Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Category
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Mark Organ is the founder and CEO of influitive, a cloud-based marketing automation company he founded in 2010. He previously founded and sold a marketing company for $871 million to Oracle in 2000. He shares advice from his mentor Vince Schiralli about focusing on improving the quality and quantity of your daily activities rather than directly managing results, which are outside of your control. He provides his email for contact.
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Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Category
- 3. @markorgan
- 6. Cloud-based Marketing Automation Advocate Marketing Founded Jan 2000 Nasdaq IPO $871M - ORCL Founded Oct 2010
- 7. @markorgan
- 8. @markorgan
- 9. @markorgan
- 10. @markorgan
- 11. @markorgan
- 12. @markorgan
- 14. You can’t manage results. You can only manage your activity. Improve the quality and quantity of your activity, every day.Vince Schiralli My first mentor @markorgan
- 15. @markorgan
- 18. @markorgan
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- 20. @markorgan
Editor's Notes
- ****Changes: -Replaced the low res Influitive logo (which was incredibly blurry when blown up) to a higher res version. This PowerPoint Template includes a series of slide masters with predefined layouts and color schemes for formatting slides Slide Masters are displayed when you right click on a slide and select Layout from menu
- A Fortune 500 company demands to see your financials before moving forward, and you have barely enough cash to make the next payroll. Oh, and that company has no budget to actually pay for your service. How do you proceed?
- ***Changes: -Changed the textbox fill to black and font to white with the intention of making the text easier to read/more visually appealing I’m Mark Organ, and I have been a hustler as long as I can remember. I am proud of it. Hustling is a noble profession. My teams have built entirely new categories worth more than a billion dollars, thousands of jobs, and dozens of new hustlers who are in turn creating fantastic businesses.
- A quick history of me: (show timeline) – “drugs”, porn, custom software, house painting, Eloqua, global consulting, Influitive.
- *****changes: -Adjusted the twitter handle (was slightly out of line with the other slides) Opening. “If your bootstrapped business had 3 weeks to live and you just saw a press release from your competitor, their bank account fattened with over $50M of venture capital, gloating over a customer they won in your back yard, what would you do?”
- *****changes: -Adjusted the twitter handle (was slightly out of line with the other slides) Opening. “If your bootstrapped business had 3 weeks to live and you just saw a press release from your competitor, their bank account fattened with over $50M of venture capital, gloating over a customer they won in your back yard, what would you do?”
- *****changes: -Adjusted the twitter handle (was slightly out of line with the other slides)
- *****changes: -Adjusted the twitter handle (was slightly out of line with the other slides)
- Your business is out of cash, you sold everything you own to fund the business, in debt to friends and family, you have hit the end of the line. The only capital available is a lifeline from your board of vulture angels, offering $300K for 20% of the company – as a loan repayable in 1 year. If not repaid – additional 20%. How do you deal with that?
- Your business is out of cash, you sold everything you own to fund the business, in debt to friends and family, you have hit the end of the line. The only capital available is a lifeline from your board of vulture angels, offering $300K for 20% of the company – as a loan repayable in 1 year. If not repaid – additional 20%. How do you deal with that?
- Many entrepreneurs would throw in the towel. True hustlers stay focused and power through these challenges.
- ****Changes made: -changed the “activity” colour to the Influitive template yellow -Changed the text box under Vince to black Go through the Eloqua stories 1 year after founding. Board members said not to worry about bottom line, just keep cranking sales MTS story GE-GXS story; killing Newch story.
- ********Changes: -Moved the “External Persona” text up so the grey background wasn’t covering the picture + made the blue arrow larger and closer in size to the Green one -Tweaked the position of the main picture + text so there wasn’t slight border on the side, and so they are the same height -Changed the fill of the text box to match the background -Changed bullet-point text to white Building the Hustler mindset (image – Rocky Balboa getting up after being hit) Know the users and market intimately – need to charge your brain with user pain. You need to believe with each cell in your body before others will follow you. Focus on the journey – getting a little bit better every day. (image – Greek carrying the calf) Schiralli on activity vs results (find a real story here – candidate, customer etc – like hakan working on him 2 years then he has kid) Something western on managing mental state – stoicism? Nietzche / Viktor Frankl Something eastern on managing mental state, zen like (could delete this because have some of this at the end)
- ****Changes made: -Moved bullet points off the slide – I think it is more visually grabbing to have the “Dream is Free…” quote be the centerpiece of the slide, and move the bullet points off entirely -Constant activity -Help people, accumulate favors -Relationships matter -Network: 50% up, 30% across, 20% down
- Work hard on your Hustler personality (image – Face from the A-team or some other charming person) The prime objective of the Hustler is to attract quality people (you want their labor, money, brand…). And for that you need to be charming. Genuinely care about people and their success. Be relentlessly optimistic. Don’t criticize, condemn or complain. Make people feel important. Smile. (image – Carnegie) Read, travel, explore – be interesting.
- Develop your Hustler skillz You need training: public speaking, sales, marketing, product, leadership, hiring … A great hustler never stops learning. Master tactical hustling skills (I thought I was the LinkedIn super user. I was wrong. New hustler tools appearing every week) [CLOSING] Be the Zen hustler – internally calm, externally visionary. Manage your emotional state, so you can inspire others. Always learning, always optimistic, and above all, be ready to expend as much blood and sweat as necessary to fulfill the goal. This is the hustler’s lot in life.
- Your business is out of cash, you sold everything you own to fund the business, in debt to friends and family, you have hit the end of the line. The only capital available is a lifeline from your board of vulture angels, offering $300K for 20% of the company – as a loan repayable in 1 year. If not repaid – additional 20%. How do you deal with that?