Philippe Dewost on "beyond screens" - Connected tv & digital media forum, Moscow March 5th 2014
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Philippe Dewost on "beyond screens" - Connected tv & digital media forum, Moscow March 5th 2014
- 1. Beyond S c re e ns "Television - that's where movies go when they die" Bob Hope, 1953 ©Philippe Dewost — @CaisseDesDepots — March 5th 2014
- 2. What was TV? Broadcast Family Device Timeline
- 3. What is TV now? Multiple screens Content escaped from channels Replay and time shift have reshaped the TV experience Creation / publishing tools everywhere Cartoon ©WSJ - Oct 8th 2013 - http://j.mp/1gKjor9
- 4. Multiple screens and audience fragmentation 9 Tablet Hours spent / day in front of a screen 7 30% US users watch Mobile 8 video on their smartphone 6 5 iPhone daily: 15min calls 4 3 PC PC PC 2 1 0 TV TV TV TV All 1/3 1/3 1/3 1990 2010 vs. 1 hour screen 1.2 Bn people spend 6.5 hrs/week on Facebook
- 5. From towers to routers Audience fragmentation also includes video video accounts for 50% of peak downstream traffic in Asia Netflix + YouTube account for 50% of downstream traffic on fixed networks in the US
- 6. Market shift 30% US users watch video on their smartphone iPhone daily: 15min calls vs. 1 hour screen 1.2 Bn people spend 6.5 hrs/week on Facebook Source:Yume Report, Feb 2014
- 7. Content experience is broken
- 8. 10 feet experience is broken Watching 1080p YouTube content on my connected TV sucks
- 9. Device Experience is broken Extend TV set capabilities by connecting I/O devices Increase cable clutter Manage several remote control Connected TV = 1 more cable + firmware updates?
- 10. Product life cycles 2014 1990 Why is the average lifespan of a TV set so long ?
- 11. Laws at work • Moore • Metcalfe • Duplication Years to reach 50 millions users Book Radio TV Cable Internet iPod facebook 400 38 13 10 5 3 2
- 12. Software is eating the world $500 $35 $99
- 13. Looking into TV Future Software powered and driven Contextual, natural & intuitive interfaces Platform driven, machine learning leveraged content Second screen to refocus / entertain audiences and deliver engagement metrics not yet in the TV set Content Fragmentation redefining business models Pizzas won’t disappear (Snow Crash anybody ?)
- 14. Maybe TV is just waiting for its 'iPhone moment' epiphany ???
- 15. @LaFrenchTech
- 16. Questions ? philippe.dewost@caissedesdepots.fr Skype, Twitter, Slideshare: pdewost ©Philippe Dewost — @CaisseDesDepots — March 5th 2014