Presentation given by Mulenga Kasoma from Central London Connexions at Young Londoners Participation Network Meeting (23rd May 2011) Theme: Employment and Apprenticeships; Making it accessible for all young Londoners

1. Central London Connexions App
YLPN – Mulenga Kasoma
23rd May 2011

2. Who are Central London Connexions
• Connexions provide information, advice and support
for 13 – 19 year olds, or up to 25 for those with
learning difficulties
• Central London Connexions covers Camden,
Lambeth, Islington, Kensington and Chelsea,
Southwark, Wandsworth and Westminster
• Courses; Careers; Jobs; and Training Opportunities
• Advice on: Personal matters; such as Health, Housing
etc

3. Our Objectives
• To develop an IAG ‘App’ that is accessible to all
users of mobile phones
• To devise and test an empowerment model
with a range of partners
• To provide a unique method which involves
young people in sourcing their own
information.

4. Why we developed an App
• Young people lost interest in paper-based
material
• Young people sometimes feel uncomfortable
asking for assistance
• Young people are unaware of different choices
available to them, because information is
scattered.
• Free and quick access to information

5. How we used Social Media
• To deliver impartial IAG choices into the hands
of young people through a mobile phone app
which young people now favour
• By developing an ‘app’ that is accessible on all
mobile phones, it will encourage interaction
with young people supporting them in their
key decision making, learning, training and
work opportunities

6. Target Audience
• Young people aged 13 – 19 year olds, and up
to 25 year olds with Learning Difficulties
• Parents
Main Target
• To reach 600 young people per Central London
borough; amounting to 4,200 young people to
sign up.

7. Site Map of App
Jobs Events Home/Intro What’s Hot My Feeds
Education Jobs & Training Advice Finance Contacts
Find Connexions
Pre-16 choices Apprenticeships Career planner Volunteering CV Tips Web links
near you
Post - 16 choices FAQ Opportunities Interview Tips
FAQ Exam Stress
College
information Personal
(sex/relationships/pa
renting etc)
CHOICE

8. The App includes
• Job and Apprenticeship opportunities
• Pre and Post 16 Options – Courses and College
opportunities
• Volunteering opportunities
• Information on CV and interview skills
• Useful Contact information
• Personal Matters
• It will allow young people to sign up for information,
allowing alerts to be sent on areas of your choice.

9. Screenshot of App

10. How we’ve used other Social Media
platforms to achieve our goals
Web marketing
• Schools; Colleges; and
Youth Clubs Facebook/ Video clip on
– Generate awareness Twitter YouTube
about the app Advertisements
– Allow young people to
preview the app Magazines Websites
– Encourage young people Marketing Literature
to sign up
Posters Postcards

11. What we have achieved so far
• An official launch of the App
• Implementing our promotional plan; visits
arranged with youth clubs, schools, and
colleges
• Gaining feedback from young people

12. Register at:
www.getconnexed.com
mulenga.kasoma@rbkc.gov.uk