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SEO for Software Companies

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Patrick McKenzie
Patrick McKenzie

Presentation delivered at Software Industry Conference 2010 about SEO, including case studies of what worked for me.

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SEO for Software Companies Patrick McKenzie
Brief Bio
The SEO Equation Content + Links You win
Your website is a shipping software product of your company.
Scalable Content Generation The optimal size of a website is as big as possible.
1) Install (or Build) a CMS Quick, easy, non-technical updates Better presentation = more value On-page SEO baked in
2) Outsource Content Writing You are expensive. Writers are cheap. You are too busy to write more than 5 pages. Quality/quantity can be augmented with software, for exponential gains.
3) Milk It The best content is: Modular Evergreen Competitively Defensible Process-oriented Track what works ,[object Object]
Overlooked Opportunities,[object Object]
It Works!
Impact on Business Best performing pages generated $1,000s in revenue. Setup Time: ~1 week Time Commitment: 5 minutes a month. Total: ~$20,000 in sales on $3,000 investment.
Linkbait Providing value to groups of influential people in such a manner that it helps you out.
Who Links? The Linkerati Bloggers Social media gadflies Traditional Media Existing websites Universities Other software companies
Open Source Software Plays to your strengths OSS community is extraordinarily link-rich. Very defensible Landgrab economics
Case Study: A/B Testing
Thanks for Listening Blog at http://www.kalzumeus.com Slides will be posted. See @patio11 Send me email. I love chatting about this. patrick@kalzumeus.com

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SEO for Software Companies

  • 1. SEO for Software Companies Patrick McKenzie
  • 3. The SEO Equation Content + Links You win
  • 4. Your website is a shipping software product of your company.
  • 5. Scalable Content Generation The optimal size of a website is as big as possible.
  • 6. 1) Install (or Build) a CMS Quick, easy, non-technical updates Better presentation = more value On-page SEO baked in
  • 7. 2) Outsource Content Writing You are expensive. Writers are cheap. You are too busy to write more than 5 pages. Quality/quantity can be augmented with software, for exponential gains.
  • 8.
  • 9.
  • 11. Impact on Business Best performing pages generated $1,000s in revenue. Setup Time: ~1 week Time Commitment: 5 minutes a month. Total: ~$20,000 in sales on $3,000 investment.
  • 12. Linkbait Providing value to groups of influential people in such a manner that it helps you out.
  • 13. Who Links? The Linkerati Bloggers Social media gadflies Traditional Media Existing websites Universities Other software companies
  • 14. Open Source Software Plays to your strengths OSS community is extraordinarily link-rich. Very defensible Landgrab economics
  • 15. Case Study: A/B Testing
  • 16. Thanks for Listening Blog at http://www.kalzumeus.com Slides will be posted. See @patio11 Send me email. I love chatting about this. patrick@kalzumeus.com