CEO Yaron Galai presented at Blogworld 2012 recently. If you missed his presentation on content discovery and distributing your content at scale, you can see it here.
2. If you wrote a blog
And no one came to read it
Did you write a blog?
3. 2 Ways People Find Your Content
1) They know what they want: 2) They don’t know what they want:
Link
4. Search traffic 2000 - 2011
• Publish for spiders
• Keywords; link exchanges
• If the spider bites – you’re golden!
• …but - Transient traffic – ~1 PV/session;
high bounce
5. Search traffic 2012+
• Publish for spiders humans
• KW and link manipulations get punished,
not rewarded
• Content discovery + engagement is key
• Still – very transient traffic
6. Ironically:
The best way to get Google
juice, is to not focus on Google
juice,
at all…
7. The things you should focus on:
1. Content - Write great content (duh!)
2. Discovery - Get links on Facebook,
Twitter, Outbrain, StumbleUpon, etc.
3. Engagement – Once people find your
site, keep them engaged
8. Engagement
• The Outbrain widget – free, and typically gets
a 5-10% engagement level
• ~100,000 bloggers use it
• Also used by the best publishers in the world:
12. Discovery – The New SEO
• Before you get a reader engaged, you need to
get a reader!
13.
14. Or, you can acquire traffic
• Traffic acquisition can kick-start your SEO loop
• It’s dependable, and easily scalable
• Some of the best blogs, publishers &
marketers rely on it:
15.
16.
17. A case study
• MySuperMarketer – a social media
consultancy
• Submitted blog content to Outbrain Amplify
• Results:
– 400% increase in traffic to their blog
– 240% increase in email newsletter signups
– Surge in blog comments and Facebook Likes
– Increased PV/visit from 1.75 to 2.9 PV’s.
– 30% lower bounce rate vs. traffic from other PPC
– Very likely: Improved their SEO!
18. Owned-vs-Earned
• Point paid traffic to content of your choice:
• Owned – Content that you produce; your
blog; your videos, etc.
• Earned – Content about your
company/product that was published
*anywhere* on the web
19. 330 Free Clicks
for BlogWorld Expo participants
outbrain.com/amplify/selfserve
20. If you wrote a blog
And no one came to read it
Did you write a blog?