Slides from an Arts, Culture and Creative Industries focused workshop delivered in 2013. Social Media is constantly evolving but I'm finding the core ethics and concepts are holding fast and true making a lot of my fundamental consultancy being reinforced by this earlier practice.

1. Social Media Marketing
Audience Development
Sunday, 20 October 13

2. Sunday, 20 October 13

3. ERDF
• 1960s, the European Commission occasionally
tried to establish a regional fund.
• Britain made it an issue for its accession in 1973,
and pushed for its creation.
• It was only established in 1975 under
considerable English and Italian pressure
Sunday, 20 October 13

4. Shine With Projector
Managed by Broadway, the project is funded by
European Regional Development Fund (ERDF)
and continues until June 2015. Projector,
Broadway’s business development programme is
aimed at people looking to start or grow a
creative or digital business in Nottingham.
Sunday, 20 October 13

5. PCM projects
• Organic Audience Development
• Audience Sustainability
• Progressive Legacy Networking
• Using Twitter for Awareness
• Online Community Building
• Social Media Real-Time Feeds
Sunday, 20 October 13

6. 7 Roads of Social Media
• Platforms
• Tools
• Services
Sunday, 20 October 13

7. 7 Roads of Social Media
Networking & Lead Generation
Business Productivity
Personal Development
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics
Sunday, 20 October 13

8. 2013 Landscape
The Conversation Prism
by Brian Solis and JESS3
Sunday, 20 October 13

9. Sunday, 20 October 13

10. Good, Bad & Ugly
•2013 wins
•2013 fails
•Twitter Joke Trial
•Sharpie
•Old Spice
•Delta Airlines
Sunday, 20 October 13

11. Sunday, 20 October 13

12. Little Wins...
St Pancras to the left of me,
British Library to the right...
Sunday, 20 October 13

13. Sunday, 20 October 13

14. Digital Footprint
• Google Search
✴ Company Name
✴ Keywords
✴ Keywords geographic
• Platform Search
Sunday, 20 October 13

15. 18 Twitter accounts
3 Company profiles
5 Facebook Profiles
12 Facebook Pages
Sunday, 20 October 13

16. Audience Mapping
Total Recall
(iPad app)
Sunday, 20 October 13

17. Impact
•Metrics
•Measurement
•Management
•Monitoring
•Maintenance
Sunday, 20 October 13

18. 7 Roads of Social Media
Networking & Lead Generation
Business Productivity
Personal Development
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics
Sunday, 20 October 13

19. Sunday, 20 October 13

20. Social Media Tool Kit
• Digital Footprint
• Audience Mapping
• Impact
• Comms Management
• Media Making
• Contact Capture
Sunday, 20 October 13

21. Twitter Management
• SocialBro
• Friend or Follow
• Hootsuite
• Janetter
• Tweetdeck
Sunday, 20 October 13

22. Twitter Management
Sunday, 20 October 13

23. Twitter Audience
PCM creative - 2992
PCM projects - 331
Audiences Europe - 579
Equity_ITAC - 809
LaceMarketHouse - 673
SocialWomble - 18
CansChat - 95
Sunday, 20 October 13

24. Sunday, 20 October 13

25. Media Making
• Instagram
• Vine
• Audioboo
• Bambuser
• Vyclone
HashTag #smProjector
Sunday, 20 October 13

26. 7 Roads of Social Media
Networking & Lead Generation
Business Productivity
Personal Development
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics
Sunday, 20 October 13

27. Next...
• Petal Co-Working
• Open Link Nottingham
• Cellar 54
• Monica SWA
Sunday, 20 October 13