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Elevate Pardot
10 Ways to Elevate


Chris Heiden     TJ Gephart
 @chris_heiden    @tjgephart
Prospect A   Prospect B
Score: 356   Score: 57
Grade: F     Grade: A-
1) Lead Qualification

Why should I use both Scoring AND Grading?
•  Quickly identify qualified leads
•  Automate lead routing for qualified lead
•  Validate the marketing team's efforts
•  Creates accountability for marketing and sales
2) Dynamic Lists
•  Automatically manages list association
•  Great for Drip Programs
3) Progressive Profiling
4) Dependent Fields
•  Ask questions based upon other responses
•  Keeps form clean and relevant
5) Page Actions
•  Automate actions based on specific page view
•  Use sparingly (important pages only)
   o  Pricing
   o  Demo/Trial Request
6) Search Marketing


 Keywords




Competitors
7) Dynamic Content
•  Relative information based on what you know
•  Makes page personal


     Before:
    (Default)



      After:
    (Dynamic)
8) Social Posting
•  Consolidates social messaging under one roof
•  Built-in reporting
•  Automatic tracking for sales insight
9) CRM Integration
Make sure you have the latest version installed and have:

A) Prospect Fields (Score, Grade, URL, etc)

B) Prospect Activities
9) CRM Integration

C) CRM lists




D) Social Data
10) Connectors
   Events & Webinars   Others
Questions???
Thanks for your time!

    Chris Heiden                 TJ Gephart
   Channel Manager          Implementation Manager

chris.heiden@pardot.com      tj.gephart@pardot.com
    @chris_heiden                 @tjgephart




                  #Pardot2012
                 Tweet nice things!

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Pardot Elevate 2012 - 10 Ways to Elevate Pardot