digital marketing , introduction of digital marketing
Modern Recruiters Guide to Twitter
1. THE MODERN
RECRUITER’S GUIDE
TO TWITTER
Presented by Carmen Hudson
Principal Consultant, Recruiting Toolbox
Recruiting Trends Sourcing and Recruiting
Social April 11, 2013
7. LINKSTERS SEND 110 TEXT MESSAGES A
DAY
HOW WE
COMMUNICATE
Not only are we using
different tools to
communicate, the way we
communicate is changing.
Brevity, casual language and
visual aids are valued over
wordy, formal
communications.
And, studies show that
“Linksters” think very
differently about
privacy, freedom of speech
and information
transparency.
8. DON’T BE SCURRED
Harvard Business Review
Any organization can get
lucky and have a single
successful implementation of
social media. Social
leaders, on the other
hand, build collaborative
capability through a learning
process that starts with
understanding their current
attitude and taking the steps
required to building The Social Organization
How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
confidence and trust. This By Anthony J. Bradley and Mark P. McDonald
Harvard Business Review Press, October 2011
turns a single social media
success into a sustained
source of competitive
advantage..
9. WHAT IS TWITTER?
01 Persona 02 Person 03 Company
05
04 Media Product 06 Event
10.
11. TWITTER FOR BRANDING
JOBS ENGAGE | LEARN
Post jobs, feature hot Your fans want to hear
jobs, video from you – they will
previews, just don’t consume anything
spam your followers new, original, interesti
with constant job ng or funny
tweets. Ask for the
Retweet
INFORM ADVERTISE
Think beyond your Target potential
website to keep candidates and clients
candidates and clients through Twitter’s
informed about your relatively new
successes, your advertising platform.
process, your team
12.
13.
14. TWITTER FOR CONNECTING
JOBS ENGAGE | LEARN
Twitter is a great Use the status updates
place to post a few to engage your
jobs, but ensure that network. Join the
existing employees conversation by @
retweet them for replying and
maximum effectiveness retweeting. Organize
using lists and
favorites
INFORM MAKE IT PERSONAL
Custom design a Follow back, retweet
Twitter background and use @ replies to
aligns to your engage and grow
employer brand, and followers. Use first
that gives your names. Don’t forget to
followers additional thank, congratulate, sha
information about re and have a good time
your company. Your
Twitter page should
drive candidates to
15. TWITTER FOR SOURCING
JOBS ENGAGE | INFORM
Post jobs and engage Twitter is one of the
your followers. Think best places to keep up
of Twitter as the place with industry trends
to post your “Hot and learn from
Jobs” experts. Direct your
followers to internal
and external content
SOURCE FIND
Twitter users often do Grow your network
not overlap with through targeted
LinkedIn users. Twitter Twitter advertising,
profiles – even inactive
ones – are a great
source of passive
candidates
16.
17.
18.
19.
20.
21. FIND & FOLLOW
MEETUP HIGHLIGHT
Meetups are informal Highlight is a gps-
gatherings organized enabled mobile app
around that allows you to see
topic, profession, or who’s nearby.
event. Search for
group members or
consider sponsoring a
meetup.
QUORA SLIDESHARE
Quora is a Q&A site 16 Million users
edited and organized upload presentations
by users. The site has to slideshare – find
over 500,000 experts on any
registered users. topic, follow
brands, share
documents.
22. KEEPING UP KEEPING TRACK
HOOTSUITE: MY
SECRET WEAPON
Manage almost all of your
social media activities from
one dashboard. Pre-schedule
tweets and status updates.
Instantly post to all of your
social media properties.
Track followers and fans, and
measue the results.
.
23. LET’S CONNECT
carmen@recruitingtoolbox.com
E
LI http://www.linkedin.com/in/carmenhuds
on/
T @peopleshark
W www.recruitingtoolbox.com
S http://www.slideshare.net/Peopleshark
Editor's Notes
TALENT42 TODAY ONLY DISCOUNT – PEOPLESHARK IS THE PW FOR $100 OFF
A little about me….
I could break somethingI could embarrass myselfI don’t have the timeI could be hypnotized by an evil twitter zombieand find myself running a communeWhat are YOU afraid of?
http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/SEARCH: site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuitThere are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)
The Social OrganizationHow to Use Social Media to Tap the Collective Genius of Your Customers and EmployeesBy Anthony J. Bradley and Mark P. McDonaldHarvard Business Review Press, October 2011
Persona –listsPerson – me – grew followers organically, follow promiscuously - FOLLOWERSCompany -Lennar – homebuilder – 150K followers – hashtag #smmw@totalpicture – how to follow, add to listOld Spice – Funny – Challenge other brands on twitterEvent - HASHTAGSWhat is the common denominator? BRAND
http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/1 billion monthly active users as of October 2012. (source: Facebook Press)Facebook hosts 42 million “Pages” with 10 or more likes. (source: Jeff Bullas)584 million daily active users on average in September 2012. (source: Facebook Press)52% of job seekers used Facebook to help find work in 2012. (source: jobvite)14% job seekers searched for jobs on Facebook. (source: jobvite)23 percent of Facebook’s users check their account 5 or more times daily. (source: Socialnomics)Approximately 81% of Facebook’s monthly active users are outside the U.S. and Canada. (source: Facebook Press)Facebook has seen a 41% growth in active users from Russia, South Korea, Japan, India and Brazil during 2012. (source: DreamGrow)25% of users on Facebook don’t bother with any kind of privacy control. (source: AllTwitter)Facebook users can reach an average of more than 150,000 Facebook users through their Facebook friends; the median user can reach about 31,000 others. (source: pewinternet)1 in 5 job seeker had a contact share a job on Facebook (source: jobvite)250 million photos are uploaded to Facebook every day. (source: Jeff Bullas)65% of Facebook users are 35 or older, The average Facebook user is 40.5 years old. (source: pingdom)70% of Facebook-using job seekers are male, 63% are under the age of 40, 40% earn more than $75,000 and 36% are college graduates. (source: jobvite)604 million monthly active users who used Facebook mobile products as of September 30, 2012. (Source: Facebook Press)
http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/FEATURES: skills and expertise and linkedin signalAs of September 30, 2012, LinkedIn had more than 187 million members in over 200 countries and territories. (source : LinkedIn Press)63% of LinkedIn members are located outside of the United States. (source : LinkedIn Press)Two new members sign up to LinkedIn every second. (source : LinkedIn Press)There are more than 1 million LinkedIn groups. (source : LinkedIn Press)38% of job seekers use LinkedIn to help find work in 2012. (source: jobvite)19% of job seekers had a contact share a job on LinkedIn. (source: jobvite)11% of job seekers searched for jobs on LinkedIn. (source: jobvite)79% of LinkedIn users are 35 or older; the average LinkedIn user is 40.5 years old. (source: pingdom)60% of LinkedIn-using job seekers are male, 62% are under the age of 40, 51% earn more than $75,000 and 50% are college graduates. (source: jobvite)
http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/SEARCH: site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuitThere are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)