This is to show our philosophy, services, references, examples. See some social media campaigns, online pr and web development and design examples by Berlin based online consultancy PANORAMA3000

1. PANORAMA3000
Agency
por-olio
Berlin,
April
/
2013.

2. 28.06.10 2010/PANORAMA3000 4
Eye for the essential

3. We are an agency for digital
communication with a focus on social
media and entertainment

4. The
P3000
Philosophy
Brands
need
to
entertain.
Amaze,
laugh,
learn.
If
you
want
to
stay
top
of
mind,
you‘ll
need
to
fascinate
with
stories.
Stories
are
easy
to
understand
and
easy
to
retell.
Eye
for
the
essen<al.
Listen,
share,
connect.
Success
is
a
result
of
being
aAenBve,
generous
and
open.
Easy
does
it.
Plan,
try,
reduce.
What
seems
intuiBve
is
oFen
hard
work.
ExperimenBng
and
tesBng
helps:
Just
do
it!

5. Background.
2

6. OUR STORY
3 employees, 1 Trainee
Foundation in Cologne by Yousef
Hammoudah 2003
EMI Music, Sony Music,
BMG Music
2004
Diesel, Converse, Warner Music,
Universal Music
2005
Ericsson SE, Sunrise CH,
Universal Pictures
Warner Bros., One AT,
Polkomtel PL, 20th Century Fox
Move to Berlin, Projects in Sweden, Switzerland,
Austria, Poland und Netherlands
2006
2007
Universal Pictures, Intro, Kinowelt,
MySpaceFoundation of Hobnox AG
8 employees, 2 Trainees
2009
Coca Cola, MTV Networks,
Beck‘s, Constantin Film
2008
Thomas Praus becomes third partner
15 employees, 2 trainees, Box Network
foundation
Arvato Bertelsmann, Gruner &
Jahr
2010
SPD, O2, 1-2-Fly, Langenscheidt,
Vivendi, Axel Springer
10 employees, 2 Trainees
Hobnox: Online Grimme Award,
Lead Award, Red Dot Design Award
2011
German Award for Onlinecommunikation
ZDF, Postbank, Airberlin, Varta, Visit
Sweden, Emmi, Victorinox, ASUS, Intel,
Symantec
2012
2013 Red Bull, Brandenburg
Nominated as agency of the year
18 employees, 2 trainees

7. Why
PANORAMA3000?
We
are
right
in
the
middle.
Our
team
consists
of
bloggers,
twiAeraB,
tumblerisB.
We
live
in
and
love
the
social
web,
use
it
everyday
and
are
connected
to
the
opinion
leaders
of
the
digital
scene.
We
are
doing
this
for
10
years.
We
have
tried
it
all:
from
fan
forums
to
friendster,
blogger,
MySpace,
Facebook,
Pinterest
and
Vine.
We
are
early
adopters.
We
are
amazed
by
technology
and
if
it
doesn‘t
work
right
away
we
won‘t
stop
unBl
there
is
a
soluBon.

8. Business

9. Services
Strategy
&
Consul<ng
Digital
Strategy
Monitoring
and
Analysis
Campaign
Concepts
Trainings
&
Workshops
Online
PR
&
Media
planning
Online
Planning
Blogger
RelaFons
Event
Planning
Brand
CooperaFons
Content
&
Community
Editorial
Planning
Community
Management
Video
Concepts
Website-­‐
&
Profile
Care
Design
&
Development
Brand
Development
und
CD
Digital
Styleguides
Websites
and
Apps
Digital
AdverFsing

10. Interna<onal
Network
„Box
Network
Europe“
is
Europe‘s
first
network
of
independent
social
media
agencies.
We
plan
and
execute
transeuropean
campaigns,
share
knowledge
and
team
members
and
buy
tools
and
media
together.
UK
Italy
France
Switzerland
Germany
Spain/Portugal
Netherlands
Austria
We
take
care
of
more
than
150
clients,
employ
more
than
150
people
and
have
a
revenue
of
more
than
10
million
EUR.

11. Clients

12. 28.06.10 2010/PANORAMA3000 11
Cases

13. Emmi
CAFFÈ
LATTE
CLIENT
Emmi
CAFFÈ
LATTE
TASK
Digital
Lead
Europe
EXCUTION
Digital
strategy
Community
building,
blogger
relaFons
Website
and
newsle^er
Social
media
monitoring
Various
campaigns

14. Emmi
CAFFÈ
LATTE
CLIENT
Emmi
CAFFÈ
LATTE
RESULT
2012
70.000
Facebook
likes
50.000
game
players
8
mio.
impressions
via
owned
media
/
month
15
mio
gross
contacts
via
earned
und
bought
media
Ca.
77%
share
of
Voice
>>
Read
the
whole
case
study!
MenFons
Share
of
Voice

15. GoStockholmGöteborg
CLIENT
Visit
Sweden
TASK
PosiFon
Stockholm
and
Göteborg
as
inspiring
travel
desFnaFons
EXECUTION
Insight
generaFon
and
strategy
to
define
key
subjects
fashion,
design,
music
Blogger
events
and
travels
Set
up
and
manage
Tumblr,
Facebook,
Twi^er,
Flickr
as
owned
media
CooperaFon
with
events
in
Berlin
Release
a
book
to
present
the
gathered
blogger
content
Content
Trips

16. CLIENT
Visit
Sweden
RESULTS
2012
100%
growth
of
followers
30%
growth
of
online
menFons
2
mio
gross
contacts
20
mio
impressions
>>
Read
the
whole
case
study
(in
German)!
GoStockholmGöteborg
Events
PR
Community
Management
Book

17. Red
Bull
Wild
Ones
CLIENT
Red
Bull
TASK
Digital
strategy
to
support
a
video
series
coproduced
with
tv
channel
Pro
Sieben
EXECUTION
CreaFve
and
editorial
Concept
Community
management
Webdesign-­‐
and
development
Media
planning
RESULT
Launch
in
March
2013
20
000
Facebook
likes
aher
one
month
3500
talking
about
500
000
reach

18. o2
Netzclub
CLIENT
o2
Telefónica
TASK
Digital
posiFoning
for
subbrand
Netzclub
Logo,
image,
claim
Website
concept
and
design
Social
media
analysis
and
consulFng
Newsle^ers
Campaign
development
AdverFsing
material

19. o2
Netzclub
CLIENT
o2
Telefonica
RESULT
100%
growth
to
150
000
customers
12%
Conversion
from
visitors
to
customers
on
website
90%
customer
saFsfacFon
Steadily
growing
popularity
and
customer
recommendaFons

20. Beck's
Social
Media
Strategy
CLIENT
Inbev
Germany
TASK
Reestablish
Beck's
Gold
as
creaFve
and
innovaFve
brand
Create
awareness
in
the
urban,
digital
target
group
Gain
experience
in
social
media
for
other
Beck‘s
brands
EXECUTION
Integrated
event
and
content
campaign
Community
management
and
content
creaFon
Social
media
monitoring

21. Beck's
Social
Media
Strategie
CLIENT
Inbev
Germany
RESULT
PosiFve
online
senFment
15.000
Fans
and
followers
(without
ads!)
50.000
gross
contacts
online
/
month
Valueable
learnings
for
future
campaigns

22. Victorinox Swiss Freshness
11
CLIENT
Victorinox
TASK
 Build awareness for Victorinox Fragrances
 Increase traffic and sales in online shop
EXECUTION
 Interactive 360° movie in a Swiss lake as a
metaphor for fresh perfume
 Produced as embeddable widget
 Integrated sample order function
 Online-PR, Seeding

23. Victorinox Swiss Freshness
CLIENT
Victorinox
RESULTS
 Almost 20 000 samples have been ordered
 References in about 100 blog- and online
magazines Europe-wide, valuable in links
to the shop
 A large number of social shares to
Facebook, Twitter, Tumblr
 Increased traffic in the shop
 Positive perception of the campaign and
the brand
 Increased popularity of the product

24. The
Iconist
Blogger
Reachout
CLIENT
Axel
Springer
TASK
Reach
digital
influencers
and
make
them
talk
about
Springer‘s
first
iPad
App
„Iconist“
EXCUTION
IdenFfy
opinion
leaders
Organize
events
Moderate
between
digital
leaders
and
editorial
team
Monitoring
and
analysis

25. The
Iconist
Blogger
Reachout
CLIENT
Axel
Springer
RESULT
3
Events
50
reviews
PosiFve
senFment
towards
product
and
publishing
house

26. ASUS DJ Challenge
2011/PANORAMA3000 13
CLIENT
Asus / Intel
TASK
 Strengthen popularity and sympathy of
Asus / Intel in a young and creative
audience
EXECUTION
 DJ remix contest conception and design
 Facebook app development
 Website development
 Community management
 Online PR

27. ASUS DJ Challenge
2011/PANORAMA3000 14
CLIENT
ASUS / INTEL
RESULTS
 180 remix contributions
 7.000 votings
 4.800 fans on Facebook
 20.000 active users monthly
 60.000 plays on Soundcloud
 More than 200 articles and shares in
magazines, blogs, bulletin boards and
networks
 about 2 million contacts online via all
channels and PR

28. Creative Contest „Respekt 2010“
2011/PANORAMA3000 25
CLIENT
Integrationsbeauftragte der Bundesregierung
TASK
 Activating young people to deal with the topic
„integration“
EXECUTION
 Rap contest via webcam or video upload
 Online PR in relevant target audience media (hip
hop, youth culture, music, lifestyle)
 Community management

29. Creative Contest „Respekt 2010“
2011/PANORAMA3000 26
CLIENT
Integrationsbeauftragte der Bundesregierung
RESULTS
 More than 600 participants
 About 1 million video views
 20.000 followers on all channels
 200+ articles and shares
 During 3 months: daily intense discussions on
SchülerVZ, Facebook, YouTube and Twitter
 Award „Deutscher Preis für Onlinekommunikation"
 Impressive creativity and depth of the
contributions

30. SonyMusic Label Website
2011/PANORAMA3000 31
CLIENT
SonyMusic Germany
TASK
 Relaunch of the label website
EXECUTION
 Major label HQ with focus on artists
 design, concept and execution
 style: clean, classic, state-of-the-art
,

31. 1-2-Fly Away Facebook App
2011/PANORAMA3000 34
CLIENT
Orange8 / TUI Interaktiv
TASK
 Community building for 1-2-Fly Switzerland on
Facebook
 Playful contest mechanism
EXECUTION
 Facebook-App: trade card game and competition
• Cards could be collected, played, traded and put
together into sets
• complete sets could win trips to international
locations
RESULT
 6.000 users without any advertising were generated by
the game mechanism

32. Arvato Innovation Platform
2011/PANORAMA3000 35
CLIENT
Bertelsmann
TASK
 Developing a communication platform for arvato
innovation managers to share and vote for ideas
EXECUTION
 Workshops and conception
 Designing the developing the platform
 Evaluation and iterationen

33. 28.06.10 2010/PANORAMA3000 35
Get in touch

34. Kontakt
PANORAMA3000
GmbH
&
Co.KG
Oranienstraße
6
10997
Berlin
Deutschland
h^p://www.p3000.net
Tel.:
+49
(0)
30
80
57
99
66
0
Fax:
+49
(0)
30
80
57
99
66
6
Mail:
info@p3000.net
Twi^er:
@PANORAMA3000
Facebook:
h^p://www.facebook.com/P3000
Thomas Praus
Partner & Managing Director
thomas@p3000.net
@stylewalker
Sven Zimmermann
Partner & Managing Director
sven@p3000.net

35. Eye for the essential