2. New Technologies Are Driving Growth
Old Traditional IT Services Market
IT services market worldwide. Source: IDC
NEW TECHNOLOGIES
(cloud, Mobile, Social Media)
Cloud services, mobile enterprise application and
social media. Source: IDC and Gartner
3. We are a new-breed technology services
provider focused on delivering innovative
software solutions by leveraging emerging
technologies and trends
5. Globant Studios
Cloud Computing
Managed services
Monitoring and support
Information Security
Hybrid development
Mobile Game Engineering
Mobile Experience
E-commerce
Content Management
System
Portals
Online Travels Solutions
UI Technologies
User Experience
Visual Design
Social Platforms
Digital Marketing
Data Architecture
Data Science
Data Visualization
High Performance Systems
Text Automation
Mobile Testing
Game QA
Testing Center
Digital Platforms
Game Engineering
Gaming Experience
Graphic Engineering
Collaboration Solutions
Process Engineering Tools
Cloud Development
Covering the full
spectrum of
emerging
technologies &
trends
Studios combine
talent through
practices that work
together to create
IP for our clients
6. Mobile Practices
MOBILE EXPERIENCE
Our studio get the key knowledge to
understand the needs and trends on
the mobile market.
NATIVE DEVELOPMENT
Native experience on iOS and
Android platform allow us to
create stunning user
interfaces, explore in depth all
the features and applications
for mobile market and product
hi quality reliable mobile
platforms.
HYBRID DEVELOPMENT
HTML5 combined with solid
frameworks as Phonegap and
Sencha allow us to create rich
media mobile apps in multiple
platforms.
PRODUCT DEVELOPMENT
We develop mobile products for our
customers from ideas to market.
We help to define the vision, scope,
roadmap and market strategies of
our customers ideas. Product
definition from day 1 is key for an
effective mobile strategy.
7. Mobile Studio Roles
Product Management
-
Product Managers
Business Analysts
Functional Analysts
Game Producers
Engineering
Art & UI
Quality Assurance
-
-
-
-
- Manual Testers
- Automated Testers
Architects
Developers
Project Managers
System Admins
User Experience
Visual Designers
User Interface
8. What is Mobile Product Design
Business
Opportunity
+
Customer Need
& Context
+
Technology
Platform &
Environment
=
Mobile
Product
Design
9. Agile
How We Do It
Business
Enable
Technology
Design
Customer
12. Mobile environment
Native apps
• Leverage features of the platform
capabilities including hardware particular
functions and device performance.
• Improved application response and design
capabilities.
• Offline functionality.
• Findability.
• App store promotion.
• Monetization.
•
•
•
•
A Binary “executable image” that is explicitly
downloaded on the device file system.
Distribute thru popular app stores.
Executed directly by the operating system.
Makes explicit use of device APIs and features.
13. Mobile environment
Hybrid apps
• A Hybrid app is a native app with
embedded HTML.
• It has all the benefits of Native apps: full
access to API’s, app store presence, etc.
• Selected portions of the app are written
using web code.
• The web portion can be either be
accessed online or included in the app.
14. Web apps
Mobile optimized web apps
Main HTML5 features on mobile
Characteristics of mobile web apps
• Bitmapped and vector graphics, including
animations
• Offline support and data URLs
• Geolocation
• Video and audio
• Continuous communications with the
server
•
•
•
•
•
Entirely written using web technologies
(HTML, CSS and JavaScript)
Code is executed in the browser
Various launch mechanisms
Installation is optional
Combine cross platform HTML5 and CSS
with device specific features (Touch
Optimized, no address bar, suggestion to pin
to the home screen, offline availability
15. Native vs hybrid
Device
Access
Speed
Development
Cost
Testing
Distribution
Native
Full
Very Fast
Expensive
Reasonable
iTunes /
Play Store
iTunes
Web
Partial
Platform
Dependant
Reasonable
Reasonable
URL
N/A
Partial
Platform
Dependant
Reasonable
Expensive
(depending
on coverage)
iTunes /
Play Store
iTunes (may
take longer)
Hybrid
Approval
Process
Complexity for web development (Hybrid and Web Mobile) is highly dependant on the browser/platform
capabilities and performance. The implementation of WebKit in iOS is one of the most performant on the
market, and in the other hand, old versions of Android OS present challenges to get an acceptable usage
performance on Hybrid and complex web applications.
17. Mobile Market
The mobile world is dominated by Android and Apple today, Blackberry is going down.
18. Mobile Market
iOS
Android
Blackberry
BlackBerry is falling of a
sales cliff, with an 81
Windows
Phone
Windows Phone is
gaining market, with a
percent plunge in sales
52% growth year to
year to year. Measured
year. but still less than
last february.
4% of the market.
A desperate measure of
Windows RT was a
porting Android apps to
major failure and is
Blackberry 10 is not
stalling any growth.
taking effect.
Nokia recent
acquisition can be a
game changer or the
end for both windows
phone and Nokia.
20. Trends
iOS
Android
Android 4.4 KitKat is around
the corner unifying the
platform under one OS version
iOS 7, new design, Cloud
integrated landscape and In Dash
iOS devices will shape the next
year in Apple tech.
Wearable computing is arriving to Android
environment starting with Glass and now
with the recently launched Samsung Galaxy
Gear
Google Glass was deployed to a
limited audience last april, and will
revolution the market next year
21. All Connected
Invisible link
Content
Internet is something
common today as the
telephone. but aside of
the information
availability was the
initiator of the “All
connected” concept
From smartphones to cars, going thru TV’s, home appliances, watches and tablets,
everything can handle applications and show content. The key today is the content
generation, with special attention in quality, distribution and availability. Content is the
future.
22. New Interfaces
Future of interface design.
The desktop computer with keyboard and mouse is
dead, smartphones introduced new interfaces and in
the coming month most of those interfaces will
become obsolete too..
Google Glass is the clear example of what means
Human Interface Experience. Combination of Voice,
gestures and elegant interface is the first approach of
the interfaces of the future.
Siri and Voice Recognition are defining the end of
keyboards.
We have a lot of challenges ahead.
23. Glass
What is Google Glass
Revolutionary piece of hardware + software integrate with .
Glass is a basically a wearable computer,
with the mission of producing a massmarket ubiquitous computer. The wearable
technology has it all: A tiny screen
projection that hovers in front of your face,
voice commands and instant response to
your most critical desires
Google Glass could be the next big thing
because it’s a piece of powerful, yet
elegant consumer technology that anyone
can use with almost no training