On July 24th, 2010, Kristen Purcell will be teaching part of the Digital Libraries à la Carte course at Tilburg University in the Netherlands. The international course is offered each summer by the Tilburg Innovation Centre for Electronic Resources, or TICER. Kristen will share data on the growing mobile landscape both globally and in the US, highlight key aspects of today’s changing information ecology, and explore with librarians how they can leverage these two trends in their work.

1. My Digital Library:Leveraging Today’s Mobile and Participatory Information Ecosystem Digital Libraries a la Carte TICER Tilburg University, Tilburg Netherlands July 29th, 2010 Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project

2. Pew Internet Project Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC Provide high quality, objective data to thought leaders and policy makers Funded by the Pew Charitable Trusts All US findings are based on nationally representative telephone surveys of… US adults age 18+, or US teens ages 12-17 Drawn from dual-frame (RDD/cell) samples

3. Today’s Discussion What’s Mobile Got to Do With It? Global cell phone use trends US cell phone and internet use trends The importance of social media Highlights of the New Information Ecology What are the hallmarks of the new information ecology? Online information consumers who they are how they behave what they like Leveraging New Technologies Tips for success in the new information ecology

4. What’s Mobile Got to Do With It?

5. Global Mobile Subscriptions

6. Mobile Penetration by Region

7. Worldwide Mobile Subscriptions, 2005-2009 Number of mobile subscriptions per 100 inhabitants. Source: International Telecommunications Union, 2010.

8. Mobile Subscriptions, Select Countries Source: ITU World Telecommunication/ICT Indicators Database, 2009 figures. Worldwide average is 68 subscriptions per 100 people. Worldwide ratio of cell subscription to fixed line is almost 4:1. Total worldwide cell phone subscriptions is 4,676,174,400, up from 1,763,978,500 in 2004.

9. Global IT Trends

10. Mobile Broadband Subscriptions, 2005-2009 Number of mobile broadband subscriptions per 100 inhabitants. Source: International Telecommunications Union, 2010.

11. Internet Users, 2005-2009 Number of internet users per 100 inhabitants. Source: International Telecommunications Union, 2010.

12. Internet Use, Western Europe Source: ITU World Telecommunication/ICT Indicators Database, 2009 figures. Western Europe average is 42 (24 if you include CIS).

13. Internet Access Via Cell, 16-74 Year-Olds Source: Eurostat, 2009 figures.

14. Internet Access Via Laptop, 16-74 Year-Olds Source: Eurostat, 2009 figures.

15. THE BIG 5 MOBILE YOUTH ECONOMIES 255m $58b $31b 281m 97m CHINA $21b THE MOBILEYOUTH® REPORT 2010 $21b 32 USA $19b 76m JAPAN INDIA SUBSCRIPTIONS (AGE <30) VALUE $BN PA BRAZIL 15 SOURCE MOBILEYOUTH DATA 2010 AGES 5-29

16. MOBILE YOUTH: TEENS & STUDENTS MILLIONS OF SUBSCRIPTIONS 2010 119.7 47.5 99.4 22.4 41.7 12 13 28.6 30.8 22.9 EAST EUROPE 139.8 NE ASIA 36.6 WEST EUROPE THE MOBILEYOUTH® REPORT 2010 20 NORTH AMERICA CHINA HK 60.1 63.7 52.9 MENA 32.1 38.2 STUDENTS (19-24) TEENS (14-18) 31.7 15 LATIN AMERICA SUB SAH AFRICA SOUTH ASIA ASIAN PACIFIC SOURCE MOBILEYOUTH DATA 2010 BASED ON SUBSCRIPTIONS (ACCOUNTS) RATHER THAN SUBSCRIBERSTEENS 14-18 STUDENTS 19-24 16

17. www.mobileYouthreport.com Published by mobileYouthStatistics on youth mobile usageAvailable for download

18. US Teen Mobile Use

19. US Teen Mobile Use

23. US Teen Gadget Use

24. US Teen Internet Access

28. US Adult Cell Phone Use

30. US Adult Wireless Internet Use

31. What’s Mobile Got to Do With It? Overall, US wireless internet users are more engaged in online activities Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults Overall, African-American adults in the US are the most active mobile internet users In the US, African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics

32. US Social Network Site Use

33. Percent of Online Adults Who Use Social Media US Adult Social Media Use

34. US Adult Social Media Use, by Race Percent of Online Adults Who Use Social Media

35. US Teens Aren’t That Into Twitter

36. US Adults 18-24 Are Into Twitter

37. US Teens are More Into Content Creation

38. Content Sharing is Growing Among Adults

39. Remixing is Flat

40. SNS Takes the Place of Blogging?

41. Blogging is Also Down For Young Adults

42. Summary of US Teen Online Activities 73% of online teens use SNS (up 50%) 14% blog (down 50%) 8% use Twitter 8% visit online virtual worlds 38% share content online (steady) 21% remix content (steady) 62% get news about current events and politics 48% buy things online 31% get health, dieting, fitness info 17% get info about sensitive health topics

43. Hallmarks of the New Information Ecology

44. Then and Now

45. The “New” Information Ecology Blurring line between “news” and “information” Information is “free” Information is “at my fingertips” Information is available when I want it Information is available from multiple sources

46. The “New” Information Ecology Volume of information grows

47. The “New” Information Ecology The variety of info sources increases and democratizes and the visibilityof new creators is enhanced in the age of social media.

48. The “New” Information Ecology People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

49. The “New” Information Ecology Venues of intersecting with information andpeople multiply and the availabilityof information expands to all hours of the day and all places people are

50. The “New” Information Ecology The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

51. The “New” Information Ecology Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” ~40% of online adults get RSS feeds ~35% customize web pages for info they want

52. The “New” Information Ecology Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligenceasserts itself 31% of online adults rated person, product, service

53. The “New” Information Ecology Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet

54. The “New” Information Ecology Where Americans get their news and information on a typical day

55. The “New” Information Ecology The internet has not replaced/ displaced traditional media but… It is fundamentally changing the way people consume and interact with information

56. The Online News/Info Consumer 71% of American adults ever get news or information online The majority of online news and information consumers are under age 50

57. The Online News/Info Consumer 71% of American adults ever get news or information online Almost a third of online news and information consumers are under age 30

58. The Online News/Info Consumer 71% of American adults ever get news or information online Almost a third of online news and information consumers are under age 30 *The median age of online news/info consumers is 40

60. Have higher incomes than other online adults and other adults in general

61. Are disproportionately white and Hispanic

63. The Online News/Info Consumer What Are the Most Popular Online News/Information Topics? % of Online Adults Who Get News/Information Online About Each Topic

64. The Online News/Info Consumer Most Popular Features of Online News Sites % of Online News/Info Consumers Who Say Each Feature is Important

65. The Online News/Info Consumer How many websites, if any, do you routinely rely on for news and information? % of Online News/Info Consumers

67. Hunters and Gatherers(71% go online specifically to get news/information at least a few times a week)

68. Serendipitous News/Info Discoverers(80% come across news/information at least a few times a week while they are online doing other things)

70. Participatory

72. Online information is participatory “News Participators” 37% of internet users have contributed to the creation of news, commented on it, or disseminated it via postings on social media sites like Facebook or Twitter Half of all online African-Americans (46%) are news participators (disproportionately high SNS use) Overall, 71% of internet users get news and information through email or posts on social networking sites Remember… 42% of online news consumers say being able to easily share material with others is something they look for in a news site 65% look for news sites with links to related material 36% look for news sites with interactive material 35% look for news sites where they can comment on stories.

73. Online information is participatory “News Participators” are standing in the information stream Thanks to them, your story/information has an organic life beyond your presentation of it

74. Online information is personalized “The Daily Me” Takes Shape 28% of internet users have customized their homepage to include news and information of particular interest to them 39% say being able to customize content is something they look for in an online news site

75. Leveraging New Technologies

76. 1996 Benton Foundation report: “Buildings, books, and bytes” "If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ."-- Experienced library user.

77. How Technology Changes the Role of Libraries Makes it possible for organizations like libraries to become “nodes” in people’s networks that can help them solve problems and make decisions Allows for immediate, spontaneous creation of networks that can include libraries Gives people a sense that there are more “friends” in their networks like librarians that they can access when they have needs

78. No longer think like this…

79. Now think like this…

80. How to become a node in people’s social networks

81. Tips on becoming a node in a social network Think like a friend, not an institution Play to your strengths by being an expert, a filter, a recommender (linker), and a facilitator Be aware that your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix Remember that your information can (will, should) have an organic life beyond your presentation of it Look for opportunities to build communities with your material

82. More tips on becoming a node in a social network Participate in the Web 2.0 world Embrace the move towards mobility, constant connectivity, perpetual contact This changes the realities of time and space and presence Ask for feedback Act on/respond to that feedback Provide opportunities for interaction with and customization of material Facilitate information sharing

83. The 4-Step Flow of Information Attention Acquisition Assessment Action

84. The Four A’s of Online Information Flow Get Attention Leverage your services and knowledge Offer alerts, updates, feeds Have a presence in relevant places Find pathways to people through their social network Enable Acquisition Offer services and media in many places Pursue new distribution methods for your collections Point people to good material through links Participate in conversations about your work with your patrons

85. The Four A’s of Online Information Flow Help with Information Assessment Exploit your skills in knowing the highest quality material Aggregate the best related work Facilitate Action Offer opportunities for feedback Offer opportunities for remixing, customization, interaction Offer opportunities for community building Offer opportunities to learn how to use social media

86. Finally…. BE READY FOR THE SPOTLIGHT!! You never know when your material will go viral, be picked up by a major organization, or create/mobilize a community or following

87. Finally…. EMBRACE THE OPPORTUNITIES!! The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:

88. Remember… It’s not about cobwebs.... It’s about social webs …. And libraries can be at the center of them!

89. Available at www.pewinternet.org... Understanding the Participatory News Consumer http://www.pewinternet.org/Press-Releases/2010/Online-News.aspx Social Media and Young Adultshttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx Teens and Mobile Phones 2004-2009http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx Wireless Internet Usehttp://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx Chronic Disease and the Internethttp://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx The Social Life of Health Informationhttp://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx

90. Thank you! Kristen Purcell, Ph.D. Associate Director, Research Pew Research Center’s Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: kpurcell@pewinternet.org Twitter: http://twitter.com/kristenpurcell 202-419-4500