2. Founder – GAMIFICATION+ LTD
Entrepreneur in Residence at University of Brighton
Chair – International Gamification Confederation
(GamFed)
Researcher in Gamification in HR at CROME (Centre for
Research on Management & Employment)
Organiser of Brighton Gamification Meetup
Ambassador for Worthing & Adur and Brighton & Hove
Chambers of Commerce
3. Gamification refers to the use of game
mechanics in non-gaming contexts
The process of making activities more game-like
5. FUTURE DEFINITION
“Gamification is becoming a catch all word that encompasses not just
gamification but also serious games, simulations, game based learning and playful
experiences” Raftopoulos (2015)
Marigo Raftopoulos
http://www.researchgate.net/publ
ication/274963363_How_enterpri
ses_play_Towards_a_taxonomy
_for_enterprise_gamification
6. “Games give us unnecessary obstacles
that we volunteer to tackle” Bernard Suits
7. “UX design is about
removing problems
from the user. Game
design is about
giving problems to
the user”
Raph Koster
8. “UX design is about
removing problems
from the user. Game
design is about
giving problems to
the user”
Raph Koster
9. “UX design is about
removing problems
from the user. Game
design is about
giving problems to
the user”
Raph Koster
Activision spent 6 years and how much money
developing and launching the game Destiny?
A. £31,000,000
B. £105,000,000
C. £310,000,000
10. “UX design is about
removing problems
from the user. Game
design is about
giving problems to
the user”
Raph Koster
How much did Destiny make in sales the first
day?
A. £50,000,000
B. £500,000,000
C. £900,000,000
11. What percentage of video game
players in the UK are female?
A. 27%
B. 41%
C. 52%
12. According to Newzoo (April, 2016) the
global games market in 2016 is worth?
A. $99.6 billion
B. $86.8 billion
C. $61.1 billion
50. For more fun access whitepapers, webinars
and articles on our website
pete.jenkins@gamificationplus.uk
http://gamificationplus.uk
@gamifiplus @petejenkins
Thank you for listening.
See you in my
Transformation Lab