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Using Goodreads to Promote Your Books
The World’s Largest Community of Readers,[object Object],[object Object]
 8.9 million monthly unique visitors & over 73 million page views.
 369 largest site in the US, roughly the size of OK Cupid (According to Quantcast).,[object Object]
An engaged and influential community...,[object Object],•  On average users visit the site more than 2.3 times per day, view 5.6 pages and spend 4.4 minutes per visit,[object Object],•  Every day there are: ,[object Object],	•  10,000 written reviews ,[object Object],	•  2,800 book recommendations ,[object Object],	•  22,000 giveaway entries ,[object Object],	•  2,300 authors “fanned”,[object Object]
Who are Goodreads members?,[object Object],The average active Goodreads user has shelved 54 books, written 10 reviews and has 19 books on their TO-READ shelf. The average active user has 35 friends.,[object Object],Our community features many of the most influential readers on the web:,[object Object],[object Object]
 Librarians
 Book Bloggers
 Teachers
 Authors,[object Object]
Using Goodreads to Promote Your Books
Goodreads members can read the first chapter or first few chapters of your book right on the site with our browser-based epub reader.,[object Object]
Our popular iPhone app also features an ebook reader.,[object Object]
A spike in activity accompanies giveaways, ebook previews, and newsletter placements.,[object Object]
Reaching the right users can do wonders for your book!,[object Object],Penguin Young Readers wanted to promote an upcoming title of theirs, Matched, by Ally Condie, so they ran a giveaway for it.,[object Object],They gave away a single copy.,[object Object],The winner was a Goodreads member named Janelle.,[object Object]
Janelle liked the book. In fact, she loved the book, and gave it a glowing 5-star review on Goodreads, where all of her friends could see it in their update feeds and comment on it.,[object Object]
In addition to being a Goodreads user, Janelle is also a blogger, and she wrote a post about Matched.,[object Object],According to a recent poll on Goodreads, roughly 21% of all members have a book blog.,[object Object]
Janelle was just one of several influential users who had reviewed the book.,[object Object]
A short time later, we received an email from another publisher asking why the book Matched had gotten so much pre-release buzz on Goodreads.,[object Object],The book had received over 600 reviews before publication date.,[object Object]
Because of all the buzz on the site – generated both from the Goodreads giveaway and the publisher’s offsite efforts – Matched became a Mover & Shaker in our December Newsletter, which drove a huge number of people to add it to their shelves.,[object Object],Our newsletter currently sends to roughly 4 million members – that’s a larger circulation than Time, People, Cosmopolitan, and Sports Illustrated.,[object Object]
As a result, Matched became one of the most popular books on Goodreads and remained popular for months afterward.,[object Object],Movers & Shakers,[object Object]
Tapping into the Community,[object Object],Adding a book to your TO-READ shelf shows up in your friend’s feed and can also be shared with your friends on Facebook or Twitter…,[object Object]
Tapping into the Community,[object Object],Each day, Goodreads members add more than 65,000 books to their to-read shelves.,[object Object]
Tapping into the Community,[object Object],Each day, Goodreads members add more than 65,000 books to their to-read shelves.,[object Object]
Tapping into the Community,[object Object],Each day, Goodreads members add more than 65,000 books to their to-read shelves.,[object Object]
Tapping into the Community,[object Object],Each day, Goodreads members add more than 65,000 books to their to-read shelves.,[object Object]
Tapping into the Community,[object Object],Each day, Goodreads members add more than 65,000 books to their to-read shelves.,[object Object]
Tapping into the Community,[object Object],Each day, Goodreads members add more than 65,000 books to their to-read shelves.,[object Object]
Tapping into the Community,[object Object],Each day, Goodreads members add more than 65,000 books to their to-read shelves.,[object Object],How do you get them to add yours?,[object Object]
The Goodreads Author Program,[object Object],[object Object]
 17,500+ authors have joined the Author Program.
 Prominent Goodreads Authors include: James Patterson, Margaret Atwood, Richelle Mead, Paulo Coelho, Neil Gaiman, Cassandra Clare, Audrey Niffenegger, Jennifer Weiner and many more.,[object Object]
 Author profiles.
 Featured Author Groups and live video chats.
 Customizable widgets and Facebook tabs.
 Ebook excerpts and previews.
 Detailed statistics about your books.,[object Object]
Adding polls to groups adds another level of engagement.,[object Object]
We’ve hosted Featured Author Groups with some of the world’s best-selling and well-respected authors, including:,[object Object]
We’ve hosted Featured Author Groups with some of the world’s best-selling and well-respected authors, including:,[object Object]
We’ve hosted Featured Author Groups with some of the world’s best-selling and well-respected authors, including:,[object Object]
We’ve hosted Featured Author Groups with some of the world’s best-selling and well-respected authors, including:,[object Object]
We’ve hosted Featured Author Groups with some of the world’s best-selling and well-respected authors, including:,[object Object]
We’ve hosted Featured Author Groups with some of the world’s best-selling and well-respected authors, including:,[object Object]
We’ve hosted Featured Author Groups with some of the world’s best-selling and well-respected authors, including:,[object Object]
We’ve hosted Featured Author Groups with some of the world’s best-selling and well-respected authors, including:,[object Object]
We’ve hosted Featured Author Groups with some of the world’s best-selling and well-respected authors, including:,[object Object]
Goodreads recently launched a live video chat feature called Goodreads Live. We’ve hosted several prominent authors, including Mary Roach.,[object Object],Members can ask the author questions in a chat format, which our moderator relays the question in interview format. We also record the chats, providing even more content for the author’s Goodreads profile.,[object Object]
Building a Community on Goodreads helps you elsewhere on the web.,[object Object],“A negative review is never pleasant, but PW reviews have a particularly heart-stopping quality for purely financial reasons: there’s a moment when it dawns on you, as you’re reading all about how your book’s clumsy, lukewarm, bland, awkwardly constructed, and stocked with characters who resemble cardboard cutouts, that this thing’s going to appear on your Amazon, Powells, and Barnes & Noble pages. Which is, practically speaking, frankly kind of a drag when you’re trying to move units.”,[object Object],Emily St. John Mandel, “On Bad Reviews,” at TheMillions.com.,[object Object]
Building a Community on Goodreads helps you elsewhere on the web.,[object Object],Goodreads reviews appear on dozens of ecommerce and library catalog sites.,[object Object]
Add a Goodreads tab to your Facebook fan page to show off your books.,[object Object]
Giveaway widgets let you easily post your Goodreads giveaway on your blog or website.,[object Object]
Make any site a more engaging experience with Goodreads content.,[object Object]
Make any site a more engaging experience with Goodreads content.,[object Object]
Using Goodreads to Promote Your Books
Goodreads Choice Awards,[object Object],The Goodreads Choice Awards attracted more than 150,000 votes in 23 different categories and roughly 200,000 page views since December 1.,[object Object]
Advertising Products ,[object Object]

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Using Goodreads to Promote Your Books

Editor's Notes

  1. Roughly 6K unique users per day, 434,652 visits in the last month, 5,070,248, average user sees 11 pages and spends more than half an hour in the app.