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Moving Beyond Portals to
Social Middleware
Mark Weitzel
President, OpenSocial Foundation
Director, Platform & Ecosystem, Jive Software




               www.opensocial.org
About Me
      President, Open Social Foundation
      Director, Platform & Ecosystem, Jive
      Software.
      @weitzelm
      linkedin/weitzelm
      mark.weitzel@jivesoftware.com
      slideshare.net/weitzelm




www.opensocial.org
Objectives


• What is social middleware


• What is a social application


• What is OpenSocial


• Why open standards are important




                    www.opensocial.org
What is Social Middleware?




      www.opensocial.org
In the “old days”…


• Lots of “systems of record”
    HR Systems
    CRMs
    Content Management
    “Roll your own”

   CRM                CMS              HRIS
                                               Custom IT
                                              App Backend




                      www.opensocial.org
Today, everyone wants to be friends…


At a high level…
 People
 Friends
 Activities


In an enterprise setting…
 Profile ~ Base set of info, extended based on business context
 Relationships ~ Org chart, group membership, content
 Activity Streams ~ Flow of information about relationships




                        www.opensocial.org
Social Middleware a.k.a. Social Platform




 Brings integration and collaboration across the
 data silos: ERP, CRM, HRS, CMS

            Turn “systems of record”
         into “systems of engagement”




                      www.opensocial.org
Open Source Social Middleware




       Apache Shindig                    Apache Rave




   Reference Framework            Reference Implementation




                    www.opensocial.org
What is OpenSocial?




      www.opensocial.org
What is OpenSocial?
Industry standard, built and defined by an open community

Platform APIs for providing social context
   Profile ~ Base set of info, extended based on business context
   Relationships ~ Org chart, group membership, content
   Activity Streams ~ Flow of information about relationships

Component model for building cloud based social business applications




      OpenSocial has been adopted by top enterprise vendors:
    IBM, SugarCRM, Jive, eXo, LifeRay, SAP, Tibco, SurfNet, Vivo


                         www.opensocial.org
What is a social business application?




        A cloud based service
     that leverages social context
    as a fundamental underpinning
          of its business logic.



                     www.opensocial.org
Why build a Social Business App?



Extend your social platform
    Graphical editing
    Co-worker Recognition
    External system quick reference and lookups
    Project Management


Integrate data silos: ERP, CRM, HRS, CMS




                        www.opensocial.org
Application Markets


• New paradigm for enterprise application delivery


• Purpose built apps vs. monolithic application suite


• On demand vs. pre-selected


• Market economics




                      www.opensocial.org
Why are standards important?




www.opensocial.org
Why are open standards important?


• Competition: Facilitates the growth of an ecosystem around
  a common programming model

• Cooperation: Enables community involvement and organic
  growth


• Adoption: Drives interoperability and portability


• Choice: Formalizes the social platform and application model


      You can’t be a real platform if you are not open!
                     www.opensocial.org
OpenSocial: The Social Business Application Platform


• Only industry driven standard for building social platforms &
  applications

• Community driven innovation


• Broadly adopted in the industry


• Multiple open source projects




                       www.opensocial.org
Merci!




         www.opensocial.org

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Moving Beyond Portals to Social Middleware, OW2con’12, Paris

  • 1. Moving Beyond Portals to Social Middleware Mark Weitzel President, OpenSocial Foundation Director, Platform & Ecosystem, Jive Software www.opensocial.org
  • 2. About Me President, Open Social Foundation Director, Platform & Ecosystem, Jive Software. @weitzelm linkedin/weitzelm mark.weitzel@jivesoftware.com slideshare.net/weitzelm www.opensocial.org
  • 3. Objectives • What is social middleware • What is a social application • What is OpenSocial • Why open standards are important www.opensocial.org
  • 4. What is Social Middleware? www.opensocial.org
  • 5. In the “old days”… • Lots of “systems of record” HR Systems CRMs Content Management “Roll your own” CRM CMS HRIS Custom IT App Backend www.opensocial.org
  • 6. Today, everyone wants to be friends… At a high level… People Friends Activities In an enterprise setting… Profile ~ Base set of info, extended based on business context Relationships ~ Org chart, group membership, content Activity Streams ~ Flow of information about relationships www.opensocial.org
  • 7. Social Middleware a.k.a. Social Platform Brings integration and collaboration across the data silos: ERP, CRM, HRS, CMS Turn “systems of record” into “systems of engagement” www.opensocial.org
  • 8. Open Source Social Middleware Apache Shindig Apache Rave Reference Framework Reference Implementation www.opensocial.org
  • 9. What is OpenSocial? www.opensocial.org
  • 10. What is OpenSocial? Industry standard, built and defined by an open community Platform APIs for providing social context Profile ~ Base set of info, extended based on business context Relationships ~ Org chart, group membership, content Activity Streams ~ Flow of information about relationships Component model for building cloud based social business applications OpenSocial has been adopted by top enterprise vendors: IBM, SugarCRM, Jive, eXo, LifeRay, SAP, Tibco, SurfNet, Vivo www.opensocial.org
  • 11. What is a social business application? A cloud based service that leverages social context as a fundamental underpinning of its business logic. www.opensocial.org
  • 12. Why build a Social Business App? Extend your social platform Graphical editing Co-worker Recognition External system quick reference and lookups Project Management Integrate data silos: ERP, CRM, HRS, CMS www.opensocial.org
  • 13. Application Markets • New paradigm for enterprise application delivery • Purpose built apps vs. monolithic application suite • On demand vs. pre-selected • Market economics www.opensocial.org
  • 14. Why are standards important? www.opensocial.org
  • 15. Why are open standards important? • Competition: Facilitates the growth of an ecosystem around a common programming model • Cooperation: Enables community involvement and organic growth • Adoption: Drives interoperability and portability • Choice: Formalizes the social platform and application model You can’t be a real platform if you are not open! www.opensocial.org
  • 16. OpenSocial: The Social Business Application Platform • Only industry driven standard for building social platforms & applications • Community driven innovation • Broadly adopted in the industry • Multiple open source projects www.opensocial.org
  • 17. Merci! www.opensocial.org