A business owner (despite staying busy with other business matters) should have a fair understanding of what he wants in the app, how he wants it, what are the major types of apps, fundamental methods of creating apps and how poor screen layout flexibility can affect UX/UI. This ppt might help them have an overall idea of what they need to know about developing mobile apps for business.

1. What Should a
Business Owner
Know About
Mobile Apps for
Business?

2. Hello!
I am Shankar
Founder and CEO of Pattronize
InfoTech
You can find me at
webmaster@pattronize.com
2

3. Mobiles apps are proving to be more
productive in engaging with customers.
It offers a better & direct communication line
between the business and its prospects.
A business owner can witness more sales
opportunities as according to a reliable source.
Generally people spend considerably less time
on mobile websites than what they do on
mobile apps. .
3

4. “
Business owners need to
sharpen and polish their
knowledge crucial for
ensuring the mobile apps
being developed are actually
beneficial to their unique
businesses.
4

5. Realistic Goal on Building Mobile Apps for
Business
A business person needs to have a clear
idea as to what particular purpose the
mobile app is being considered. Trying to
develop an app just to look trendy and
just because other people in the same
line of business are doing cannot be an
intelligent business decision.
5

6. Realistic Goal on Building Mobile Apps for
Business
Your reason to develop mobile apps for
business needs to encompass all of these:
◂ Increase sales
◂ Enhance customer experience
◂ Staying competitive
6

7. Advantage of Mobile App Development
◂ Maximize the target audience, reach with
enhanced consumer engagement.
◂ It offers an attractive and instant one-stop
access to your marketed products/services.
◂ Keep the targeted customers informed about
new products, sales and discount offers.
◂ Retention and interaction mobile apps can
play a key role if developed and maintained
appropriately.
7

8. Native App or Hybrid App
◂ Native apps have the ability to use device-
specific software, hardware and can offer
its users the smart technology available
on their handsets like camera, GPS, figure
print etc. It has its limitations though like
longer overall app development time,
cost maintenance & upgrading as well as
availing support at times become
difficult.
8

9. Native App or Hybrid App
Hybrid apps enjoy faster launching time, are
highly scalable and features one of the most
cost-effective web development solutions. This
app category also has its own cons. Hybrid apps
cannot offer as many functionalities and as such
quality UX as native apps can. Loading time is
slow, graphic and visual representation scope is
restrict as well.
9

10. The business mobile apps need to efficiently connect
with the targeted users. Also provides the business with
a competitive edge over others in the similar line of
business. To ensure deciding on the most appropriate
platform for your mobile application.
Platform Preference
You need to keep in account certain
points in mind like target audience
age group, app brand, the targeted
nation, app features and very
importantly the pricing strategy.
10
You need to keep in account certain
points in mind like target audience
age group, app brand, the targeted
nation, app features and very
importantly the pricing strategy.

11. App development cost also differs
country-wise, platform-wise,
category-wise, app development
size-wise etc. Cost of anything used
for business cannot be
underestimate so a business owner
needs to cultivate knowledge
regarding this.
Mobile App Development Cost
App types, app functionalities,
hours consumed in building
the apps, third-party
integration, use of complex
visual objects, maintenance
scheme etc all influence the
final billing amount of an app
development.
11

12. User Interface / User Experience
Design
This is so crucial to consider for anyone
developing a mobile app that ignoring this
aspect can cause failure of the entire app.
The app should not be complicated but
user-friendly as well as appealing. There
should be no ambiguity face by users while
dealing with your business app. A
thoughtfully designed mobile app delivering
a seamless user experience only can offer
key business benefits. The functionalities
and content your app have to offer needs to
be in sync with your target audience.

13. Device Responsiveness
The design of your app should be
responsive enough. Detect to the user’s
device screen size & orientation and
adapt to it accordingly. Screen density
varies among devices and this
influences the look as well as the feel of
the app. The flexibility of the layout,
images and the screen density should
be impressive to serve the business
needs of developing the app.

14. Mobile devices run an array of
applications (apps) that serve
almost every purpose one can
imagine.
14

15. 15
Thanks!
Any questions?
You can find me at :
webmaster@pattronize.com
Source :
https://www.pattronize.com/blog
/mobile-apps-for-business/