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New data on how Americans use and
engage with public libraries
Kathryn Zickuhr
Research Associate, Pew Research Center’s Internet Project
June 18, 2014
@kzickuhr | @pewinternet | @pewresearch
libraries.pewinternet.org
July 1, 2014 2www.pewinternet.org
About the Pew Research Center
• Non-partisan think tank in Washington, DC
• Does not promote specific technologies or make
policy recommendations
More: pewresearch.org
@pewresearch
@pewinternet
libraries.pewinternet.org
About our libraries research
Nationally representative
telephone surveys
Landlines and cell phones
English and Spanish
Americans ages 16 and older
3July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
% of U.S. adults ages 18+ who go online, 1995-present
Internet use over time
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
50%
(2000)
14% (1995)
87%
(2014)
July 1, 2014 5www.pewinternet.org
Adults’ technology ownership in
the U.S. (ages 18+)
• 90% of adults have a cell phone
• 78% have a desktop or laptop
computer
• 58% have a smartphone
• 42% have a tablet computer
• 32% have an e-reader
July 1, 2014 6www.pewinternet.org
71% of teens with home
computer access say the laptop
or desktop they use most often
is one they share with other
family members.
July 1, 2014 7www.pewinternet.org
Americans’ reading habits
Print is still the anchor of Americans’ reading habits, but e-
reading is growing more popular.
• 76% of adults read a book in some format over the
previous year.
• Median: 5 books per year
• 28% of Americans read an e-book in the previous year.
8July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
Americans and public libraries
• 54% of Americans used a public library in the past year
• 48% visited in person
• 30% used a library website
• 72% of Americans live in a “library household”
10July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
Americans and public libraries
• 54% of Americans used a public library in the past year
• 48% visited in person
• 30% used a library website
• 72% of Americans live in a “library household”
• 91% of Americans say libraries are important to their
community as a whole; 76% say libraries are important
to them and their family
11July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
Americans and public libraries
• 54% of Americans used a public library in the past year
• 48% visited in person
• 30% used a library website
• 72% of Americans live in a “library household”
• 91% of Americans say libraries are important to their
community as a whole; 76% say libraries are important
to them and their family
• Relationships to libraries are part of Americans’ broader
resource networks
12July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
Public library services that are “very important”
Among Americans who have ever used a public library or had a household member
use a public library
54
51
47
45
44
33
30
29
28
Books and media
Having a quiet, safe place
Research resources
Programs for youth
Librarian assistance
Internet, computers, printers
Help finding, applying for job
Help applying for gov't services
Programs for adults
13July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
What do Americans want from libraries?
More activities, more separate
spaces
…and print books, quiet
Convenience & tech (apps, e-books,
kiosks)
… and closer relationships with
librarians
14July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
Summary: How Americans use libraries
• Relationships to libraries are part of Americans’ broader
resource networks
• Once libraries are a part of their networks, services are
especially important to low-income households
15July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
Summary: How Americans use libraries
• Relationships to libraries are part of Americans’ broader
resource networks
• Once libraries are a part of their networks, services are
especially important to low-income households
• Books, browsing, and librarians are still central to how
people use libraries and what they expect from them.
• However, technology (computers, internet) is also a
common use and a high priority.
• Public libraries are also used and viewed as important
community spaces.
16July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
Thank you!
Kathryn Zickuhr
Research Associate
kzickuhr@pewresearch.org
Pew Research Center
pewresearch.org
June 18, 2014
@kzickuhr | @pewinternet | @pewresearch
libraries.pewinternet.org

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New data on how Americans use and engage with public libraries

  • 1. New data on how Americans use and engage with public libraries Kathryn Zickuhr Research Associate, Pew Research Center’s Internet Project June 18, 2014 @kzickuhr | @pewinternet | @pewresearch libraries.pewinternet.org
  • 2. July 1, 2014 2www.pewinternet.org About the Pew Research Center • Non-partisan think tank in Washington, DC • Does not promote specific technologies or make policy recommendations More: pewresearch.org @pewresearch @pewinternet
  • 3. libraries.pewinternet.org About our libraries research Nationally representative telephone surveys Landlines and cell phones English and Spanish Americans ages 16 and older 3July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • 4.
  • 5. % of U.S. adults ages 18+ who go online, 1995-present Internet use over time 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 50% (2000) 14% (1995) 87% (2014) July 1, 2014 5www.pewinternet.org
  • 6. Adults’ technology ownership in the U.S. (ages 18+) • 90% of adults have a cell phone • 78% have a desktop or laptop computer • 58% have a smartphone • 42% have a tablet computer • 32% have an e-reader July 1, 2014 6www.pewinternet.org
  • 7. 71% of teens with home computer access say the laptop or desktop they use most often is one they share with other family members. July 1, 2014 7www.pewinternet.org
  • 8. Americans’ reading habits Print is still the anchor of Americans’ reading habits, but e- reading is growing more popular. • 76% of adults read a book in some format over the previous year. • Median: 5 books per year • 28% of Americans read an e-book in the previous year. 8July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • 9.
  • 10. Americans and public libraries • 54% of Americans used a public library in the past year • 48% visited in person • 30% used a library website • 72% of Americans live in a “library household” 10July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • 11. Americans and public libraries • 54% of Americans used a public library in the past year • 48% visited in person • 30% used a library website • 72% of Americans live in a “library household” • 91% of Americans say libraries are important to their community as a whole; 76% say libraries are important to them and their family 11July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • 12. Americans and public libraries • 54% of Americans used a public library in the past year • 48% visited in person • 30% used a library website • 72% of Americans live in a “library household” • 91% of Americans say libraries are important to their community as a whole; 76% say libraries are important to them and their family • Relationships to libraries are part of Americans’ broader resource networks 12July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • 13. Public library services that are “very important” Among Americans who have ever used a public library or had a household member use a public library 54 51 47 45 44 33 30 29 28 Books and media Having a quiet, safe place Research resources Programs for youth Librarian assistance Internet, computers, printers Help finding, applying for job Help applying for gov't services Programs for adults 13July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • 14. What do Americans want from libraries? More activities, more separate spaces …and print books, quiet Convenience & tech (apps, e-books, kiosks) … and closer relationships with librarians 14July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • 15. Summary: How Americans use libraries • Relationships to libraries are part of Americans’ broader resource networks • Once libraries are a part of their networks, services are especially important to low-income households 15July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • 16. Summary: How Americans use libraries • Relationships to libraries are part of Americans’ broader resource networks • Once libraries are a part of their networks, services are especially important to low-income households • Books, browsing, and librarians are still central to how people use libraries and what they expect from them. • However, technology (computers, internet) is also a common use and a high priority. • Public libraries are also used and viewed as important community spaces. 16July 1, 2014 libraries.pewinternet.org / @kzickuhr / @pewinternet
  • 17. Thank you! Kathryn Zickuhr Research Associate kzickuhr@pewresearch.org Pew Research Center pewresearch.org June 18, 2014 @kzickuhr | @pewinternet | @pewresearch libraries.pewinternet.org

Editor's Notes

  1. For more information, see the Methods section of each report.
  2. Part 1: Patterns and trends in device ownership
  3. In June 1995, 14% of American adults used the internet. By the year 2000, just five years later, half of adults were online. Now, eight in ten adults use the internet, including half of seniors 65 and older.
  4. At the time of this survey, comparable to adults
  5. For more information, see “Library services in the digital age”: http://libraries.pewinternet.org/2013/01/22/library-services/
  6. All library-related reports are available at: http://libraries.pewinternet.org/category/publications/survey-reports/