The purpose of “Unpuzzling Innovation - Mastering Innovation Management in a Structural Way“ is to demystify innovation puzzle in a structural way. Innovation is the process which can be classified scientifically and managed dynamically. Innovation is neither serendipity nor status quo, it needs to break some outdated rules, builds digital principles, and takes a systematic approach with robust, but not overly rigid processes to implement it. Digital innovators are the “whole-brainers” who present leadership skills and multidimensional intelligence, to mastering the “art of possible.” Creativity is simply about connecting the dots, the difference between innovation and creativity is implementation. It’s important to develop a set of best/next practices to manage digital innovation continuum effectively. It’s also critical to understand the paradox of innovation and strike the right balance between ideation and execution part of the innovation process and management. Innovation journey is thorny, be cautious about gaps and pitfalls on the way, to improve innovation success rate and measure it in the right way.

1. Unpuzzling Innovation
Mastering Innovation Management in a Structural Way
Pearl Zhu
The Author of “Digital Master” Book Series (11
Books & “Future of CIO” Blog
WWW.PEARLZHU.COM
CIO MASTER
Digital Agility
DIGITAL MASTER

2. Title: Unpuzzling Innovation
Sub Title: Mastering Innovation Management in a
Strucural Way
Author:
Pearl Zhu
ISBN: 978-1-48-358757-8
Copyright Date:
Nov. 2016
About “IT Innovation”

3. Digital Master Book Series ( 11 + Books)

4. “Digital Master” Book Series
Copyright 2016

5. Innovation Pillar in “Digital Master”

6. Summary
The purpose of “Unpuzzling Innovation -
Mastering Innovation Management in a
Structural Way“ is to demystify innovation
puzzle in a structural way.
● Innovation is the process which can be classified scientifically and
managed dynamically. Digital leaders are innovators.
● Innovation needs to break some outdated rules, builds digital
principles, to manage innovation in a structural way.
● Creativity is simply about connecting the dots, develop a set of
best/next practices to manage digital innovation continuum
effectively.
● Understand the paradox of innovation, be cautious about gaps and
pitfalls, to improve innovation success rate and measure it in the right
way.

7. Chapter 1 Innovation Classification
Digital innovation has a broader
spectrum with hybrid nature
including incremental innovation,
evolutionary innovation, and
radical innovation; hard
innovations and soft innovations.

8. Chapter 2 Innovation Principles
Digital brings both unprecedented
opportunities and risks to the
businesses today. it is important to
set principles for managing
innovation and handling risk in a
structural way. The principles and
guidelines help to further frame
processes, measures, and control.

9. Chapter 3 Digital Innovators
Digital innovators present leadership
skills, master at creative communication,
understand what is wrong with the
status quo, have the good sense and
sound judgment to attract and surround
themselves with the right people, and
work collaboratively to do more with
innovation.

10. Chapter 4 Connecting Innovation Dots
Creativity is simply about connecting the dots.
Creativity needs a problem, and a creative
person needs a purpose.
The difference between innovation and
creativity is implementation. Innovation is to
reinvent business, but not to reinvent the
wheels.

11. Chapter 5 Digital Innovation Next Practices
Digital innovation has a broader spectrum
with hybrid nature, it is the incremental
improvement- radical innovation continuum.
It is hard to think of any innovation as not a
hybrid, a combination of something old with
something new or a number of new things.

12. Chapter 6 Innovation Paradox
The paradox is that all creative activities
are subversive in questioning the status quo.
Setting rules and goals for creativity goes
against the very nature of creativity and
thus inventiveness and innovation.
It’s critical to strike the right balance
between ideation and execution part of the
innovation process and management.

13. Chapter 7 Innovation Gaps and Pitfalls
Innovation fails because, there are too
many disconnects that occur between the
birth of a vision/concept and the process
of turning it into a reality.
Innovation fails because businesses lack
cognitive ability to think alternatives.

14. Chapter 8 Innovation Measurement
The impact of innovations on enterprise
performance ranges from effects on
turnover and market share to changes in
productivity and efficiency.
The problem is often that the initiative is
not well defined. So, it is difficult to
measure the impact without taking the
time to generate impact.

15. Conclusion Mastering Innovation in a Structural Way
Innovation = Idea executed to
produce a value!
Being Innovative is more
important than doing any kind of
innovation!
Innovation must be part of
organizational DNA!

16. Author: Pearl Zhu Digital Master Book Series

17. Author: Pearl Zhu Digital Master Book Series

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