Hashtag Confidential: Everything Recruiters Need to know about Twitter
1. Carmen Hudson aka @Peopleshark
I’ve been in this business since the mid-90s
2. What do we do?
We help companies recruit better
Consulting
• Strategy
• Programs
• Process
• Systems
• Branding
• Coaching
Custom
Training
• Recruiters
• Hiring
Managers/
Interviewers
• Recruiting
Managers
Toolkits
• Recruiters
• Hiring
Managers
We are not a search firm, we don’t sell any products, and
we don’t take commissions from vendors.
3. Who do we help?
We partner with heads of HR/recruiting
4. Hashtag Confidential
Everything Recruiters Need to Know about twitter
Carmen Hudson, Principal Consultant, Recruiting Toolbox
Colorado Talent Recruitment Network | February 2014
5. Hashtag Confidential
Everything Recruiters Need to Know about Twitter
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Identify target leads on Twitter; uncovering talent networks in
Twitter Lists
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How to use hashtags, retweets and DMs to reach your
audience
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Leverage free tools to increase results and productivity
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How to dig deep to find information that enhances your
approach to passive talent
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How to find contact info and what to tweet, say, and write to
become a Twitter darling
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How to use Twitter for learning and career development
12. Twitter is like hot yoga
It’s a hot mess. But it’s good for you.
Fear is rational
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Privacy, Security
Productivity
“Controlling the message”
Compliance
What should I tweet about?
What if I say the wrong thing?
How do I tweet “professionally”?
Who are these people following me?
Porn-bots, spammers and evil-doers
13. Get Used to It
Communication is changing.
Brevity, casual language
and visual aids are valued
over wordy, formal
communications.
“Linksters” think very
differently about privacy,
freedom of speech and
information transparency.
14. Why Twitter is My Jam
883 Million
Users
(252 M Active)
Active and
Inactive Profile
Demographics
Searchability
Monthly U.S.
Twitter visitors
= 95M
Real-Time
17. Hashtags, ReTweets and DMs
Becoming Relevant on Twitter
Warning: Don’t overuse
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Hashtags
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Funny, ironic: #droppedmyiphoneagain
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Searchable: #jobs
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Hybrid: #howseattleriots
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Try: #Powerboost2014
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ReTweets
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How content is shared
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Give credit
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Get attention
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DMs (Private messages)
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Only for friends, unless you are a spammer
18. Twitter for Recruiting
Don’t forget to follow @PeopleShark
Please don’t post and pray
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Employer branding
Source profiles, lists and timelines
Targeted Advertising
Lurk, listen and learn
Connect with potential candidates, industry luminaries
and colleagues
20. Twitter for Employer Branding
Fly your freak flag!
• Post featured jobs creatively
• Don’t forget multimedia
• Inform – think beyond your
careers site
• Learn and engage – your
followers will read new,
funny, personal or
compelling content
23. Twitter for Sourcing
Sometimes I use Google, sometimes I use Bing
My favorite Twitter Searches:
• site:twitter.com tweets ("software
developer" | "software engineer")
(ebay | dropbox | yahoo) (san
francisco) -intitle:jobs –recruiter
• site:twitter.com AND inurl:lists
AND intitle:(employees | team)
AND inurl:intuit
24. Twitter for Sourcing
Fly your freak flag!
Finding Contact Info
• Use Social Aggregators
• Connectifier
• Falcon.io
• Rapportive
• Namechk
25. Connect with Candidates
Find and follow experts, use lists to organize
MEETUP
Meetups are informal
gatherings organized
around topic,
profession, or event.
Search for group
members or consider
sponsoring a meetup.
QUORA
Quora is a Q&A site
edited and organized
by users. The site has
over 500,000
registered users.
HIGHLIGHT
Highlight is a gpsenabled mobile app
that allows you to see
who’s nearby.
SLIDESHARE
16 Million users
upload presentations
to slideshare – find
experts on any topic,
follow brands, share
documents.
27. Thank You for Inviting Me!
Happy Tweeting!
Email
carmen@recruitingtoolbox.com
Website
www.recruitingtoolbox.com
Twitter
@Peopleshark
@recruittoolbox
@Talent42
LinkedIn
in/carmenhudson
Talent42
June 17-18 in Seattle
@Talent42
www.talent42.com
Editor's Notes
HousekeepingTweet, use your phoneYou will get copies – I was watching Jimmy Fallon
There are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)
Google = 202MYoutube = 191FB = 144Twiiter = 5th on the listMSNLINKEDIN = (after pinterest, live.com, yelp, etc.) 49 Million = 21st on the list
PersonaPersonCompanyMediaProductEvent
SAD TWITTER ACCOUNT
SAD TWITTER ACCOUNT
Whajt is employer branding? Making people want to work at your place of business.i.e., Cruise ship advertising – screening in and screening outWhat do people want to know…some of it is the lofty stuff…but really it’s the daily details….where will I eat lunch, will people laugh at my jokes, can I decorate my cube, will I get promoted if I work hard, are these my peeps?