A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.
Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's
2. 2
What’s Next?
?????????
Adding E-Commerce to
Social Media Platforms
Adding Social Media
to E-Commerce Platforms
Social Commerce for
brands is EVOLVING...
3. 3
You’ve got the bases covered... social media on your
e-commerce platform to increase traffic, order value
and conversion - and reduce support and returns costs
4. 4
The job has been made easier
with Facebook social plugins...
5. 5
Listen
➫
Experiment
➫
Adapt
➫
Develop
And for brands new to e-commerce, you’ve added e-commerce to
social media platforms; a ‘DTC* sand box’ using the LEAD strategy
*Direct to Consumer
11. 11
Customer economics 101: Value of a customer is not
just what they’ve spent with you, but what they will
spend with you over the lifetime of the relationship...
28. 28
Social Commerce - Beyond Transactions...
Adding social media to e-commerce platforms
Adding e-commerce to social media platforms
Running loyalty campaigns in social media
Running referral campaigns in social media
Using social media for customer experience management