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Innovations In
 Philanthropy



      Perla Ni, CEO GreatNonprofits
      perlani@greatnonprofits.org
History

   Philanthropy = Love of mankind

   Private action for collective social benefit
What’s New In Philanthropy?

   Corporate employee volunteering and giving
       Apple
       Microsoft

   Cause marketing
       American Express rewards

   Online Tools For Giving

   Online Tools for Volunteering
+
    What’s New?

       Online Giving                          Online Vetting
           Direct to beneficiaries:               GreatNonprofits.org
            donorschoose, Kiva                     GuideStar.org
           Social fundraising: crowdrise          CharityNavigator.org



       Volunteering                           Pro Bono Volunteering
         VolunteerMatch.org                       Taproot Foundation -
         Local Volunteer Center                    taprootfoundation.org
          (thevolunteercenter.net)
                                                   HandsOn – hoba.org
         Idealist.org
         Sparked.com
Hurricane Katrina
Market Need: Lack of Compelling
On-the-ground Information


   Field and lab work

   Data collection, Analysis and
    Presentations

   Founded a Professorship in Applied
    Statistics
Innovations in Philanthropy
Leading Platform for Engaging
Donors and Volunteers



   Syndicated and distributed
    model for speed and scale

   National & International
One Story

            “When I came to Goodwill in August
            2007 I was on parole, homeless, and
            hardly involved with my two children. I
            was like a part-time father that wandered
            in and out of their lives.

            I did Goodwill's training program while
            working in the warehouse. Now my
            finances are in order, I'm off of
            parole, and I can provide for my sons the
            right way. I can be a positive role model
            for them.”

            -- M Solomon, Client served in
            Gooodwill’s Job Training Program
One of
            90,000
stories collected by GreatNonprofits
GreatNonprofits Mission

   Help inspire and inform prospective donors
    and volunteers, help them differentiate
    between nonprofits, find ones that they trust,
    and be more confident in giving or signing up
    to volunteer

   Enable great nonprofits, regardless of the
    size of their marketing budget, to harness their
    most authentic and most effective advertising -
    the stories of the people they've served.

   Promote greater nonprofit excellence
    through feedback and transparency.
10000
                                                                          12000




             2000
                    4000
                                                    6000
                                                           8000




         0
Jan-10
Feb-10
Mar-10
Apr-10
  May…
Jun-10
Jul-10
  Aug-…
  Sep-…
Oct-10
  Nov-…
  Dec-…
Jan-11
Feb-11
Mar-11
                                                                                             40%




Apr-11
                                                                                  per year




  May…
Jun-11
Jul-11
  Aug-…
                                                                                                   Content growing




  Sep-…
                           Organizations Reviewed
Spend 10B on Humanitarian
Assistance every year
   “You’ve got a million people
    who have been living in tents
    for a year. Does anybody
    know what they need, what
    they think, what their
    problems are? You need to
    include them in the
    conversation. Otherwise you’re
    blindly wandering around
    assuming you know the right
    answers.”
Perla Ni, CEO GreatNonprofits
  perlani@greatnonprofits.org
Bono


          “I saw it , I heard it, I felt it”

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Innovations in Philanthropy

  • 1. Innovations In Philanthropy Perla Ni, CEO GreatNonprofits perlani@greatnonprofits.org
  • 2. History  Philanthropy = Love of mankind  Private action for collective social benefit
  • 3. What’s New In Philanthropy?  Corporate employee volunteering and giving  Apple  Microsoft  Cause marketing  American Express rewards  Online Tools For Giving  Online Tools for Volunteering
  • 4. + What’s New?  Online Giving  Online Vetting  Direct to beneficiaries:  GreatNonprofits.org donorschoose, Kiva  GuideStar.org  Social fundraising: crowdrise  CharityNavigator.org  Volunteering  Pro Bono Volunteering  VolunteerMatch.org  Taproot Foundation -  Local Volunteer Center taprootfoundation.org (thevolunteercenter.net)  HandsOn – hoba.org  Idealist.org  Sparked.com
  • 6. Market Need: Lack of Compelling On-the-ground Information  Field and lab work  Data collection, Analysis and Presentations  Founded a Professorship in Applied Statistics
  • 8. Leading Platform for Engaging Donors and Volunteers  Syndicated and distributed model for speed and scale  National & International
  • 9. One Story “When I came to Goodwill in August 2007 I was on parole, homeless, and hardly involved with my two children. I was like a part-time father that wandered in and out of their lives. I did Goodwill's training program while working in the warehouse. Now my finances are in order, I'm off of parole, and I can provide for my sons the right way. I can be a positive role model for them.” -- M Solomon, Client served in Gooodwill’s Job Training Program
  • 10. One of 90,000 stories collected by GreatNonprofits
  • 11. GreatNonprofits Mission  Help inspire and inform prospective donors and volunteers, help them differentiate between nonprofits, find ones that they trust, and be more confident in giving or signing up to volunteer  Enable great nonprofits, regardless of the size of their marketing budget, to harness their most authentic and most effective advertising - the stories of the people they've served.  Promote greater nonprofit excellence through feedback and transparency.
  • 12. 10000 12000 2000 4000 6000 8000 0 Jan-10 Feb-10 Mar-10 Apr-10 May… Jun-10 Jul-10 Aug-… Sep-… Oct-10 Nov-… Dec-… Jan-11 Feb-11 Mar-11 40% Apr-11 per year May… Jun-11 Jul-11 Aug-… Content growing Sep-… Organizations Reviewed
  • 13. Spend 10B on Humanitarian Assistance every year  “You’ve got a million people who have been living in tents for a year. Does anybody know what they need, what they think, what their problems are? You need to include them in the conversation. Otherwise you’re blindly wandering around assuming you know the right answers.”
  • 14. Perla Ni, CEO GreatNonprofits perlani@greatnonprofits.org
  • 15. Bono  “I saw it , I heard it, I felt it”