Slide Deck of presentation given by Bill Scott of Get Jar , At Mobile Monday Delhi

1. App Distribution and MonetizationMade Easy

2. Apps Are Universal Over8BAppswereDownloadedin 2010 GlobalIndustryWorth over$30Bby 2015* 56%of UsersAre Male LargestAgeDemo is25-34 YearOlds 75% Believethe AppsQuality MakesaTrustworthy Brand** 87%haveDownloadedan App withAds in it** *Juniper research Q4’10**GetJar consumer poll of 2,500 consumers in Q1’11

3. GetJar Origin 2000: Vilnius, Lithuania. Ilja Laurs, a university student, starts a games development business, Midas Baltics 2004: GetJar.com launches as an app beta-testing site 2005: Testing community grows into consumer community 2006: Top apps receive millions of downloads 2007: Developers offer to advertise. GetJar launches Pay-Per-Download, an auction model for downloads Summer 2007: GetJar is profitable. Accel Partners invests March 2009: GetJar Headquarters moves to San Mateo, CA September 2010: GetJar employs 50 people February 2011: GetJar raises C Round $25m from Tiger Global Mgt. Recently: GetJar Launches Facebook Integration, Exclusive Distribution for Angry Birds, Zynga, etc. 3

4. Worldwide Reach Distribution 25 Million Unique Users in Over 190 Countries More COUNTRIES

5. Partner Reach to 75m Users Ads App Store and Search +75MUnique Users

6. Reach On Any Phone Distribution 2,500 Different Phones Supported More HANDSETS

7. GetJar Confidential 7 Our Clients…

8. GetJar Scale For the typical app covering Android, Blackberry, Java, and Symbian with apps and/or Mobile Site Shortcuts, GetJar can deliver 30,000 - 400,000 downloads/month in India or up to 1.2 million downloads worldwide at an average cost of US$0.05 – $0.40/download. This is in addition to whatever organic downloads occur for free.

9. GetJar Operational Model Developers keep 100% of the money from apps downloaded on GetJar. We take no revenue share Anyone can upload an app for free and receive organic downloads for free. If you want more downloads, use GetJar Pay Per Download to acquire them All apps (except iPhone) are hosted on GetJar; this includes Android apps. We host the apps in order to provide good analytics, better conversion, and lower Cost Per Acquisition 9

10. Keys to Successful Distribution Work with many distribution partners. Don’t be lazy Use your own traffic and resources Cover all phones with a mobile site and then build apps for the platforms that are best for you Scale is crucial Apps are transmitted virally Cover all regions If you are executing transactions, don’t tie yourself to one billing system. In app billing is more work, but it is always better than app store billing (if you can get away with it) 10

11. What Is Your Definition of Monetization? Selling the app itself Selling virtual goods within the app Search referrals from the app Ads from an ad network in the app Extending your web transactions into the app Extending your brand image into the app Logistical or cost savings from the app 11

12. GetJar Distribution & Monetization Tools Free organic downloads Free Mobile Site Shortcut and App hosting for complete phone coverage Free App it! service Performance advertising tools Social integration Analytics

13. Mobile Site Shortcut: Reach All Phones 13 m.facebook.com m.facebook.com 3. User downloads MSS to phone 2. Mobile Site Shortcut (app) is created and added to GetJar 1. URL submitted to GetJar 4. User receives MSS on phone and MSS opens browser and goes to designated URL m.facebook.com

14. Mobile Site Shortcut: Zynga Mafia Wars and Zynga Poker launched in Dec 2010 Integrated marketing campaign including: Press CPM mobile campaigns Online cross promotion Email blasts Social media (Twitter / FB) Feature placement on GetJar Results: Mafia Wars 900,000 dl’s in 6 weeks Zynga Poker 100,000 (Android only)

16. Any phone accessing the URL is offered the correct version of the app or Mobile Site Shortcut for that particular phone

17. Use App it! in social media, SMS campaigns, web links, or any other media

18. URL structure: getjar.com/appname15

20. In-store ads on GetJar.com

21. Allows you to bid for premium placement

22. Geo target your bid to getthe users you want

23. Reach: Target customers bycountry,platform, phone or carrier

24. Location: GetJar’s mobile site,web site and partner channels

25. Pricing: Acquire downloads for whatever bid price you electYour Ad Here

26. 17 PPD campaign Month 1 Month 2 Month 3 Month 4 Month 5 Success Stories: Google

27. Success Stories: Mig33 Mobile & Web community service Chat, IM, SMS, Intl calls, Games, Avatars 47M+ users (Most in India & SE Asia) Cross platform Monetizes premium services Mig33 credits / merchant distribution

28. Success Stories: Yahoo Needed broad reach throughout Asia Needed mobile users to adopt Yahoo mobile site, since native apps did not cover all phones Solution GetJar Mobile Site Shortcut App it! GetJar Pay Per Download Results: millions of users acquired

29. Success Stories: Rocketalk Focus on India Major mobile social network and messaging app on feature phones and smartphones Needed elaborate mapping of java, symbian, blackberry apps to mobile devices Solution GetJar Mobile Site Shortcut App it! GetJar Pay Per Download Results: millions of users acquired

31. Apps downloaded are“Shared” in their “News Feed”on Facebook

32. Consumers can see friends’ activity and the apps they’ve downloaded

34. Bill ScottSVP Sales & Business Development bill@getjar.com +1-650-288-3225