This webinar discusses trends in social recruiting and how to build a successful social recruiting strategy. Some of the key trends covered include the continued growth and power of social recruiting, the rise of mobile in job searching, and Facebook becoming more professional. The webinar provides advice on how to leverage various social media platforms like Facebook, LinkedIn, and Twitter for recruiting. It also shares lessons from NPR's successful social recruiting approach. Attendees are encouraged to have a long-term strategy, select the right channels, engage employees as brand ambassadors, and focus on building their employer brand through social media.

1. RecruitingBlogs Exclusive #Work4Webinar:
How to Build A Successful Social Recruiting
Strategy for 2014 (And Beyond)

2. Your Speakers Today
Lars Schmidt
Founder, AmplifyTalent
@AmplifyTalent
CJ Reuter
Director of Enterprise Accounts &
Client Success, Work4
@work4labs

3. Let’s Tweet!
#Work4Webinar
@work4labs

4. Which Recruiting & Talent Trends
You Should Watch (Or Ignore)
Photo: Getty Images

5. Trend #1: Social Recruiting - More Powerful Than Ever
42%
say that candidate
quality improved
31%
saw an increase in
employee referrals
20%
73%
hired successfully
with social media
Source: Staff.com
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say it takes less
time to hire

6. Why Will Social Continue to Thrive?
1.19bn
monthly active users
Americans spend an average of
37 minutes daily on social media,
a higher time-spend than any other major
Internet activity, including email
500mn
users
259mn
users
Source: Business Insider
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7. Trend #2: Go Mobile or Miss Out
Source: The Search Agents
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8. Job Searching Today is a Multi-Screen Reality
“I browse jobs at work and
save a few jobs for later. I get
alerted on my mobile device,
research companies on my
tablet during my commute,
and submit applications from
my desktop at home.”
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9. Trend #3: Facebook is Professional
Professional Skills Section
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Profile Prompt

10. Here's Proof
Source: Winning Impression
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11. Trend #4: Facebook Video Ads for Recruitment?
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12. How to Build a Recruiting Strategy
for Success on Social Media
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13. Facebook: The Personal Network
83% of time spent on social
networks is on Facebook
1.19bn users who have an extended
network of 31,000+ people
Source: Facebook, PewInternet, Comscore
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14. Understand Facebook Users
Leverage Facebook
to find candidates
with strong bonds to
your employees,
your company, and
your culture
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15. Strengthen Your Employer Brand
Build a Facebook Career Site
Synced with your ATS
ATS
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16. Attract Only the Right Candidates
Newsfeed Ads
Grow your fan base & attract
quality applicants
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Job Ads
Target the right talent

17. Source Anyone, Anywhere
Graph Search Facebook’s Entire Database
Receive automated results for your jobs
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18. Increase Quality Through Referrals
Automate Job Sharing
To recruiters’ & employees’ personal networks
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19. LinkedIn: The Professional Network
259mn users
3mn business pages
Source: ExpandedRamblings
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20. Understand LinkedIn Users
Leverage LinkedIn to find
candidates with specific
professional backgrounds
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21. Strengthen Your Employer Brand
Company Pages &
LinkedIn Groups
Share news, jobs,
blog posts, videos
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22. Source Anyone, Anywhere
LinkedIn Recruiter
Filtered search for
passive professionals
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23. Twitter: The Information Network
500mn users
500mn tweets daily
8mn Americans credit Twitter as a
source that led to their current job
Source: Techcrunch, Cnet, TheUndercoverRecruiter
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24. Understand Twitter Users
Leverage Twitter to find
candidates from a certain
industry or area of interest
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25. Strengthen Your Employer Brand
Build a Twitter Career Account
Tweet followers & engage your talent community
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26. Source Anyone, Anywhere
Tweeting is a new form of
“cold call” sourcing
Use hashtags & images to
search & connect with
specific audiences
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27. Additional Platforms to Consider
Google+
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Pinterest
Instagram

28. Who Has Been Around the Block?
Life at NPR: Getting Recruiting Right

29. NPR's Social Recruiting Approach
1
Leverage NPR’s history,
consumer brand, and
social media to build out
employment brand &
drive talent attraction
2
Build brand ambassadors: engage
our employees; encourage their
involvement in employment branding,
sharing jobs with their network, etc.
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30. NPR & Social Media
@nprnews: 2,043,058 followers
This Is NPR Facebook Page: 72,281 likes
@NPR: 222,361 followers
LinkedIn: 76,162 followers
@NPRjobs: 20,832 followers
Instagram: 259,560 followers
NPR Facebook Page: 2.8MM likes
Tumblr: 225,428 followers
Stats as of 10/15/2013
Stats as of 10/15/2013
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31. Why Social?
Excerpt from Washington Post article: For Non-Profit NPR, Social Media is a Great Equalizer When it Comes to Hiring.
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32. Twitter
@NPRjobs launched July 2011
20,000+ followers
Primary social recruiting
engagement platform
#7 applicant source
#4 hire source
Helps NPR reach new
audiences (63% of followers
are under 35)
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33. #Hashtags
#NPRlife – Employer Branding
#PubJobs – Collaborative Recruiting
#AskNPRIntern – Campaigns
#JournoJob –Recruitment Marketing
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34. LinkedIn
75,000+ followers
1,442 monthly visitors
#3 applicant source
#5 hire source
Talent Brand Index: 15
(higher than New York Times, CNN,
Washington Post, ABC)
Enhanced branding features
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35. Facebook
NPR jobs reach 3.2 million+
fans & beyond
Collaboration with NPR
Communications
#7 applicant source
#9 hire source
37 jobs automatically
imported from ATS
8,074+ job descriptions read
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36. Leveraging Existing Networks to Drive Referrals
Expanding job & brand
exposure with Work4 job
sharing to LinkedIn,
Facebook, Twitter
70% job views coming from
Social Job Sharing
20 users lead to 5,400+ job
descriptions read
Customer Data: June – December 2013
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37. Driving Candidates to NPR Social Careers
Automatic
Job Alerts
Social Job
Sharing
Customer Data: June – December 2013
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38. Career Site
Reinforce culture
Optimized for mobile
(responsive)
Media rich
(photos, videos, social media)
Candidate experience
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39. Blogs
Employee generated content
Engaging, shareable
Easy to start (Tumblr)
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40. Job Descriptions
Extension of your employer
brand
Convey why someone should
want the job; culture,
expectations, goals, target,
results, growth
Get creative
(infographics, video, links)
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41. Brand Ambassadors
Drive Engagement
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Amplify Jobs

42. 3-Phase Social Recruiting Roadmap
Building & Launching a Corporate Social Recruiting Strategy
Design
Months 0-3
Execution
Months 3-12
Develop strategy
Refine content strategy
Determine internal
stakeholders and gain
support
Build community and
engagement
Align with
marketing/branding
Select channels, determine
content strategy
Launch channels
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Refinement
Months 12+
Advanced ROI metrics
(source of hire)
Channel expansion
Select and implement tools
(measurement/automation/
listening)
Team delegation
Channel expansion,
develop and manage
campaigns
Measure, refine, adjust
Promote wins internally
Multimedia content

43. Social Recruiting Funnel
A Breakdown of Social Recruiting Activity by Stage
Discovery
You’re using social media to get the attention
of candidates you might not otherwise reach.
This is generally early-stage social recruiting.
Branding
You use your emerging social recruiting platforms to
provide compelling content, interact with fans, share
your culture. Employee involvement is key.
Engagement
Application
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You’re successfully building brand advocates internally &
externally. Your content spreads and your reach is
broadened. You’re consistently reaching passive
candidates you wouldn’t through traditional methods.
Here’s your payoff. The time you’ve invested in the prior 3
steps is paying dividends. Your social recruiting
application & hire volume is measurably higher and your
social channels are growing steadily.

44. Key Takeaways
Have a strategy and goal before you start. What challenges are
you trying to solve? What is your target outcome?
Select appropriate channels.
Build relationships with internal stakeholders & influencers.
Activate your employees.
Pilot, start small, scale - important to build internal credibility.
Multi-channel branding: social media, career site, job descriptions,
blogs, conferences, etc.
Listen to your fans, interact with them.
Remember, this is a long-term investment.
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45. Get In Touch!
Lars Schmidt
@AmplifyTalent
@ThisisLars
Lars@AmplifyTalent.com
Amplifytalent.com
Facebook.com/AmplifyTalent
CJ Reuter
@work4labs
@HRKnowledge
info@work4labs.com
cjreuter@work4labs.com
Work4labs.com
Facebook.com/work4labs