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Pablo Vittori
Partner – Mobile Studio
Pablo.vittori@globant.com
@pablovittori
New Technologies Are Driving Growth
Old Traditional IT Services Market

IT services market worldwide. Source: IDC

NEW TECHNOLOGIES
(cloud, Mobile, Social Media)

Cloud services, mobile enterprise application and
social media. Source: IDC and Gartner
We are a new-breed technology services
provider focused on delivering innovative
software solutions by leveraging emerging
technologies and trends
This is Globant
Clients

Employees

Recognitions

3000
Acquisitions
2008
Accendra &
Openware

2011
Nextive

2013

Terra Forum

Revenue Growth ($mm)
Globant Studios
Cloud Computing
Managed services
Monitoring and support
Information Security

Hybrid development
Mobile Game Engineering
Mobile Experience

E-commerce
Content Management
System
Portals
Online Travels Solutions

UI Technologies
User Experience
Visual Design
Social Platforms
Digital Marketing

Data Architecture
Data Science
Data Visualization
High Performance Systems

Text Automation
Mobile Testing
Game QA
Testing Center

Digital Platforms
Game Engineering
Gaming Experience
Graphic Engineering
Collaboration Solutions
Process Engineering Tools
Cloud Development

Covering the full
spectrum of
emerging
technologies &
trends
Studios combine
talent through
practices that work
together to create
IP for our clients
Mobile Practices

MOBILE EXPERIENCE

Our studio get the key knowledge to
understand the needs and trends on
the mobile market.

NATIVE DEVELOPMENT

Native experience on iOS and
Android platform allow us to
create stunning user
interfaces, explore in depth all
the features and applications
for mobile market and product
hi quality reliable mobile
platforms.

HYBRID DEVELOPMENT

HTML5 combined with solid
frameworks as Phonegap and
Sencha allow us to create rich
media mobile apps in multiple
platforms.

PRODUCT DEVELOPMENT

We develop mobile products for our
customers from ideas to market.
We help to define the vision, scope,
roadmap and market strategies of
our customers ideas. Product
definition from day 1 is key for an
effective mobile strategy.
Mobile Studio Roles
Product Management
-

Product Managers
Business Analysts
Functional Analysts
Game Producers

Engineering

Art & UI

Quality Assurance

-

- 
- 
- 

- Manual Testers
- Automated Testers

Architects
Developers
Project Managers
System Admins

User Experience
Visual Designers
User Interface
What is Mobile Product Design

Business
Opportunity

+

Customer Need
& Context

+

Technology
Platform &
Environment

=

Mobile
Product
Design
Agile

How We Do It

Business

Enable

Technology

Design

Customer
Mobile practices
Mobile environment

Native Apps

Hybrid Apps

HTML5 +
CSS3

Responsive
Design
Mobile environment
Native apps
•  Leverage features of the platform
capabilities including hardware particular
functions and device performance.
•  Improved application response and design
capabilities.
•  Offline functionality.
•  Findability.
•  App store promotion.
•  Monetization.

• 
• 
• 
• 

A Binary “executable image” that is explicitly
downloaded on the device file system.
Distribute thru popular app stores.
Executed directly by the operating system.
Makes explicit use of device APIs and features.
Mobile environment
Hybrid apps
•  A Hybrid app is a native app with
embedded HTML.
•  It has all the benefits of Native apps: full
access to API’s, app store presence, etc.
•  Selected portions of the app are written
using web code.
•  The web portion can be either be
accessed online or included in the app.
Web apps
Mobile optimized web apps
Main HTML5 features on mobile

Characteristics of mobile web apps

•  Bitmapped and vector graphics, including
animations
•  Offline support and data URLs
•  Geolocation
•  Video and audio
•  Continuous communications with the
server

• 
• 
• 
• 
• 

Entirely written using web technologies
(HTML, CSS and JavaScript)
Code is executed in the browser
Various launch mechanisms
Installation is optional
Combine cross platform HTML5 and CSS
with device specific features (Touch
Optimized, no address bar, suggestion to pin
to the home screen, offline availability
Native vs hybrid
Device
Access

Speed

Development
Cost

Testing

Distribution

Native

Full

Very Fast

Expensive

Reasonable

iTunes /
Play Store

iTunes

Web

Partial

Platform
Dependant

Reasonable

Reasonable

URL

N/A

Partial

Platform
Dependant

Reasonable

Expensive
(depending
on coverage)

iTunes /
Play Store

iTunes (may
take longer)

Hybrid

Approval
Process

Complexity for web development (Hybrid and Web Mobile) is highly dependant on the browser/platform
capabilities and performance. The implementation of WebKit in iOS is one of the most performant on the
market, and in the other hand, old versions of Android OS present challenges to get an acceptable usage
performance on Hybrid and complex web applications.
Trends
Mobile Market
The mobile world is dominated by Android and Apple today, Blackberry is going down.
Mobile Market
iOS

Android

Blackberry
BlackBerry is falling of a
sales cliff, with an 81

Windows
Phone

Windows Phone is
gaining market, with a

percent plunge in sales

52% growth year to

year to year. Measured

year. but still less than

last february.

4% of the market.

A desperate measure of

Windows RT was a

porting Android apps to

major failure and is

Blackberry 10 is not

stalling any growth.

taking effect.

Nokia recent
acquisition can be a
game changer or the
end for both windows
phone and Nokia.
Mobile Market
Trends
iOS

Android
Android 4.4 KitKat is around
the corner unifying the
platform under one OS version

iOS 7, new design, Cloud
integrated landscape and In Dash
iOS devices will shape the next
year in Apple tech.

Wearable computing is arriving to Android
environment starting with Glass and now
with the recently launched Samsung Galaxy
Gear

Google Glass was deployed to a
limited audience last april, and will
revolution the market next year
All Connected
Invisible link

Content

Internet is something
common today as the
telephone. but aside of
the information
availability was the
initiator of the “All
connected” concept

From smartphones to cars, going thru TV’s, home appliances, watches and tablets,
everything can handle applications and show content. The key today is the content
generation, with special attention in quality, distribution and availability. Content is the
future.
New Interfaces
Future of interface design.
The desktop computer with keyboard and mouse is
dead, smartphones introduced new interfaces and in
the coming month most of those interfaces will
become obsolete too..
Google Glass is the clear example of what means
Human Interface Experience. Combination of Voice,
gestures and elegant interface is the first approach of
the interfaces of the future.
Siri and Voice Recognition are defining the end of
keyboards.
We have a lot of challenges ahead.
Glass
What is Google Glass
Revolutionary piece of hardware + software integrate with .

Glass is a basically a wearable computer,
with the mission of producing a massmarket ubiquitous computer. The wearable
technology has it all: A tiny screen
projection that hovers in front of your face,
voice commands and instant response to
your most critical desires
Google Glass could be the next big thing
because it’s a piece of powerful, yet
elegant consumer technology that anyone
can use with almost no training
Glass how to video
Thanks
Pablo Vittori
Partner – Mobile Studio
Pablo.vittori@globant.com
@pablovittori

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Globant Mobile Future - Android UADE FIT 2013

  • 1. Pablo Vittori Partner – Mobile Studio Pablo.vittori@globant.com @pablovittori
  • 2. New Technologies Are Driving Growth Old Traditional IT Services Market IT services market worldwide. Source: IDC NEW TECHNOLOGIES (cloud, Mobile, Social Media) Cloud services, mobile enterprise application and social media. Source: IDC and Gartner
  • 3. We are a new-breed technology services provider focused on delivering innovative software solutions by leveraging emerging technologies and trends
  • 4. This is Globant Clients Employees Recognitions 3000 Acquisitions 2008 Accendra & Openware 2011 Nextive 2013 Terra Forum Revenue Growth ($mm)
  • 5. Globant Studios Cloud Computing Managed services Monitoring and support Information Security Hybrid development Mobile Game Engineering Mobile Experience E-commerce Content Management System Portals Online Travels Solutions UI Technologies User Experience Visual Design Social Platforms Digital Marketing Data Architecture Data Science Data Visualization High Performance Systems Text Automation Mobile Testing Game QA Testing Center Digital Platforms Game Engineering Gaming Experience Graphic Engineering Collaboration Solutions Process Engineering Tools Cloud Development Covering the full spectrum of emerging technologies & trends Studios combine talent through practices that work together to create IP for our clients
  • 6. Mobile Practices MOBILE EXPERIENCE Our studio get the key knowledge to understand the needs and trends on the mobile market. NATIVE DEVELOPMENT Native experience on iOS and Android platform allow us to create stunning user interfaces, explore in depth all the features and applications for mobile market and product hi quality reliable mobile platforms. HYBRID DEVELOPMENT HTML5 combined with solid frameworks as Phonegap and Sencha allow us to create rich media mobile apps in multiple platforms. PRODUCT DEVELOPMENT We develop mobile products for our customers from ideas to market. We help to define the vision, scope, roadmap and market strategies of our customers ideas. Product definition from day 1 is key for an effective mobile strategy.
  • 7. Mobile Studio Roles Product Management - Product Managers Business Analysts Functional Analysts Game Producers Engineering Art & UI Quality Assurance - -  -  -  - Manual Testers - Automated Testers Architects Developers Project Managers System Admins User Experience Visual Designers User Interface
  • 8. What is Mobile Product Design Business Opportunity + Customer Need & Context + Technology Platform & Environment = Mobile Product Design
  • 9. Agile How We Do It Business Enable Technology Design Customer
  • 11. Mobile environment Native Apps Hybrid Apps HTML5 + CSS3 Responsive Design
  • 12. Mobile environment Native apps •  Leverage features of the platform capabilities including hardware particular functions and device performance. •  Improved application response and design capabilities. •  Offline functionality. •  Findability. •  App store promotion. •  Monetization. •  •  •  •  A Binary “executable image” that is explicitly downloaded on the device file system. Distribute thru popular app stores. Executed directly by the operating system. Makes explicit use of device APIs and features.
  • 13. Mobile environment Hybrid apps •  A Hybrid app is a native app with embedded HTML. •  It has all the benefits of Native apps: full access to API’s, app store presence, etc. •  Selected portions of the app are written using web code. •  The web portion can be either be accessed online or included in the app.
  • 14. Web apps Mobile optimized web apps Main HTML5 features on mobile Characteristics of mobile web apps •  Bitmapped and vector graphics, including animations •  Offline support and data URLs •  Geolocation •  Video and audio •  Continuous communications with the server •  •  •  •  •  Entirely written using web technologies (HTML, CSS and JavaScript) Code is executed in the browser Various launch mechanisms Installation is optional Combine cross platform HTML5 and CSS with device specific features (Touch Optimized, no address bar, suggestion to pin to the home screen, offline availability
  • 15. Native vs hybrid Device Access Speed Development Cost Testing Distribution Native Full Very Fast Expensive Reasonable iTunes / Play Store iTunes Web Partial Platform Dependant Reasonable Reasonable URL N/A Partial Platform Dependant Reasonable Expensive (depending on coverage) iTunes / Play Store iTunes (may take longer) Hybrid Approval Process Complexity for web development (Hybrid and Web Mobile) is highly dependant on the browser/platform capabilities and performance. The implementation of WebKit in iOS is one of the most performant on the market, and in the other hand, old versions of Android OS present challenges to get an acceptable usage performance on Hybrid and complex web applications.
  • 17. Mobile Market The mobile world is dominated by Android and Apple today, Blackberry is going down.
  • 18. Mobile Market iOS Android Blackberry BlackBerry is falling of a sales cliff, with an 81 Windows Phone Windows Phone is gaining market, with a percent plunge in sales 52% growth year to year to year. Measured year. but still less than last february. 4% of the market. A desperate measure of Windows RT was a porting Android apps to major failure and is Blackberry 10 is not stalling any growth. taking effect. Nokia recent acquisition can be a game changer or the end for both windows phone and Nokia.
  • 20. Trends iOS Android Android 4.4 KitKat is around the corner unifying the platform under one OS version iOS 7, new design, Cloud integrated landscape and In Dash iOS devices will shape the next year in Apple tech. Wearable computing is arriving to Android environment starting with Glass and now with the recently launched Samsung Galaxy Gear Google Glass was deployed to a limited audience last april, and will revolution the market next year
  • 21. All Connected Invisible link Content Internet is something common today as the telephone. but aside of the information availability was the initiator of the “All connected” concept From smartphones to cars, going thru TV’s, home appliances, watches and tablets, everything can handle applications and show content. The key today is the content generation, with special attention in quality, distribution and availability. Content is the future.
  • 22. New Interfaces Future of interface design. The desktop computer with keyboard and mouse is dead, smartphones introduced new interfaces and in the coming month most of those interfaces will become obsolete too.. Google Glass is the clear example of what means Human Interface Experience. Combination of Voice, gestures and elegant interface is the first approach of the interfaces of the future. Siri and Voice Recognition are defining the end of keyboards. We have a lot of challenges ahead.
  • 23. Glass What is Google Glass Revolutionary piece of hardware + software integrate with . Glass is a basically a wearable computer, with the mission of producing a massmarket ubiquitous computer. The wearable technology has it all: A tiny screen projection that hovers in front of your face, voice commands and instant response to your most critical desires Google Glass could be the next big thing because it’s a piece of powerful, yet elegant consumer technology that anyone can use with almost no training
  • 24. Glass how to video
  • 25. Thanks Pablo Vittori Partner – Mobile Studio Pablo.vittori@globant.com @pablovittori