1. Technology Trends for First RespondersMidwest Disasters WorkshopFebruary 22, 2011

2. About us Funded by the Pew Charitable Trusts Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC Provide high quality, objective data to thought leaders and policy makers Do not promote specific technologies or make policy recommendations Research is based on nationally representative telephone surveys of adults 18+, drawn from dual-frame (landline + cell) samples 2/22/2011 2

3. Apology Revolution 1 Internet and broadband October 22, 2010 3

4. Internet use 2/22/2011 4

5. Broadband adoption ~1/3 of all adults not part of broadband revolution Factors correlated with broadband adoption: Education Age Geography Language proficiency Chronic disease or disability Race/Ethnicity 2/22/2011 5

7. Long tail, passions/distractions

8. The “people formerly known as the patients/audience” become publishers, broadcasters and pundits/critics

9. 2/3 of online adults and 3/4 of online teens are content creators

10. The “Daily Me” and “Daily Us” emerges as people customize info flows

11. >50% of adults customize digital info2/22/2011 6

12. Apology Revolution 2 Wireless connectivity October 22, 2010 7

13. Growth in wireless access 2/22/2011 8

14. The cell phone era Back in the (not-so distant) day… Today, mobile devices have permeated nearly every major demographic group 75% 79% 58% 77% 2/22/2011 9

15. Cell owners are doing more with their phones than ever before 2/22/2011 10

16. Other cell phone uses % of cell owners 54% send photo or video 23% access a social networking site 20% watch a video 15% post a photo or video online 11% have purchased a product 11% charitable donation by text message 10% status update service such as Twitter 2/22/2011 11

17. Mobile leaders (1) – Young adults 2/22/2011 12

18. Mobile leaders (2) – People of color Gap between non-whites (black/Latino) & whites 2/22/2011 13

19. Mobile revolution Information, media, people available anytime, anywhere, any device Venues and availability of people and info shift People “control the playlist and “make the appointments” with media People’s attention to info and to others shifts Truncates (“continuous partial attention”) Elongates (deep dives into subjects) 2/22/2011 14

21. Young

22. Well educated/affluent2/22/2011 15

23. Gadget ownership 2/22/2011 16

24. Summary: then and now 2000 46% of adults use internet 5% with broadband at home <20% watch video online 53% own a cell phone 0% connect to internet wirelessly <10% use “cloud” 0% tech social network users = slow, stationary connections built around my computer 2010 74% of adults use internet 65% with broadband at home >55% watch video online 85% own a cell phone 57% connect to internet wirelessly >two-thirds use “cloud” 46% tech social network users = fast, mobile connections on outside servers and storage 2/22/2011 17

25. Apology Revolution 3 Social networking October 22, 2010 18

27. 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as on specialized video sites2/22/2011 19

29. Up from 8% in 2007

30. Biggest growth among older adults, women2/22/2011 20

32. On a typical day, nearly 40% of the online population goes to a social networking site

33. Used by nearly 90% of online 18-29 year olds (60% do so on a typical day) although seniors are fastest-growing cohort

34. Relatively widespread throughout the online population2/22/2011 21

35. The social networking population is more diverse than you might think 5x 5x 7x 5x 2/22/2011 22

37. Key demos include:

38. Young adults (15%)

39. Blacks (13%) and Latinos (18%)

40. Urbanites (11%)2/22/2011 23

42. Figure collected in mid-2010, anecdotal evidence suggests growth in interim

43. Highest among:

44. Mobile users

45. Young adults

46. Latinos

47. Urbanites2/22/2011 24

48. So what for emergency management? Social networks play a more important role at every stage: As sentries Word of mouth matters more As information evaluators They vouch for (or discredit) a business’s credibility and authenticity As forums for action Everybody’s a broadcaster/publisher 2/22/2011 25

49. People of color have equal or greater rates of usage on most major social media platforms 2/22/2011 26

50. Social media in action – attitudes towards government outreach 2/22/2011 27

51. Sociability and mobility are deeply intertwined 47% typical day 44% typical day 2/22/2011 28

52. Online social networks + ubiquitous mobility Makes it possible for experts to become “nodes” in people’s networks that can help them solve problems and make decisions Allows for immediate, spontaneous creation of networks Gives people a sense that there are more “friends” in their networks that they can access when they have needs Social Dashboard Pervasive Awareness 2/22/2011 29

53. Thanks! name: Aaron Smith title: Senior Research Specialist email: asmith@pewinternet.org web: www.pewinternet.org twitter: @aaron_w_smith, @pew_internet 2/22/2011 30