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					<span style="font-size:14px;">Experience Is The Product</span><br/>
					From: <a href="http://www.slideshare.net/peterme/">peterme</a>, 9 months ago<br /><br />
					<div style="width:425px;text-align:left" id="__ss_146514"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/peterme/experience-is-the-product?src=embed" title="Experience Is The Product">Experience Is The Product</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&stripped_title=experience-is-the-product" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=experience-is-the-product-1193404596921899-1&stripped_title=experience-is-the-product" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/peterme/experience-is-the-product?src=embed" title="View Experience Is The Product on SlideShare">presentation</a> (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/adaptivepath">adaptivepath</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/dconstruct2007">dconstruct2007</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/petermerholz">petermerholz</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/userexperience">userexperience</a>)</div></div><br /><br />
					Don't focus on technology and features. Heck, don't focus on the "product." Focus on the experience you want to create, and build a system that gets you there.

The audio is from my talk at http://2007.dconstruct.org/. 
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					<a href="http://www.slideshare.net/peterme/experience-is-the-product">SlideShare Link</a>
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