers a simple shopping experience to tablets that let people buy things related to the TV show they are watching. Our cloud based servers deliver API’s offering real-time automated content recognition and analytics to third party media agencies We already have access to 6 television channels over 400 retailers and in excess of 4 million products through our service. We have access to 150,000 app users and can market to 2 million ecommerce consumers through our partnerships After a positive recommendation from Commercialisation Australia to proceed with stage 2 funding application we are meeting with potential investors. The founders have previously launched successful start-ups in the mobile technology space and have generated millions in revenue for large enterprises.
  • 3. James D’Arcy Software Architect Paul Garrity Go-To-Market Manager Start-up Experience: Tapit, Shopfast.com Enterprise Experience: CBA, Cannon, Citibank, CSC Start-up Experience: WirelessOz, FINEOS Australia Enterprise Experience: SAP, CSC, NatWest Bank
  • 4.   In a multi-screen world how do consumers find relevant products they can purchase spontaneously? And how do advertisers find the consumers who are looking?
  • 5.     We analyse television data, sound and images both predictively and in real-time We analyse products, categories and match them to genres We analyse what consumers watch and what they say they like Then make product recommendations that can be actioned
  • 7.    Built on an elastic cloud infrastructure to support an unlimited audience Extensible search, summarisation and real-time offer algorithms API to support mobile apps or third party interfaces cmp Component View Video Recognition User Profile / Preferences Topic to Content Matching Engine Audio Recognition «flow» «flow» «flow» «flow» 3rd Party Systems Program Stream «flow» OCR Text Recognition «flow» «flow» Topic Aggregator Matched Content Repository «flow» «flow» EPG Recognition «flow» «flow» «flow» «flow» API Server «flow» Topic Matching Engine Admin Subtitle Recognition Mobile Apps Development Phase Complete Incomplete Admin UI
  • 8.     Multiple partnerships giving access to over 400 Australian Retailers Total of over 4 million SKU’s on offer Partnership with leading EPG provider POC with leading media agency
  • 9.         Server side cloud based system developed including admin console, EPG, Close Caption, Advert, Image and Sound recognition engines. App launched on the Google Play store. App developed for iOS in Beta testing. Signed agreements to gain access to over 400 retailers and 4 million products with agreed revenue model; Distribution agreement with leading EPG/PVR provider to place app integration API and recommendation to their install base; (approx 150,000->600,000 potential users) eDM offer from leading e-tailer to feature the app to their 2 million Australian registered users Commenced PoC on API integration with Leading Media Agency Recommendation to move to stage 2 of funding application with Commercialisation Australia.
  • 10. Impulse Screen Media are actively engaged in investment discussions for early stage capital and funding. Please contact us for more information:  James D’Arcy - CTO/Principal james@impulsescreen.com  Paul Garrity - COO/Principal paul@impulsescreen.com  Try it Now on Google Play  http://www.impulsescreen.com