How to build vibrant communities

Slide 1: How to build vibrant Communities Peter H. Reiser Principal Engineer GSS CTO Office Chief Architect CE2.0 http://blog.sun.com/peterreiser 1

Slide 2: Agenda • From Web .1 to Web n+1 • So .. what are the BIG paradigm shifts? • Enterprise 2.0 strategy • How to build vibrant communities • Demo 2

Slide 3: Old World - Business Process (Web .1) • Software to automate business process • 'Over served' Tools Process community 3

Slide 4: Web 1.0 - Have Lunch or 'Be Lunch' • Standardization of Technology • 'Under served' Consumer to business • .com bubble > Scared about dis-intermediation community Technology Processes Hope 4

Slide 5: Web 2.0 – Exhibitionism & Mashup Netvibes.com Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking 5

Slide 6: Enterprise 2.0 Enterprise 1.0 Enterprise 2.0 • Hierarchical structure ● Project based communities • Fixed communication ● Architecture of participation • Static knowledge ● Organic development of • Isolates islands of knowledge knowledge ● Open and connected • Information overflow knowledge ● Personalized knowledge • Centralized innovation processes ● Innovation through • Monolithic software combination products ● Services oriented • Quarterly releases Architecture Source: Berlescon Studie ● The perpetual beta 6

Slide 7: Web n+1 – Participate and Win! Community Tagging Technology Processes Semantic Web Community Equity Open Source 7

Slide 8: What is Semantic Web? 8

Slide 9: The Semantic Challenge (dog=computer) 9

Slide 10: Semantic Web Example: Java 10

Slide 11: Enterprise n+1 Enterprise 2.0 Enterprise n+1 • Project based communities ● Semantically interlinked • Architecture of participation communities • Organic development of ● Value driven participation knowledge ● Semantic network knowledge • Open and connected ● Semantically connected knowledge personal knowledge • Personalized knowledge ● Semantic based mashup • Innovation through of knowledge and combination business process • Services oriented ● Software as open source Architecture service • The perpetual beta ● Real time services Source: Ent 2.0 - Berlescon Studie extended by Peter H. Reiser 11

Slide 12: So .. what are the BIG paradigm shifts? 12

Slide 13: Web 2.0 Paradigm Shifts • Web centric • People centric • Pull and push • Mash-up • Downloads & hits • Community Equity • Read-only • Read/Write Dot Com Web 2.0 13

Slide 14: Social Networking Know-How 14

Slide 15: Social Networking Know-How Know-Who 15

Slide 16: Social Networking Know-How Know-Who knows how 16

Slide 17: Why? Enterprise 2.0 17

Slide 18: Enterprise 2.0 Strategy WHO I AM ● About Me ● Contact information ● My Skills ● My Contributions ● My Social Network ● My Credentials People centric/Read Write 18

Slide 19: Enterprise 2.0 Strategy WHO I AM WHAT I NEED ● About Me ● Contact information ● More training ● My Skills ● To publish ● My Contributions ● To collaborate ● My Social Network ● To find something ● My Credentials ● A pay raise People centric/Read Write Mashup Enabled 19

Slide 20: Enterprise 2.0 Strategy PERSONAL MASHUP WHO I AM WHAT I NEED ● Personal to me ● Real time ● About Me ● Context aware ● Contact information ● More training ● My Skills ● To publish ● My Contributions ● To collaborate ● My Social Network ● To find something ● My Credentials ● A pay raise People centric/Read Write Value Driven Mashup Enabled 20

Slide 21: but still ..... How do I find? Intranet How can I contribute? What's in it Wikis for me? Blogs Forums Social Sites Email Portal 21

Slide 22: moving from Knowledge is Power 22

Slide 23: moving from Knowledge is Power to Sharing is Power 23

Slide 24: How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 24

Slide 25: Functional Architecture 25

Slide 26: Technical Architecture Community Equity System (CES) My Share My Tags My Contributions My Skills MySocial MyEquity MyCommunities Widget Widget Widget Widget Network Widget Widget widgets Web Services & ATOM & WebDAV Community Services Community Wiki Attachment Tagging Feed Blog Equity Service Service Service Syndication Service Rating/ Search Ontology Bookmark WSYWYG Comment Service CE Registry Service Service Service Service Community Security & Entitlement Services (CE IdM) 26

Slide 27: Methodology What Check Has the Community a Persistent Identity ? (understand cause and ✔ value, and feel included (rituals)) Have the responsibilities been agreed to? (common definition of what is ✔ necessary to make this a viable community Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge ✔ Champion, Peripheral Member ? Have you defined the Community rhythms? (regular events, virtual ✔ and IRL) Have you defined the community value system ? (Community Equity, ✔ business metrics) What is your publishing policy (don't share without legal approval or share ✔ everthing except ...?) Have you identified the tools you need? (wiki, blogs, ✔ attachment,search, social network etc.) 27

Slide 28: Community Equity • How do I gain capital in a virtual world? • How do I know my value? • What is in it for me? • How do I gain social reputation & trust? • What is the impact on Web next.... 28

Slide 29: Community Equity CONTRIBUTION PARTICIPATION EQUITY EQUITY Attachments Rate Wiki Comment Blogs Re-use CQ+PQ+SQ+RQ IP Tags Personal SKILLS EQUITY Equity ROLE EQUITY Enterprise Business User Projects Skills Rating Formal Training Informal 29

Slide 30: Personal Equity my Community Equity Activities Me Contribution create modify tag Participation People view rate comment reuse 30

Slide 31: Information Equity Content Activities People create modify download view rate comment tag 31

Slide 32: Are You Ready For Web n+1? 1) How do you measure success of your communities? 2) Can you do instant mashups? 3) Are you using widgets? 4) How do you manage your communities? 5) How do you measure quality of your content? 6) How many websites do you have to maintain? 7) How easy is it to publish or write to them? 8) Is your community happy with this? 9) How to you answer the WIIIFM question? 10) Do you find what you need? 11) How do you collaborate globally? 32

Slide 33: Demo • CEC 2007 • MyProfile • Tagging • Rating • Myshare • Search • Community Equity 33

Slide 34: CEC 2007 34

Slide 35: MyProfile 35

Slide 36: My Share • Wiki Model • Collaboration 36

Slide 37: Tagging • Easy Tagging of a Wiki page • Tag cloud per page • Tag suggestions 37

Slide 38: Rating/Commenting 38

Slide 39: Search Last searches Knowledgeable people Document Related Categories Communities Related Tags Related email aliases 39

Slide 40: Community Equity 40

Slide 41: Thank you peter.reiser@sun.com http://blogs.sun.com/peterreiser 41