Mobile Operators should take advantage of a fully white labeled solution to strengthen their ARPU and add new customer solutions adding to traditional carrier business.

1. Monetizing on
Personal Cloud Storage
realDocs for Mobile Operators

2. Grab a Share of Sharing …
Consumers: strengthen brand awareness and stickiness
Use cloud storage to increase or stabilize ARPU by adding service,
using an opt-out model
Fully branded with special usage scenarios (photo upload)
Monetize on sharing opportunity (vs. no revenues from the big
platforms)
Businesses: provide secure and local sharing to address data
sovereignty issues, building on trusted brand
Offering locally hosted as alternative to dropbox, …
Monetize on increased data usage
Extend to offer business solutions for B2B

3. Consumer Push with Personal Cloud Storage
Challenge
ARPUs decreasing or under pressure
Customers easily churning driven by price/value
Solution
Increase revenue by attaching cloud services to every smartphone
Branded experience across various devices (PC/notebook, tablet, smartphone)
Convergent solution using mobile apps for personal store and sharing
Integrated into every day's life scenarios for sharing everything relevant (documents, pictures, music, …)
Use as marketing tool for being different:
Give away 5GB for free to stimulate digital life
Provide paid storage extension
Establish content push channel to distribute marketing information and collateral
Usage scenarios
 Private cloud storage
 Photo upload and sharing with
friends
 Relevant private stuff ‘always
@ hands'

4. Consumer Cloud Push
Scenario Setup
 Targeting 100K smartphone customers
 5GB free offer provisioned for everyone
 10GB extension as paid upgrade
Model Assumptions
 2,000 new monthly subscribers
 6% churn per year
 25% upgrade rate for 10GB
 Integration cost: approx. 15K USD
 Transfer price for 5GB: 0.15 USD
 Transfer price for 10GB: 0.30 USD
 Adding a 25+K per month steadily growing
revenue line
 Adding 2.5+K (steadily growing) margin per
month
 Cash flow positive from day 1
 Setup / integration cost can be funded from
marketing budget

5. Business Proposition: Secure Business Data Safe
Challenge
 Need to stabilize or increase business customer ARPU
 Offer innovative and disruptive business solutions
 Generate Customer lock-in / retention
Solution
 Locally hosted and branded cloud storage solution
 Target audience: SME and corporate customers
 Either as opt-in (dedicated solution marketing activities) or opt-
out (bundled with business broadband)
 Push scenario propositions for specific use cases (vertical
solutions)
 Could be used in National Technology Initiatives to provide
secure storage for government data exchange, banks, Insurances,
healthcare, …
 Leverage existing consumer
platform to reach out to
businesses as professional
secure cloud storage solution
 Pure margin model
Vertical Targets
 Agencies exchanging huge data
with clients
 Government organizations
 Banks for customer data
exchange
 Healthcare
 Lawyers and legal firms

6. Cloud Storage Benefits
• Increase or stabilize ARPU with attach business
• Low upfront investment and ROI < 12 months
• Branded solution increases brand visibility and loyalty
• Increase competitiveness by providing value instead of
cutting prices

7. The alternative to iCloud, DropBox, OneDrive and others
Branded Cloud Storage user experience with local/regional hosting capabilities offernig more
control of the digital value chain.
Product features
Security / encryption capabilities
personalized login and user rights management
multi-tenant capability
data exchange via public download links / quick links (optionally password-protected)
adjustable expiration date for download links, users and files
Seamless integration with many platforms and clients (Mac, Windows, smartphones, tablets, ..)
Can be deployed in any data center

8. Sample UIs – Web Browser
Demouser
 Intuitive interface
 Views for sharing scenarios
 View by tags
 Select different views in top bar

9. Sample UIs – Web Browser
Demouser Demouser
Gallery View Activity View

10. Sample UIs – Web Browser
Simple document management
 Comments
 Tagging
 Versions
 Monitor activities
Simple sharing documents
 Integrated user management
 Optional password protection
 Optional expiration date

11. Sample UIs - Mac
 Seamless integration in Mac OS
 Client integrates with Finder and syncs documents to local hard drive
 Directly open and store documents in local sync folder from applications
 Integrates with Notification Center

12. Sample UIs - Mac
Integration with Notification Center Integration in Status Bar
 Directly access data in web browser
 Directly open local sync folder
 See recent changes
 Configure settings and see activities

13. Sample UIs - Mac
demouser@bamboozle.me
docs.bamboozle.me
demouser@bamboozle.me.
 Configure account
 Select folders to be synchronized locally
 Monitor storage usage
 Monitor server activities
 Inspect sync protocol
 troubleshooting

14. Multi Platform reach
Supports standard web browsers
• Internet Explorer
• Chrome
• Safari
• Opera
• Firefox
embedding on computers via mapping of drives
• Windows
• MAC
• Linux
Mobile Clients for
• Apple iOS
• Android