7. We are living in exponential times
31 billion searches are performed on
Google every month
…this was 2.6 billion in 2006
8. - Over 150,000 new
videos per day
- 300,000,000 blogs
and counting.
How much time do you have to look at these?
Forrester research in
Melbourne – companies
that banned social
media sites got 9% less
productivity than those
that did not.
9. Changing workplace
We are currently preparing our students
for jobs that don’t exist
Using technology that has not been
invented
To solve problems that we do not
even know are problems yet
12. Only 20% of people trust advertising.
But 78% of people trust the recommendations of
their network.
And 33% trust their selection of blogs.
Source: Neilsen Trust in Advertising. Oct 2007
Our trust levels….
16. Boolean operators ...what is a boolean
AND + Cinema AND Dublin
OR | “Birthday cake” or “Anniversary cake”
NOT - “Cheap laptops” NOT Dell
( ) Gift AND (“Birthday cake” OR “Anniversary Cake” OR Buns OR sweets)
“ ” “Brown Thomas” as opposed to Brown Thomas
Intitle/Inurl: Returns documents with the keyword in the title or in the document
Filetype: filetype.ppt
Related: Shows pages that are similar to that webpage
18. An example of a search that you can do
I am looking for a Business Analyst based in Dublin with a
Telecommunications background and ideally who once worked for Aviva
39. Truly global. Ever-growing.
39
75M+ members
USA: 52%
CAN: 4%
BRZ:2%
EU: 22%
IND: 8%
AUS: 2%
+3M / month, 1 new member / second
Source: Wade Burgess, LinkedIn
1st
2nd
After Holland we use
Linkedin more than
anyone else in Europe
40. Only 10-30% of Professionals
are Actively Looking
40Source: Wade Burgess, LinkedIn
41. PASSIVE
- May/not listen to opportunities
- May/not respond
- Information to be presented to her
41
ACTIVE
- Listens to opportunities
- Responds quickly
- Seeks information
Source: Wade Burgess, LinkedIn
There are fundamental differences between
active and passive candidates
42. Know the rules of Linkedin –
having your profile 100%
complete and having
sufficient connections to aid
search results
43. e way to search – if
the person you found
ut “ viewers of this
51. The ago old question - To pay or not
to pay
The benefit of paying
• Full names displayed
• Unlimited searches
• More search results
Paying has several advantages
but just ensure you know how
the “free” site can do before
you start to pay
57. Actions
Know how to search
Know the “rules” in terms of your profile
Look at groups, company pages and other tools
Understand time vs reward
61. Linkedin vs Facebook......
V
S
Metaphor – a conversation on
Linkedin is akin to a business
meeting, a conversation on
facebook is more like a
conversation around a bbq.
Ensure your tone is right
dependent on the medium
68. I want to find java developers
in Dublin
I want to only search Facebook
I want to look for words like Association or Group
I want it to be specific to Dublin
I want the word java and
I do not want jobsites
linkdomain:facebook.com (group OR association OR organization) “Java
Developer" AND Dublin –jobs
Its one thing to find the
group, now you need to
understand how you can
connect with them – they
don’t want a sales pitch
77. Uses:
Its as realtime as you get –
twitter is faster than the
Reuters News Service
Maybe companies (eg Eircom)
now use it for customer care
78. Don’t mistake your view vs the view
Forget how many followers
Ashton has it’s the fact that if
he recommends something on
twitter – people will buy it! He
is a product placement’s
dream on twitter
79. How to use it for recruitment
1. The “Long Game” – get people to follow you and want
to listen to what you have to say;
2. Use to post jobs;
3. Use it to find candidates on line who are “tweeting”.
86. Just before you think the
old media is dead….
http://www.youtube.com/watch?v=9ohhf0p8CFM&feature=player_embedded
Newspaper advertising
may not be at the end of
the road – it just needs to
combine with new
technology – check out
this great ad from Axa.
87. Final tips…
1. Mastery
2. It’s all online!
3. ROI
Master one tool as opposed
to learning everything at once
Remember all the information
is online
Be clear on measuring the ROI
– how much time is all this
taking?
88. Why did Cpl run this?
While anyone working as a
recruiter can use these tools,
we have access to our own
database of over 700,000
candidates which makes it
easier for us to use this in
tandem with social media
tools
89. We can find you the guy
at the end of the earth