Web 2.0 & Brand Advocacy

Slide 1: BRAND ADVOCACY UNLOCKING THE POTENTIAL OF WEB 2.0 paul.marsden@clickadvisor.com clickadvisor insight for innovation

Slide 2:WEB 2.0 - THE DATABASE-BACKED SOCIAL WEB. SO WHAT (FOR BRANDS)?

Slide 3: WEB 2.0 Brand Advocacy BRAND ADVOCACY + WEB 2.0 = MATCH MADE IN HEAVEN

Slide 4: Cults Sea Squirts Lake Wobegon Brainwashing

Slide 5: ? YOUR 2009 SALARY ? BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?

Slide 6:YOU COULD TALK TO A CLAIRVOYANT

Slide 7:OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)

Slide 8: