Beginning your Social Media journey starts with a little self reflection. Each of the 7 roads applies tools, services and platforms directly to objectives, targets and goals you pursue to realise ROI to your business as a direct result of integrating Social Media in to your marketing strategy.

1. Social Media Tools and Services – 9th Feb 2010
Beginning your Social Media journey starts with
a little self reflection.
Each of the 7 roads applies tools, services and
platforms directly to objectives, targets and goals you
pursue to realise ROI to your business as a direct result of
integrating Social Media in to your marketing strategy.
Please give a value of 1 – 7 with 1 being of highest interest
Value The 7 Roads
Generating new leads and web site traffic
Providing online customer service and feedback
Improving customer retention
Increase your own knowledge
Align with your competitors
Establish your self as an authority in your field
Do business more productively
Getting started – having a go.
Networking via the web is more than adding friends and joining groups. It’s
making connections with like-minded professionals for support, advice,
news updates and networking for mutual benefit. Once created, your
online presence (all the platforms tool and services you sign up to) needs
managing, maintaining and monitoring.
By taking control of your online assets sending them to where they can
promote you and aggregating them together for maximum value to you, a
current, rich and dynamic presence for all your online networking
endeavours is at your finger tips.
Make slideshow presentations available where
ever you go or feature them on your website and
blog.
Presentation Slide Show available from
http://www.slideshare.net/pcmcreative
PCM creative – Lace Market House, High Pavement, Nottingham, NG1 1HW
Mob: 07889 205915 – Email: cj@pcmcreative.co.uk – Web: www.pcmcreative.co.uk

2. 7 Roads – Increase your knowledge
Mashable: The Social Media Guide
http://bit.ly/aOUtiC
Founded in July 2005, Mashable is the world’s largest blog focused exclusively
on Web 2.0 and Social Media news. With more than 15 million monthly page
views, Mashable is the most prolific blog reviewing new Web sites and services,
publishing breaking news on what’s new on the web and offering social media
resources and guides. Mashable’s audience includes early adopters, social
media enthusiasts, entrepreneurs, influencers, brands and corporations,
marketing, PR and advertising agencies, Web 2.0 aficionados and technology
journalists. Mashable is also popular with bloggers, Twitter and Facebook users
— an increasingly influential demographic.
Article from Mashable - 3 New Ways to Measure the Social Web
http://bit.ly/9dMVme
7 Roads – Customer Service / Generating new leads
Twitter
www.twitter.com
Twitter is a privately funded start-up with offices in the SoMA neighbourhood of
San Francisco, CA. Started as a side project in March of 2006, Twitter has grown
into a real-time short messaging service that works over multiple networks and
devices.
In countries all around the world, people follow the sources most relevant to
them and access information via Twitter as it happens—from breaking world
news to updates from friends.
FREE resource
Twitter for beginners on Issuu
http://bit.ly/4yngN
FREE desktop application
Tweetdeck – Twitter on Steroids!
www.tweetdeck.com
7 Roads – Business Productivity
Issuu
www.issuu.com
Transform your PDF documents in to page turning, embeddable assets for your
website or Blog with ISSUU. Document stored on Issuu can also be embedded
in webpages, blogs and profiles as page turning brochures.
PCM creative – Lace Market House, High Pavement, Nottingham, NG1 1HW
Mob: 07889 205915 – Email: cj@pcmcreative.co.uk – Web: www.pcmcreative.co.uk

3. 7 Roads – Establishing Authority
Linkedin
www.linkedin.com
Keeping your business contacts and your social contact separate is desirable
for many people. Facebook is essentially a SOCIAL network. LinkedIn is a
BUSINESS networking platform.
Your professional network of trusted contacts gives you an advantage in your
career, and is one of your most valuable assets. LinkedIn exists to help you
make better use of your professional network and help the people you trust in
return.
When you join, you create a profile that summarizes your professional expertise
and accomplishments. You can then form enduring connections by inviting
trusted contacts to join LinkedIn and connect to you. Your network consists of
your connections, your connections’ connections, and the people they know,
linking you to a vast number of qualified professionals and experts.
Through your network you can:
• Manage the information that’s publicly available about you as a
professional
• Find and be introduced to potential clients, service providers, and
subject experts who come recommended
• Create and collaborate on projects, gather data, share files and
solve problems
• Be found for business opportunities and find potential partners
• Gain new insights from discussions with like-minded professionals in
private group settings
• Discover inside connections that can help you land jobs and close
deals
• Post and distribute job listings to find the best talent for your company
Presentation call to action Find us on Twitter
@pcmcreative
1. Identify your top 3 priority roads @Ellen_Carroll
2. Sign up to Twitter and / or Linkedin
3. Tweet one key point from today and
include the #nellpcm tag
4. Install Tweetdeck
5. Run a keyword column search
PCM creative – Lace Market House, High Pavement, Nottingham, NG1 1HW
Mob: 07889 205915 – Email: cj@pcmcreative.co.uk – Web: www.pcmcreative.co.uk