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Group Fundraising
How Does It Work and What’s Out There?




             Ben Rattray
             ben@change.org

                www.change.org           1
What is Peer-to-Peer Fundraising?
   Traditional Fundraising                    Peer-to-Peer Fundraising

                                                       Nonprofit
             Nonprofit
                                 Vs.




         Potential Donors                              Donors




     Impersonal                                 Personal
     One-way                                    Interactive
     Expensive                                  Inexpensive


                             www.change.org                              2
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?
Group Fundraising: How Does It Work and What's Out There?

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Group Fundraising: How Does It Work and What's Out There?

  • 1. Group Fundraising How Does It Work and What’s Out There? Ben Rattray ben@change.org www.change.org 1
  • 2. What is Peer-to-Peer Fundraising? Traditional Fundraising Peer-to-Peer Fundraising Nonprofit Nonprofit Vs. Potential Donors Donors Impersonal Personal One-way Interactive Expensive Inexpensive www.change.org 2