6. Debate #1
Point by Chairman Naught S. Shur,
30 year Member,
Society of Outdated Concepts:
Technology is a distraction at our
meetings, the younger generations are
the only ones using it and there is no way
to measure value.
#pcmaec
10. Debate #2
Point by Countess Beans,
CEO, Abacus:
Measuring engagement is just a catch
phrase that my tech vendors use to sell
their products.This is an intangible
concept, hence there is no data that can
make this a viable metric.
#pcmaec
14. Debate #3
Point by Stuch N. Mudd,
Executive Director,
National Pudding Manufacturer Association:
Technology is moving too fast. I receive a new
email every day that is a new mobile, social or
other interactive technology, it’s ridiculous for
us to try to keep up with it all.
#pcmaec
18. The session isn’t over!
Single Google Doc:
Twitter notes, Link to Prezi
“Living” doc!
Prezi – your notes/takeaways++
19. Talk to us!
Midori Connolly
midori@avgirlproductions.com
619.517.5916
Unified EventTechnologies
@AVGirlMidori
Eric Olson
eric@zerista.com
720.839.4394
Mobile and Community Solutions
@Eric_Ols
Lauren Mulherrin
Lauren.Mulherrin@bxbonline.com
312.970.5881
Marketing Communications and
InteractiveTechnologies
@bXB_Group
Anthony Miller
Anthony.Miller@activenetwork.com
888.351.9948
Smart Events
ManagementTechnology
@ActiveBusiness
#pcmaec
Editor's Notes
Emotion - we become emotionally invested when we are engaged.
Education - we have a vested interest in the outcome because we are seeking increased knowledge. Many attendees just need more information and they are committed to the experience for this reason. Give them the content they desire to increase educational opporunities.
Exposure - whether sponsors, suppliers, attendees, most people are looking for a way to build their reputation. Can also mean exposure for your event to new markets.
Enhance - how can we enhance an experience so that we reach a desired outcome?
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