1. THE MODERN
RECRUITER’S GUIDE
TO TWITTER
Presented by Carmen Hudson
Principal Consultant, Recruiting Toolbox
Presented to Search Wizards
November, 2013
6. LINKSTERS SEND 110 TEXT MESSAGES A
DAY
HOW WE
COMMUNICATE
Not only are we using
different tools to
communicate, the way we
communicate is changing.
Brevity, casual language and
visual aids are valued over
wordy, formal
communications.
And, studies show that
“Linksters” think very
differently about privacy,
freedom of speech and
information transparency.
7. DON’T BE SCURRED
Harvard Business Review
Any organization can get
lucky and have a single
successful implementation of
social media. Social leaders,
on the other hand, build
collaborative capability
through a learning process
that starts with
understanding their current
attitude and taking the steps
required to building
confidence and trust. This
turns a single social media
success into a sustained
source of competitive
advantage..
The Social Organization
How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
By Anthony J. Bradley and Mark P. McDonald
Harvard Business Review Press, October 2011
10. TWITTER FOR EMPLOYER BRANDING
JOBS
Post jobs, feature hot
jobs, video previews,
just don’t spam your
followers with
constant job tweets.
Ask for the Retweet
INFORM
Think beyond your
website to keep
candidates and clients
informed about your
successes, your
process, your team
ENGAGE | LEARN
Your fans want to hear
from you – they will
consume anything new,
original, interesting or
funny
ADVERTISE
Target potential
candidates and clients
through Twitter’s
relatively new
advertising platform.
11.
12.
13. TWITTER FOR CONNECTING
JOBS
Twitter is a great
place to post a few
jobs, but ensure that
existing employees
retweet them for
maximum effectiveness
INFORM
Custom design a
Twitter background
aligns to your
employer brand, and
that gives your
followers additional
information about
your company. Your
Twitter page should
drive candidates to
ENGAGE | LEARN
Use the status updates
to engage your
network. Join the
conversation by @
replying and
retweeting. Organize
using lists and
favorites
MAKE IT PERSONAL
Follow back, retweet
and use @ replies to
engage and grow
followers. Use first
names. Don’t forget to
thank, congratulate,
share and have a good
time
14. TWITTER FOR SOURCING
JOBS
Post jobs and engage
your followers. Think
of Twitter as the place
to post your “Hot
Jobs”
SOURCE
Twitter users often do
not overlap with
LinkedIn users. Twitter
profiles – even inactive
ones – are a great
source of passive
candidates
ENGAGE | INFORM
Twitter is one of the
best places to keep up
with industry trends
and learn from
experts. Direct your
followers to internal
and external content
FIND
Grow your network
through targeted
Twitter advertising,
21. FIND & FOLLOW
MEETUP
Meetups are informal
gatherings organized
around topic,
profession, or event.
Search for group
members or consider
sponsoring a meetup.
QUORA
Quora is a Q&A site
edited and organized
by users. The site has
over 500,000
registered users.
HIGHLIGHT
Highlight is a gpsenabled mobile app
that allows you to see
who’s nearby.
SLIDESHARE
16 Million users
upload presentations
to slideshare – find
experts on any topic,
follow brands, share
documents.
22. KEEPING UP KEEPING TRACK
HOOTSUITE: MY
SECRET WEAPON
Manage almost all of your
social media activities from
one dashboard. Pre-schedule
tweets and status updates.
Instantly post to all of your
social media properties.
Track followers and fans, and
measue the results.
.
I could break somethingI could embarrass myselfI don’t have the timeI could be hypnotized by an evil twitter zombieand find myself running a communeWhat are YOU afraid of?
http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/SEARCH: site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuitThere are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)
The Social OrganizationHow to Use Social Media to Tap the Collective Genius of Your Customers and EmployeesBy Anthony J. Bradley and Mark P. McDonaldHarvard Business Review Press, October 2011
Persona –listsPerson – me – grew followers organically, follow promiscuously - FOLLOWERSCompany -Lennar – homebuilder – 150K followers – hashtag #smmw@totalpicture – how to follow, add to listOld Spice – Funny – Challenge other brands on twitterEvent - HASHTAGSWhat is the common denominator? BRAND
http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/SEARCH: site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuitThere are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)
Google: site:twitter.com tweets ("software developer" | "software engineer") (ebay | dropbox | yahoo) (san francisco) -intitle:jobs -recruiterBing – same search, more results!