Internet penetration, mobile use, and the social life of health information. Presented to the senior staff of the National Library of Medicine.

1. Generations Online
and the Social Life of Health Information
A presentation prepared by Susannah Fox
for the National Library of Medicine
July 8, 2010
All Pew Internet Project studies are available for free on our site:
http://pewinternet.org/
Health research:
http://www.pewinternet.org/topics/Health.aspx
Questions or comments:
sfox@pewinternet.org
@SusannahFox
202-419-4511

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3. Source: Sydney Jones and Susannah Fox, “Generations Online: Charts” (Jan. 28, 2009)
http://pewinternet.org/Presentations/2009/Generations-Online-in-2009.aspx
Active engagement
with social media
(visit SNS, create SNS profile,
create blogs)
More advanced online
entertainment
(download videos, music and
podcasts)
More advanced
communication and passive
social media use
Basic online entertainment
(online videos, playing games)
E-commerce
(online shopping, banking, and travel reservations)
Research and information gathering
(product research, news, health and religious information searches)
Email and search
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4. Source: Josh Bernoff, Social Technographics: Conversationalists get onto the ladder
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
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5. Source: Aaron Smith, “Mobile Access 2010” (Pew Internet Project: July 7, 2010)
http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx
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6. Source: Aaron Smith, “Mobile Access 2010” (Pew Internet Project: July 7, 2010)
http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx
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7. Source: Susannah Fox, “The Social Life of Health Information” (Pew Internet Project:
June 11, 2009)
http://pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
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8. Source: Susannah Fox, “Chronic Disease and the Internet” (Pew Internet Project: March
24, 2010)
http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx
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9. Source: Susannah Fox, “Chronic Disease and the Internet” (Pew Internet Project: March
24, 2010)
http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx
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